Twice

Career

2013–2015: Formation and debut

On December 19, 2013, JYP Entertainment (JYPE) announced that they would debut a new girl group in the first half of 2014; the first female group to come out of the company since the debut of Miss A in 2010. On February 27, 2014, JYPE trainees Lena and Cecilia were confirmed as members of the group tentatively called as 6MIX, while other rumored members included JYPE trainees Nayeon, Jeongyeon, Jihyo, and Minyoung. The group's debut plan was eventually canceled when Lena and Cecilia left the company.

On February 11, 2015, J. Y. Park, the founder of JYPE, announced that the lineup of the upcoming seven-member girl group would be decided through Sixteen, a competition survival show that would air on Mnet later that year. The show began on May 5 and ended on July 7 with Nayeon, Jeongyeon, Sana, Jihyo, Mina, Dahyun, and Chaeyoung being selected as the seven Twice members. Park then announced that he would increase the size of the group from seven members to nine by adding Tzuyu, who was known as the "audience's pick" since she was the most popular contestant by the show's end, and Momo, who was added by Park himself since he felt the group needed someone with Momo's performance abilities. The decision was controversial at the time, with many people complaining about eliminated contestants being able to join the group. The group's name, Twice, was chosen by Park, explaining that "the group will touch people's hearts twice: once through the ears, and once again through the eyes". Fans of Twice are known as "Once", commonly stylized in all caps, illustrated by the members' statement "If you love us even once, we will repay your love with twice of our love" on social media in 2015.

Twice made their official debut on October 20, 2015, with the release of their debut EP The Story Begins and its lead single "Like Ooh-Ahh", alongside a live showcase to promote it. The group initially received a lukewarm reception; while their EP debuted at number 4 on the Gaon Album Chart for the week ending October 24 (before peaking at number 3 two weeks later), "Like Ooh-Ahh" met moderate success, debuting at number 22 on the Gaon Digital Chart. A week after its release, the single dropped to number 57 on South Korea's largest music site Melon, but through word of mouth from netizens regarding the group's subsequent promotions and performances, "Like Ooh-Ahh" reached within the top 10 of various Korean music charts including Melon, Genie, and Naver Music by November 15. Such a reverse run on music charts by a rookie girl group was deemed unusual by Korean media. Eventually, "Like Ooh-Ahh" reached a peak position of number 10 on the Gaon Digital Chart, three months after the song's original release. The music video for the group's single hit 50 million views on YouTube within five months of their debut and became one of the most-viewed debut music videos for any K-pop group. The group's early success earned them a "Best New Female Artist" award at the 2015 Mnet Asian Music Awards held on December 2. On December 27, Twice performed a remix version of their single "Like Ooh-Ahh" at SBS Gayo Daejeon, which was the group's first-ever attendance on a year-end music program.

2016: Career breakthrough

On its chart issue dated January 23, 2016, Billboard reported that Twice had entered its World Albums chart, with their debut EP The Story Begins debuting and peaking at number 15, which marked the group's first entry on the chart.

On April 25, 2016, Twice released their second EP, Page Two, which notably included the lead single "Cheer Up", a rearranged version of Park Ji-yoon's 1998 hit "Precious Love", and "I'm Gonna Be a Star", which served as the theme song for Sixteen. The album became a commercial success for the group, debuting at number two on the Gaon Album Chart and number six on the Billboard World Albums chart, with 80,686 units sold during the month of April. With the total first-week sales volume for Page Two reaching approximately 41,800 copies, Twice achieved the highest first-week sales volume by a Korean girl group for the year. By August, Page Two had sold over 150,000 copies, making Twice the first girl group having a sales record of more than 100,000 units that year. Meanwhile, the album's lead single "Cheer Up" became the group's first chart-topper in South Korea, debuting at number 1 on eight real-time music charts immediately after its release, before going on to debut atop both the Gaon Digital Chart and the Billboard K-pop Hot 100 chart. Notably, the song became a viral meme in South Korea due to the "shy shy shy" line sung by Sana. Eventually, the song became the best-performing single in South Korea for the entirety of 2016. "Cheer Up" also received international success, debuting and peaking at number three on the Billboard World Digital Song Sales chart. Additionally, Twice became the only Korean act to place an entry on the U.S. YouTube Music Chart for the year when "Cheer Up" charted at number 25 in May.

Twice won their first music program award with "Cheer Up" on May 5, on M Countdown, exactly one year after the initial airing of Sixteen. This was soon followed by wins on Music Bank and Inkigayo. The group then made their debut performance in the United States with an appearance at the KCON music festival held in Los Angeles on July 31. On August 6–7, Twice and their JYP Entertainment labelmates held a concert at Jamsil Arena in Seoul, titled JYP Nation 2016 "Mix & Match". This was followed by shows at Yoyogi National Gymnasium in Tokyo on September 2–4.

In celebration of Twice's first anniversary since debut on October 20, the group unveiled their new song "One in a Million" from their upcoming third EP, Twicecoaster: Lane 1, through a live broadcast on V Live. Twicecoaster: Lane 1 and the music video of pop dance song "TT" were released online on October 24. In Korea, the album recorded more than 165,000 physical copies sold on the Gaon Chart within a week, exceeding the five-month sales of the group's previous release Page Two in only seven days. Eventually, Twicecoaster: Lane 1 became the bestselling K-pop girl group album for 2016, selling 350,852 copies at year-end. Its lead single "TT" became one of the best-performing songs in 2016, claiming the top spot of the Gaon Digital Chart for four consecutive weeks and becoming the best-performing single in South Korea for the month of November. Internationally, the group's third EP debuted at number 3 on the Billboard World Albums chart, marking their first Top 5 entry, with the album's lead single "TT" debuting at number 2 on the Billboard World Digital Song Sales chart. "TT" then became the first music video by a K-pop female act to surpass 200 million views on May 25, 2017.

2017: First concert tour and debut in Japan

On January 10, JYPE announced Twice's first solo concert tour within just a year and four months after debuting in October 2015. The three-day sold-out concert titled "Twice 1st Tour: Twiceland – The Opening" was held on February 17–19 at the SK Olympic Handball Gymnasium. A tour across Thailand and Singapore was also held after the first stop in Seoul. After the Korean leg of the concert tour, Twice released a special album on February 20 titled Twicecoaster: Lane 2, along with its lead single, "Knock Knock". The album was a reissue of Twicecoaster: Lane 1. The album debuted atop the Gaon Album Chart and charted at number four on the Billboard World Albums chart, selling 266,645 copies by the end of February. Its lead single "Knock Knock" debuted atop the Gaon Digital Chart, and peaked at numbers 5 and 15 on the World Digital Song Sales and Japan Hot 100, respectively.

Twice launched their Japanese website and social media channels in early February. On February 24, they officially announced their Japanese debut with a compilation album titled #Twice which was set to be released on June 28. On May 15, Twice released their fourth EP titled Signal with the lead track of the same name, produced by Park Jin-young. This marked the group's first collaboration with Park. The EP contains six tracks, including "Eye Eye Eyes" co-written by members Jihyo and Chaeyoung, and "Only You" written by former Wonder Girls member Ha:tfelt. Signal debuted atop the Gaon Album Chart on the first week of its release, while also entering the Billboard World Albums chart at number three. The album also entered the Billboard Heatseekers Albums Chart, debuting at number 11. By the end of May, it was reported to be the second best-selling album in South Korea for the month, recording sales of 248,550 copies. Meanwhile, the album's eponymous lead single debuted atop the Gaon Digital Chart and the Billboard K-pop Hot 100, and at number three on the Billboard World Digital Song Sales chart. With the commercial success of Signal, it was reported that Twice had reached cumulative sales of over 1 million copies of their five albums, achieving the feat in just one year and seven months after debuting.

On June 14, Twice digitally released "Signal (Japanese ver.)", along with the short version of its music video as a preview and countdown to their Japanese debut album release. One week later, they released the full music video of the Japanese version of "TT". They officially debuted in Japan with the release of #Twice on June 28. It consists of ten songs, including both Korean and Japanese-language versions of their first five singles. On July 2, Twice held their two-part debut showcase titled "Touchdown in Japan" at Tokyo Metropolitan Gymnasium, attended by a total of 15,000 people. #Twice debuted at number 2 on Oricon Albums Chart with 136,157 copies sold within seven days since its release. The commercial success of Twice's debut Japanese album was reported to have the highest first-week album sales by a Korean artist in Japan in two years. Less than two months after the album's release, it recorded sales of over 260,000 copies. On October 6, the group released the music video for their first Japanese single, "One More Time", ahead of its official release on October 18. Selling over 130,000 copies by the second day of its release, the single achieved the biggest first-day sales and became the fastest-selling release of any South Korean girl group in Japan. Both #Twice and "One More Time" earned platinum certifications from the Recording Industry Association of Japan (RIAJ). The RIAJ certifications earned by the group for #Twice and "One More Time" made them the first Korean girl group to earn a platinum certification in Japan for both a single and an album in the same year. "TT (Japanese ver.)", the digital single from #Twice, also earned an RIAJ gold certification for selling 100,000 downloads. #Twice and "TT (Japanese ver.)" then won Album of the Year and Song of the Year by Download for the Asian Region at the 32nd Japan Gold Disc Awards.

2018: Continued success and touring

Twice's second Japanese single titled "Candy Pop" was released on February 7, 2018. The single sold 303,746 copies in its first week and topped the Japan Hot 100 chart, while also becoming their second single to earn a platinum certification from the RIAJ. The group also embarked on their first concert tour in Japan titled Twice Showcase Live Tour 2018 "Candy Pop", starting on January 19, 2018, in the Aichi Prefecture. On April 9, they released their fifth EP, What Is Love?, with the single of the same name produced by Park Jin-young. The EP sold 335,235 copies in the first month and made Twice become the first female artist and the fifth act to earn a platinum certification by the Korea Music Content Association (KMCA), for selling over 250,000 copies. Twice's third Japanese single, "Wake Me Up", was released on May 16, and became the first physical single by a foreign female artist to be certified double platinum by the RIAJ. Their second headline tour titled "Twice 2nd Tour: Twiceland Zone 2 – Fantasy Park" began in Seoul on May 18–20. By its conclusion, the group's concert tour had attracted over 90,000 fans in six cities across Asia.

Twice performed a cover of The Jackson 5's "I Want You Back" as the theme song to the Japanese film adaptation of Sensei Kunshu. The song was released as a digital single on June 15, along with the music video. A second version of the music video featuring the cast of the film was released on June 26. On July 9, an expanded reissue of What Is Love? named Summer Nights, along with its lead single "Dance the Night Away", was released. The single surpassed 100 million streams and sold 2,500,000 downloads on Gaon Music Chart, earning the group its first platinum single certification for both streaming and download, and making Twice the second act to earn a platinum certification for streaming, download and album by the KMCA since certifications were introduced in April 2018.

On September 12, Twice released their first Japanese studio album, BDZ. Its lead single of the same name was pre-released as a digital single on August 17. BDZ debuted at number 1 on the daily ranking of Oricon Albums Chart with 89,721 units sold, setting a record for the highest first day sales of albums released by a Korean girl group in Japan. It also topped the weekly ranking with 181,069 units sold, making Twice the fifth foreign female artist in Oricon history to top both the weekly singles and albums chart. The release of the album was followed with their concert tour named Twice 1st Arena Tour 2018 "BDZ", beginning in Chiba on September 29. The studio album was certified platinum by the RIAJ, making it the group's fifth consecutive platinum certification in Japan. Twice released their sixth EP, Yes or Yes, on November 5, with the lead single of the same name. The music video of "Yes or Yes" achieved 31.4 million views on YouTube within the first 24 hours, becoming the seventh-biggest 24-hour YouTube debut of all time.

2019: Fancy You, Feel Special, and &Twice

On March 6, 2019, the group released their second Japanese compilation album #Twice2. The album debuted at number 1 on the daily ranking of the Oricon Albums Chart with 95,825 units sold, breaking the group's own record of the highest first day album sales for K-pop girl groups in Japan. It then became the first album by a foreign female artist to sell more than 200,000 albums in the first week since Kara's Super Girl in 2011.

Twice became the first female K-pop act to hold a Japanese dome tour with Twice Dome Tour 2019 "#Dreamday", held from March to April 2019. The tour garnered a total audience of 220,000 during five shows in Osaka, Tokyo and Nagoya, with tickets selling out within one minute.

On April 22, they released their seventh EP Fancy You. The music video for "Fancy", which garnered over 42.1 million views in a single day, also reached the seventh position in the list of YouTube's biggest debuts during the first 24 hours. Recording 314,323 copies sold on April 25, the release of Fancy You saw Twice exceeding a total of over 3.75 million album copies sold from their twelve Korean releases. Following the release of the album, the group embarked on their first world tour titled "Twicelights" which was first held at a sold-out KSPO Dome in Seoul on May 25–26. Twicelights marked the group's first solo concert tour held in the United States, with the North American leg of their tour recording over 41,000 people in attendance.

On June 12, Twice released two Japanese digital singles, "Happy Happy" and "Breakthrough". On the release day of the digital singles, "Happy Happy" was also released physically, followed by "Breakthrough" a week later. Both singles received a platinum certification from the RIAJ. On July 17, JYP Entertainment announced that the group will hold an additional Japanese tour leg after reaching tens of thousands of fans on the Southeast Asia and North America legs of their Twicelights World Tour. They staged twelve concerts in seven Japanese cities from October 2019 to February 2020.

Twice released their eighth EP, Feel Special, on September 23, along with the music video for the lead single of the same name produced by Park Jin-young. The single scored the group's second number one entry on the Billboard World Digital Song Sales chart. "Feel Special" also increased Twice's popularity across North America, as the single debuted on the Canadian Hot 100 at number 82. The group's first entry made Twice the third K-pop girl group and ninth K-pop act to appear on this chart. Recording sales of over 151,000 copies on September 30, Twice broke their own first-week album sales record with Feel Special.

2020: US promotions, More and More, and Eyes Wide Open

In October 2019, JYP Entertainment announced that the group has added two stops to their world tour "Twicelights" at the Tokyo Dome. The additional concerts were initially scheduled to be held on March 3–4, 2020, with tickets being sold out within three minutes. However, due to concerns regarding the COVID-19 pandemic, the Tokyo concerts were postponed and scheduled on April 15–16, but was eventually canceled altogether. An encore of the tour called the "Twicelights World Tour Finale" was also initially set to be held in Seoul on March 7 and 8, 2020 at the KSPO Dome but was eventually canceled due to the COVID-19 pandemic. On February 24, it was announced that the group had signed with Republic Records for promotion in the United States as part of JYP Entertainment's partnership with the label. The documentary series Twice: Seize the Light first premiered on April 29 through YouTube Originals, which features nine episodes that follow the group's members throughout their journey as trainees to their first world tour "Twicelights". Their ninth Korean EP, More & More, was released on June 1 with a lead single of the same name. A month after its release, the EP recorded over 563,000 sales on Gaon, making it not only Twice's bestselling album to date but also setting a record for having the highest sales volume for a girl group in Gaon Chart history. The EP debuted at number 200 on the Billboard 200, making Twice the fifth South Korean girl group to enter the chart, after Girls' Generation-TTS, Girls' Generation, 2NE1 and Blackpink. Twice also entered the Billboard Artist 100 for the first time, debuting at number 96.

On July 8, Twice released their sixth Japanese single, "Fanfare", which earned a platinum certification from the RIAJ. On August 9, the group held their first online concert titled "Twice: World in a Day" in response to their "Twicelights World Tour Finale" which had been canceled earlier in the year. The group worked with the Beyond Live platform launched by SM Entertainment and Naver for the concert, becoming the first artist outside of SM Entertainment to host an online concert using the platform.

On September 16, Twice released their third Japanese compilation album #Twice3, which became their seventh number 1 album on the Oricon Albums Chart, making Twice the second foreign female artist to achieve the feat following South Korean singer BoA. The group released their second Korean studio album, Eyes Wide Open, on October 26 with the lead single titled "I Can't Stop Me". Two months later after the release of Eyes Wide Open, the album debuted at number 72 on the US Billboard 200, marking the group's highest entry on the chart surpassing More & More, as well as making Twice only the third K-pop girl group to break within the top 100 of the chart, after 2NE1 and Blackpink.

2021–2022: International expansion and fourth world tour, "III"

On January 28, 2021, Twice made an appearance on the Time 100 Talks series held by Time magazine via livestream broadcast, with the group delivering a special performance of their track "Depend On You" from their Eyes Wide Open album.

On March 6, the group held their second online concert titled "Twice in Wonderland", which was first announced on January 14. The concert was held in partnership with NTT Docomo and was broadcast using various technologies including AR (augmented reality) and MR (mixed reality). At the end of their online concert, Twice announced the release of their upcoming Japanese single "Kura Kura" to be slated on May 12. "Kura Kura" was pre-released on online streaming platforms on April 20. Its music video was also released on the same date.

On April 28, Twice appeared on The Kelly Clarkson Show with a performance of their single "Cry for Me". The group's tenth Korean EP, Taste of Love, was released on June 11. "Alcohol-Free", the EP's lead single, was pre-released on June 9, along with its music video. After the release of the music video, the number of YouTube views exceeded 20 million in just 24 hours. In the week ending June 17, Taste of Love debuted at number 6 on the Billboard 200, becoming Twice's first top 10 album in the United States with 46,000 album-equivalent units earned. Of that sum, the EP recorded 43,000 physical sales, making it the best selling album in the US for the week. With this, Twice became the first female Korean act to chart an EP within the top ten of the Billboard 200, and just the second female Korean act to have a top 10 album in the chart.

On July 28, the group released their third Japanese studio album, Perfect World, which includes the lead single of the same name. The group released their first official all-English single, "The Feels", on October 1. At the end of the single's music video, their third Korean studio album (sixth overall) and fourth world tour were teased. On October 11, "The Feels" debuted at number 83 on the Billboard Hot 100, marking the group's first appearance on the chart. The song also made its way to the UK Singles Chart, where it peaked at number 80. The group's third Korean studio album, Formula of Love: O+T=<3, was released on November 12 with its lead single, "Scientist". The album peaked at number 3 on the Billboard 200, breaking Taste of Love's record.

2022–2024: Contract renewal and "Ready to Be" tour

On July 12, 2022, all members of Twice renewed their contracts with JYP Entertainment. The group's fourth Japanese studio album, Celebrate, was released on July 27 to commemorate the fifth anniversary of their debut in Japan. Its lead single of the same name was pre-released as a digital single on July 15. On August 26, Twice released their eleventh Korean EP, Between 1&2, and its lead single, "Talk That Talk". Between 1&2 was Twice's first album to sell one million copies, and the group surpassed 14 million cumulative album sales by the end of the year.

On January 20, 2023, Twice released a pre-release English single, "Moonlight Sunrise", ahead of their twelfth Korean EP, Ready to Be. The EP and its lead single, "Set Me Free", were released on March 10. Ready to Be had 1.7 million pre-order sales and is Twice's bestselling album to date. The group embarked on their fifth world tour, "Ready to Be", with a two-day concert in Seoul on April 15–16. On May 31, Twice released their tenth Japanese single, "Hare Hare", which was created for their first stadium concerts in Japan. With four sold-out dates at Yanmar Stadium Nagai and Ajinomoto Stadium, Twice became the first K-pop girl group to hold a concert at a stadium in Japan. The North American leg of the "Ready to Be" World Tour concluded on July 9, and included sold-out concerts at SoFi Stadium and MetLife Stadium, a first for any K-pop girl group. They released the single "Dance Again", also featured in their television commercial for FamilyMart in Japan, on December 12.

On February 2, 2024, Twice released the single "I Got You". The song serves as the pre-release single from their thirteenth Korean EP, With You-th, which was released on February 23 along with the lead single "One Spark". The group released their fifth Japanese studio album, Dive, on July 17. That same month, they concluded the "Ready to Be" World Tour with a series of special concerts in Japan, becoming the first foreign female artist to headline a concert at Nissan Stadium. The tour was their largest yet, with 51 shows in 27 cities across Asia, North America, South America, Oceania, and Europe, and 1.5 million attendees in total.

On October 20, Twice held a fan meeting titled "Home 9round" to commemorate the ninth anniversary of their debut. During the event, they performed the unreleased track "Sweetest Obsession" and announced their fourteenth EP, Strategy, which was released on December 6. On October 25, Twice was featured on a remix of Megan Thee Stallion's "Mamushi". In turn, Megan Thee Stallion featured on Strategy's lead single, "Strategy". On November 21, Twice became the first K-pop artist to headline Amazon Music Live, with their performance having the most unique viewers of any Amazon Music production to date on both Twitch and Prime Video. They released "The Wish", their second single to be featured in a FamilyMart television commercial, on December 16.

2025–present: This Is For and departures from JYP

In April 2025, Twice opened all six shows of Coldplay's Music of the Spheres World Tour in Seoul as the special guest. They also joined Coldplay on stage to perform a new version of "We Pray", which was released on April 17. Twice released their fifth Japanese compilation album #Twice5 on May 14. Members Jeongyeon, Jihyo and Chaeyoung performed the end credits version of "Takedown" for the Netflix film KPop Demon Hunters, released on June 20. On July 11, Twice released their fourth Korean studio album, This Is For, and its lead single of the same name. In support of the album, they embarked on the This Is For World Tour with a two-day concert in Incheon on July 19–20. On August 2, Twice became the first K-pop girl group to headline the Lollapalooza music festival in Chicago. They released their sixth Japanese studio album, Enemy, on August 27. To commemorate the tenth anniversary of their debut, Twice released the album Ten: The Story Goes On and its lead single "Me+You" on October 10. Members Nayeon, Jihyo, Momo, and Tzuyu headlined the Victoria's Secret Fashion Show 2025 on October 15. The group also released the 10th anniversary documentary film One in a Mill10n on October 20.

Twice concluded the This Is For World Tour in July 2026 with a three-day concert in Seoul. The tour was their largest to date, with 81 shows in 44 cities across Asia, Oceania, North America, and Europe. The tour set a record for the highest overall attendance achieved by a K-pop girl group in North America, with 550,000 spectators. The group also had 640,000 attendees in Japan, including 240,000 in Tokyo's National Stadium, where Twice became the first foreign artist to hold a solo concert. In August 2026, Jeongyeon and Chaeyoung announced they had left JYP Entertainment for their solo careers, though still remaining as members of Twice.

Artistry

Twice is most notable for their consistent employment of "cute" concepts which was further supported by the group's bubblegum pop sound, which was seen as a departure from the usual retro style of music that was seen in their predecessor labelmates and fellow girl groups Wonder Girls and Miss A. The group had come to develop a signature "color pop" sonic style described as a combination of rock, R&B, and hip hop coupled with notable hooks in their music. In the group's early years, teen pop represented their discography since teenagers were their target audience. Their "cheerful" musical base was employed alongside a colorful style in terms of the members' fashion. While they have gained notability for emphasizing their youthful image, Twice has since adopted a darker, more mature, and elegant style. This was first seen in 2019 with the release of "Fancy" and "Breakthrough", which saw the group perform more sensual choreography for the former while employing a brassier electro-pop sound in the latter. They have since experimented with EDM, synth-pop, and retro soul among others in their eighth EP Feel Special; tropical house, Latin pop, and new jack swing in their ninth EP More & More; retro-synth, dance-pop, Japanese city-pop, and contemporary R&B in their second Korean studio album Eyes Wide Open; and disco-pop, reggae-pop, and trap in their third Korean studio album Formula of Love: O+T=<3. In addition to the evolution of the group's sound, the members' participation in the creative process has also increased over the years. All nine members have been involved in the creation of the group's music, particularly lyrically, the most prolific songwriters of which being Dahyun, Jihyo, and Chaeyoung.

The group is also known for incorporating modern online culture into their musical releases and their corresponding music videos. For instance, their 2016 single "TT" is named after the crying emoticon which was imitated in the group's point choreography, while their 2017 track "Likey" lyrically alludes to Instagram culture and the struggles of maintaining a beautiful social media image. In the music video for their 2018 single "What Is Love?", the group referenced several movies including The Princess Diaries, Ghost, La Boum, Pulp Fiction, Romeo + Juliet, Love Letter, La La Land, and Leon: The Professional.

Impact and legacy

Regarded as one K-pop's most influential groups, Clash called Twice "the K-pop industry’s standard for girl groups since their 2015 debut". The group has since been said to have defined K-pop culture on a global scale. Chase McMullen from Beats Per Minute noted that Twice had "established perhaps just about the strongest girl group discography in K-pop", and the group is regarded as one of the most bankable girl groups in Korean music history. Globally, they are one of the best-selling girl groups of all time. Called "undeniable global icons" by Nylon, the group's music has been credited as having defined an entire generation of K-pop. Forbes proclaimed them to be "juggernauts" in the music industry, pointing to their ability to sell out concerts at some of the world's largest stadiums; the group's dominance in the global music space has also been highlighted by organizations such as The Hollywood Reporter, Rolling Stone, Billboard, and The Recording Academy. They were called "The Biggest K-pop Group in the World" by Harper's Bazaar in 2020, and in 2024, Music Connection declared them to have "cemented themselves as one of the most successful K-pop groups of all time." After the worldwide success of the 2025 animated film KPop Demon Hunters, Director Maggie Kang named Twice as an inspiration for the fictional K-pop girl group Huntrix.

Twice have been well received in South Korea, deemed a "major force" in the industry, and called the "undisputed leader among idol girl groups", they ranked second in the top ten artists of the Gallup Korea survey for three consecutive years, making them the highest-ranking Korean group in 2016 and 2017, and the highest-ranking girl group in 2018. Since 2016, members regularly have placed in the top 20 of Gallup Korea's annual poll of the nation's favorite idols. In 2017, Twice was included in Forbes Korea Power Celebrity at third overall and first among recording artists. They entered within the top ten of the list again ranking third in 2018, and ninth in 2020. Twice has also been recognized for their brand recognition and marketing power, having topped the "Girl Group Brand Power Ranking" published by the Korean Corporate Reputation Research Institute several times. The group's success and domestic popularity was key in the rise of JYP Entertainment's stock, which increased in value by a factor of seven in less than three years; since the group's debut in 2015, prices rose from ₩4,500 to ₩31,400 in 2018. The group is also credited as among the key reasons for a significant increase in JYP Entertainment's market cap, from ₩1.33 trillion in 2021 to ₩2.24 trillion in 2022. During the 2017 South Korean presidential election, then-candidate Moon Jae-in from the Democratic party and candidate Yoo Seong-min from the Bareun party both used Twice's song "Cheer Up" with modified lyrics as their campaign jingles.

Awards and achievements

Twice received its first award at the 2015 Mnet Asian Music Awards as Best New Female Artist, followed by another New Artist Award at the 2016 Golden Disc Awards.

In 2016, Twice won its first music program award with "Cheer Up" on the May 5 episode of M Countdown. The group also won several main and grand prize awards including Song of the Year with "Cheer Up" in two major music awards shows, Melon Music Awards and Mnet Asian Music Awards. Their second EP, Twicecoaster: Lane 1, was the fifth-highest-selling K-pop album of 2016 and the highest among girl groups. In 2017, "Signal" from their fourth extended play of the same name achieved Twice's second Song of the Year award at the 2017 Mnet Asian Music Awards, making them the first artist to consecutively win the grand prize. With a total of 36 music program trophies in 2017, Twice recorded the most wins received in a single year. Twice ranked second on Oricon's Breakout Artists of 2017 and became the first overseas female act to achieve a rookie triple crown on the 50th Oricon Annual Ranking. Twice also placed first in rookie artist total sales in 2017, with sales reaching 1.54 billion yen, as well as first-place among albums and singles for #Twice and "One More Time" respectively.

By May of the following year, they became the first artist to win seven consecutive Triple Crowns on Inkigayo. Twice received their third consecutive Song of the Year award at the 2018 Mnet Asian Music Awards with "What Is Love?" from their fifth extended play of the same name, making them the first group to win the award for three consecutive years. Twice topped the list of Korea's most popular music video on YouTube for two consecutive years with "Cheer Up" (2016) and "Knock Knock" (2017). In 2020, Twice became the K-pop girl group with the most music show wins totaling 106 wins as well as the fastest group to reach that number.

Twice was included in Variety's Youth Impact Report 2016—an annual list of young entertainers who have made an impact in the industry over the past year—at number 54 as the only K-pop group on the list. In 2017, Twice received the Minister of Culture, Sports and Tourism Commendation at the Korean Popular Culture and Arts Awards. They were then recognized as the only Asian act on Billboard's 21 Under 21 2017: Music's Next Generation, an annual ranking that highlights some of the world's most powerful young voices across various music genres.

Other ventures

Endorsements

Even before the official debut of Twice, the nine members had signed contracts as exclusive models for school uniform brand Skoolooks, alongside J. Y. Park. By December 2015, Twice had signed ten CF contracts, totaling earnings of ₩1.8 billion. By February 2017, they had one of the fastest growths in the advertising industry as the group's rate charged for endorsement hit ₩200 million for 6 months and ₩300 million for a year.

Twice is one of the celebrity endorsers of Lotte Duty Free. They also collaborated with shoe company Spris and created their own shoe brand called "Twice by Spris". In early 2017, Twice was selected by beverage maker Donga Otsuka to promote the company's flagship sports drink Pocari Sweat on its 30th anniversary. They became the first idol group to model for the brand. Pocari Sweat recorded ₩100 billion in sales for the first half of the year, a 10% increase over 2016's sales.

As of 2017, Twice has represented about 30 different brands including cosmetics, clothing, online and mobile games, food and beverages, credit cards, and more. Twice's first TV commercial in Japan for Ymobile was aired nationwide starting February 2, 2018, incorporating a pop arrangement of "Y.M.C.A." and Twice's signature "TT pose". In 2019, Twice was selected as South Korean ambassador of Estée Lauder. The group also became "Global Benchsetters" for Philippine clothing brand Bench. In March 2021, Kyungnam Pharmaceuticals announced that it had selected Twice as the representatives for its flagship vitamin brand Lemona. Later that year, Nintendo Korea launched a promotional campaign featuring Twice playing various Nintendo Switch video games. In August 2021, the group was chosen to perform for Shopee Philippines's 9.9 Super Shopping Day TV special that was held on September 9. On October 16, 2021, Scarlett Whitening, an Indonesian beauty brand known for its skin whitening products, introduced Twice as their brand ambassadors. The endorsement was, however, criticized by fans, calling JYP Entertainment to withdraw the deal as it would be "unethical" for Twice to endorse a brand with skin whitening products, "knowing that they have fans with darker skin complexions". In 2023, Filipino snack brand Oishi selected Twice as their endorsers. Kombucha brand Teazen named Twice as their new models for the brand on January 6, 2026.

Philanthropy

In February 2023, Twice donated ₩200 million (equivalent to ₩208.99 million or US$146,990.68 in 2025) to help with the 2023 Turkey–Syria earthquake through Save the Children. In December 2025, they donated HK$1 million (US$128,700.13) through Hong Kong World Vision to support children and families affected by the Wang Fuk Court fire.

Members

Nayeon (나연) – vocalist, dancer

Jeongyeon (정연) – vocalist

Momo (모모) – dancer, vocalist, rapper

Sana (사나) – vocalist

Jihyo (지효) – leader, vocalist

Mina (미나) – dancer, vocalist

Dahyun (다현) – rapper, vocalist

Chaeyoung (채영) – rapper, vocalist

Tzuyu (쯔위) – dancer, vocalist

Timeline

In July 2019, during the Twicelights World Tour, Mina took a break from activities due to her sudden extreme anxiety and insecurity problems in performing on stage. She rejoined the tour in a limited capacity in October, and fully resumed her activities in February 2020.

In October 2020, Jeongyeon took a break from all activities due to her anxiety disorder. She resumed her activities on January 31, 2021, at the 30th Seoul Music Awards. Between August–November 2021, Jeongyeon went on hiatus again due to panic and anxiety disorder.

Between October–December 2025, Chaeyoung suspended all activities due to health issues after she began experiencing vasovagal syncope. Between February–April 2026, Dahyun suspended all activities after sustaining a stress fracture in her ankle.

Sub-unit

In 2012, JYP was preparing to debut four Japanese girls, including Sana and Momo in Japan. However, due to the deterioration of the Korean-Japanese relationship, the project was suspended indefinitely. It resurfaced again in February 2023, with Sana, Momo, and Mina forming a sub-unit named MiSaMo. The trio released an original soundtrack titled "Bouquet" for TV Asahi's drama series Liaison: Kodomo no Kokoro Shinryōjo, before the release of their debut extended play of seven tracks, Masterpiece, on July 26, 2023.

Concerts and tours

Online concerts

Twice: World in a Day (2020)

Twice in Wonderland (2021)

Filmography

Twice: Seize the Light (2020)