United Spirits Limited reported a solid start to FY27, with revenue from operations about ₹6,122 crore, up around 5% year over year, while profitability expanded on the back of its premium portfolio. Standalone and consolidated net profit surged 51.6% to ₹391 crore in Q1 FY27, driven by a double-digit 10.1% rise in the Prestige & Above segment, even as the Popular segment declined due to policy changes in Maharashtra and Karnataka. The Prestige & Above portfolio accounted for about 91.7% of net sales, totaling ₹2,478 crore, while the Popular segment declined to ₹206 crore; the overall liquor business grew, offsetting weaker volumes in the core brands. The company continues to monetize its sports assets through the Royal Challengers Bangalore (RCB) franchise, with a sale process underway and accounting treated as a discontinued operation; a deal worth about ₹16,663 crore has been approved by the board and awaits regulatory clearances. EBITDA for the quarter was around ₹432 crore with margins near 16%, reflecting pricing strategies and efficiency gains amid input cost pressures. In a strategic move to capitalize on premiumisation trends, USL approved a ₹2.69 crore investment to acquire a 10.08% stake in Nuvola Spirits, signaling an entry into high-growth craft beverage segments with potential for future expansion.