Organization
Zappos earns a Lower Risk rating largely because it avoids letting political activism dictate its governance and keeps merit-based practices rather than race or identity-based initiatives at the forefront. While a couple of areas like employment protection, advocacy bias, and funding show medium risk, the company overall refrains from redirecting corporate resources toward partisan or divisive causes.
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Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in all-stock deal worth around $1.2 billion at the time. Amazon purchased all of the outstanding shares and warrants from Zappos for 10 million shares of Amazon's common stock and provided $40 million in cash and restricted stock for Zappos employees.
