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BMW launches Alpina luxury brand after 25 years

BMW Group is launching Alpina as an ultra-luxury brand positioned between BMW and Rolls-Royce to tap Korea’s growing market for exclusive, understated high-end vehicles, with plans for seven dedicated Alpina showrooms by 2027 and first models arriving in early 2028. The rollout includes Asia’s first Alpina community event in Seoul and emphasis on targeted ultra-high-net-worth customers, underscoring Korea as a pivotal launch market after Alpina’s trademark rights were transferred earlier this year.

7 sources

Samsung establishes RX Office to advance robotics

Samsung is establishing the RX (Robotics eXperience) Business Promotion Office, reporting directly to the CEO, to unify dispersed robotics capabilities and push robotics as a core growth driver across consumer and industrial domains. It will build a data factory at the Gumi plant, create global research hubs in the US, China, and Japan, recruit leading talent, and coordinate mid- to long-term strategy, technology development, and commercialization to accelerate field deployment of intelligent robots.

23 sources

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Shinsegae OKO plans $500M luxury hotel JV

Shinsegae Group and OKO Group are forming a $500 million joint venture to develop luxury hotels and branded residences under Aman and Janu, expanding hospitality and mixed-use projects across Asia, North America, and South Korea. The collaboration combines Shinsegae Property’s development expertise with OKO’s Aman/Janu brands to pursue global luxury hospitality and related real estate opportunities.

6 sources