Anthony Edwards Becomes PrizePicks’ First NBA Ambassador
Anthony Edwards has signed a multiyear deal to become PrizePicks’ first NBA player ambassador, appearing in the company’s advertising and social media campaigns. The launch campaign introduces a purple adidas AE3 colorway and playfully answers a Drake-led Nike ad that mocked interest in Edwards’ shoes; PrizePicks users received early access to the sneakers. The partnership also includes work with Edwards’ production company on the Believe That Awards, future content with Atlanta comedian Druski, and support for Edwards’ foundation.
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