2013–2022: Career fluctuations and King Richard
In 2013, Smith starred in After Earth with his son Jaden. The film was a disappointment at the domestic box office and was panned critically. Calling the film "the most painful failure in my career", Smith ended up taking a year and a half break as a result.
Smith starred opposite Margot Robbie in the romance drama Focus, released on February 27, 2015. He played Nicky Spurgeon, a veteran con artist who takes a young, attractive woman under his wing. Smith was set to star in the sci-fi thriller Brilliance, an adaptation of Marcus Sakey's novel of the same name scripted by Jurassic Park writer David Koepp, but he left the project to work on the Ridley Scott-produced sports drama Concussion.
In Concussion, Smith played Dr. Bennet Omalu of the Brain Injury Research Institute, the first to discover chronic traumatic encephalopathy. Smith reported he had doubts about the film early in the production, saying, "some of my happiest memories are of watching my son catch and throw a football. I didn't want to be the guy who did a movie saying football could be dangerous". These views subsided when he met Omalu, whose words about American ideals resonated with Smith. Smith's performance was praised for being "sensitive [and] understated".
In 2016, Smith played Deadshot in the supervillain team-up action film Suicide Squad. Smith's participation in the film meant choosing it over a role in Independence Day: Resurgence, which he said would be like "clinging and clawing backwards". While Suicide Squad was a massive financial success, earning over $700 million at the box office, the film received negative reviews from critics. Christopher Orr, film critic from The Atlantic wrote that "the latest offering from the DC Comics superhero universe may be the most disastrous yet". Later that year, Smith starred in director David Frankel's drama Collateral Beauty, playing a New York advertising executive who succumbs to a deep depression after a personal tragedy.
Weeks after signing Smith onto the film, his father was diagnosed with cancer, from which he died in 2016. As part of his role required him to read about religion and the afterlife, he was brought closer to the elder Smith, calling the experience "a beautiful way to prepare for a movie and an even more majestic way to say goodbye to my father". The film marked the lowest box office opening of Will Smith's career. The film also received near universal negative reviews from film critics. Hollywood Reporter critic David Rooney criticized Smith's performance writing as "the least interesting component in a madly overqualified cast".
His film Bright was distributed via Netflix on December 22, 2017. An urban fantasy, it was the most expensive film for Netflix to date. Smith collaborated with his director from Suicide Squad, David Ayer. This would also be another critical disappointment for Smith, with critics panning the film. Richard Roeper of The Chicago Sun-Times criticized the film and Smith's performance writing, "By the time Will Smith barks [the line, "Dude, you can't go through elf town!"] with 100 percent urgency and sincerity in the mindboggling mess that is "Bright," it's clear we are watching a truly terrible, mountainous pile of genre-blending garbage".
Also in 2017, Smith released the song "Get Lit" a collaboration between him and his former group mate Jazzy Jeff, and launched his own YouTube channel, which as of July 2019 has over 6 million subscribers and 294 million total views. Smith performed the official song "Live It Up" alongside American singer Nicky Jam and Kosovar singer Era Istrefi at the closing ceremony of the 2018 FIFA World Cup in Moscow, Russia. That September, Smith appeared, alongside Bad Bunny, on the Marc Anthony song "Está Rico".
Smith portrayed the Genie (originally voiced by Robin Williams) in the live-action adaptation of Disney's Aladdin, directed by Guy Ritchie. He also participated in the soundtracks by recording singles: "Arabian Nights (2019)", "Friend Like Me", and "Prince Ali". The film was released on May 24, 2019. Aladdin grossed over $1 billion worldwide to become Smith's highest-grossing film, surpassing Independence Day. Smith was also featured on rapper Logic's song "Don't Be Afraid To Be Different" (2019), from his fifth studio album Confessions of a Dangerous Mind.
Smith appeared as an assassin who faces off against a younger clone of himself in Ang Lee's Gemini Man, released on October 11, 2019. The film was a box office bomb and received negative reviews from critics. Variety's Peter DeBruge called the film "a high-concept misfire" and wrote: "In practice, it's been a nearly impossible project to get made, passing through the hands of countless actors and falling through multiple times because the technology wasn't there yet. At least, that's been the excuse, although judging by the finished product, it was the script that never lived up to the promise of its premise".
Later that year, Smith had his second starring role in an animated film, in Spies in Disguise, opposite Tom Holland. Smith voiced Lance Sterling, a spy who teams up with the nerdy inventor who creates his gadgets (Holland). In 2020, he reteamed with Martin Lawrence for the third film in their franchise, Bad Boys for Life. In 2019, Smith and Keisuke Honda led a $46 million investment round in esports organization Gen.G. In June 2020, it was announced that Smith would star in Emancipation, directed by Antoine Fuqua, in which he portrays Peter, a runaway slave, who outsmarts hunters and the Louisiana swamp on a journey to the Union Army.
Smith's memoir Will, which was written with Mark Manson, the author of The Subtle Art of Not Giving a F*ck, was published on November 9, 2021, and promoted with a tour. The book is a journey of self-knowledge recalling childhood traumas, his relationship with his father, and his experiences with ayahuasca. In the same year, he and his Westbrook Studios company signed a deal with National Geographic.
Smith portrayed Richard Williams, father and coach of tennis players Venus and Serena Williams, in the 2021 film King Richard. For his performance, he won the Academy Award for Best Actor, Golden Globe Award for Best Actor – Motion Picture Drama, and the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Leading Role.
On February 7, 2022, National Geographic announced that Smith would star in a series titled Pole to Pole, which will stream on Disney+. The series follows Smith and his film crew as they go on a 26,000-mile (42,000 km) trek from the South Pole to the North Pole, crossing all of Earth's biomes and spending time in communities along the way. Part of the filming took place during an expedition in the Ecuadorian Amazon which helped discover the northern green anaconda.
During the 94th Academy Awards on March 27, 2022, Smith walked onstage and slapped presenter and comedian Chris Rock who had made a joke about his wife Jada Pinkett Smith's shaved head with a reference to the protagonist in the 1997 film G.I. Jane. Smith then returned to his seat and yelled at Rock, twice saying "Keep my wife's name out your fucking mouth!" Pinkett Smith had been diagnosed with alopecia areata in 2018 and would later shave her head due to the condition. The Academy of Motion Picture Arts and Sciences (AMPAS) said that Smith was asked to leave the ceremony but he refused.
Later in the night, Smith was named Best Actor for King Richard and apologized to the Academy and the other nominees, but not to Rock, in his acceptance speech. The live audience gave Smith two standing ovations. Smith remained at the ceremony until its conclusion and participated in the celebrations later that evening. Following public backlash, Smith issued a formal apology via a public Instagram post. ABC, AMPAS, and the Screen Actors Guild condemned Smith following the incident, prompting an investigation by the Academy's Board of Governors. Rock declined to press charges against Smith, according to the Los Angeles Police Department. On April 1, 2022, Smith tendered his resignation from the Academy, writing in part:
I deprived other nominees and winners of their opportunity to celebrate and be celebrated for their extraordinary work. I am heartbroken. I want to put the focus back on those who deserve attention for their achievements and allow the Academy to get back to the incredible work it does to support creativity and artistry in film. So, I am resigning from membership in the Academy of Motion Picture Arts and Sciences, and will accept any further consequences the Board deems appropriate.
The AMPAS President David Rubin accepted the resignation in an official statement but said they would continue their investigation. Smith's resignation means he is no longer able to vote on Oscar nominations as a member of the Academy. Commentators have speculated that Smith's resignation from the Academy and other related fallout from the slap would damage his "family brand". On April 8, 2022, the Academy announced its decision to ban Smith from future Oscars galas and associated events for 10 years. Several film projects that Smith had been involved in were put on hold as a result of the controversy. In a statement to CNN, Smith stated: "I accept and respect the Academy's decision". Smith offered an on camera apology on July 29, saying he was "deeply remorseful" for his actions. As a result of the incident, Netflix cancelled production on an action film that was set to star Smith titled Fast and Loose. In December 2022, Emancipation was released to mixed reviews and was a commercial failure. Producer Todd Black partially attributed the failure to Smith's involvement following the Oscar incident.