Warhol years
In 1967, Hoffmann approached Andy Warhol about being in one of his films at Betsey Johnson's party. According to Warhol, they had briefly chatted a few times before this encounter. In his book Popism, Warhol recalled the night Viva approached him at the party: She had a face that was so striking you had the choice of whether to call her beautiful or ugly. I happened to love the way she looked, and I was impressed with all the references she kept dropping to literature and politics. She talked constantly, and she had the most tiresome voice I'd ever heard—it was incredible to me that one woman’ voice could convey so much tedium. She told me that she'd just done a nude scene in a movie Chuck Wein was filming, Ciao, Manhattan, and she asked me if I was planning to do a new movie soon. I told her that we were shooting another one the following day, and I gave her the address so she could show up if she wanted to. Warhol told her she'd have to take off her blouse for the role, so she adhered bandaids to her breasts before meeting him the next day. She showed up at the apartment where they were shooting Loves of Ondine, which was originally part of the film **** but subsequently released as a separate feature. By the time the film was released, she was using the name Viva—a name she adopted after spotting it on a package of paper towels. When Viva used her government name to write movie reviews for a local publication called Downtown, she gave herself rave reviews: "Viva! is a funny mix of Greta Garbo, Myrna Loy, and Carole Lombard…. she combines the grace of the Thirties with the catty candor… of the Sixties…."
Warhol and the Factory crowd took a liking to Viva, and as a Warhol superstar she appeared in several other films. Tub Girls, consists of Viva lying in a bathtub with various people of both sexes, including Brigid Berlin and Rosen McGrath. She appeared in Bike Boy, a film about a motorcyclist trying to find himself; and The Nude Restaurant, in which she played a waitress, opposite Taylor Mead.
By far, Viva's most controversial role was in Blue Movie (1969), a seminal film in the Golden Age of Porn that helped inaugurate the "porno chic" phenomenon in modern American culture. Viva starred opposite Louis Waldon. The film consists of improvised dialogue between Viva and Waldon about a multitude of topics, including the Vietnam War, President Richard Nixon, and various mundane tasks. These conversations are interrupted by the main event of the film, in which Viva and Waldon perform sexual acts in front of the camera. The film was seized by New York City Police for obscenity, and the theater manager, projectionist and ticket-seller at the New Andy Warhol Garrick Theatre arrested for possession of obscene materials.
Viva was on the phone with Andy Warhol when he was shot by Valerie Solanas in 1968. Following the assassination attempt on Warhol's life, Viva developed a close and personal friendship with Warhol's mother, Julia Warhola. Returning from the hospital, however, Warhol accused Viva of utilizing his absence to spy on his work and his mother, creating a rift in a relationship that was never repaired. Viva never saw Mrs. Warhola again after that.
In 1970, Viva's book Superstar: A Novel was published by G. P. Putnam's Sons. The book was an insider's look at the Factory scene, a partly fictional autobiographical account of her time there. It was distinguished from other "tell-all" memoirs by virtue of her writing, which incorporated various stylistic effects, including the use of taped conversations. The dust jacket featured a photograph of Viva taken by Cecil Beaton. Early critical reception was overwhelmingly negative. Playboy dismissed it as "a model of scatterbrained pornography," while Gene Shalit of the Cleveland Press wrote, "I'm certain she did not write it alone. For her sake I hope she did not write it at all." Herbert Gold in the Saturday Review called it "a mere gibber of obscenity, perversion, speedsped rappings and zappings dirty, desperate and pitiable." Viva, for her part, remained undeterred: "I've had fabulous reactions from all the women who've read it," she said. "I've had fabulous reactions from all the homosexuals who've read it, and fabulous reactions from some of the men who've read it. In fact, the only people I haven’t had fabulous reactions from are those goddamned critics."
Viva interviewed Bianca Jagger for the August 1972 issue of Warhol's Interview magazine.
