Punk breakthrough and UK fame: 1977–1979
By January 1977, punk had become a major media phenomenon in the UK; according to New Musical Express (NME): "1977 is the year of The Clash". On 25 January, the band signed to CBS Records for £100,000, a remarkable amount for a band who had played about thirty gigs and very few headlining shows. Clash historian Marcus Gray said: "the band members found themselves having to justify [the deal] to both the music press and to fans who picked up on the critics' muttered asides about the Clash having 'sold out' to the establishment". Mark Perry, founder of the leading London punk periodical Sniffin' Glue wrote: "Punk died the day the Clash signed to CBS", but recanted when he first heard the single "White Riot", saying: "They're the most important group in the world at the moment. I believe in them completely. All I said about them is crap." According to one of the band's associates the deal "was later used as a classic example of the kind of contract that no group should ever sign—the group had to pay for their own tours, recordings, remixes, artwork, expenses ..." According to Strummer in March 1977:
Signing that contract did bother me a lot. I've been turning it over in my mind, but now I've come to terms with it. I've realised that all it boils down to is perhaps two-year's security ... Before, all I could think about was my stomach ... Now I feel free to think—and free to write down what I'm thinking about ... And look—I've been fucked about for so long I'm not going to suddenly turn into Rod Stewart just because I get £25.00 a week. I'm much too far gone for that, I tell you.
Mickey Foote, who worked as a technician at the band's concerts, was hired to produce their debut album, and Terry Chimes was drafted back for the recording. The band's first single "White Riot" was released in March and peaked at number 34 in the UK Singles Chart. The album The Clash was released the following month and peaked at number 12 on the UK Albums Chart; with lyrics criticising the ruling establishment, bosses and the police and addressing themes such as alienation and boredom.
The Clash presaged the band's future works with their cover of the reggae song "Police and Thieves". The band had been influenced by the subject matter, slogans and lyrics of reggae, which they often played in rehearsals but recording "Police and Thieves" was an important step that was only taken after a lot of discussion within the group.
According to music journalist and former punk musician John Robb: "Amidst the Sex Pistols' inertia in the first half of 1977, the Clash found themselves as the flag-wavers of the punk rock consciousness". Though The Clash quickly rose to number 12 in the UK, CBS refused to give it a US release, believing that its raw, barely produced sound would make it unmarketable there. A North American version of the album with a modified track listing was released in the US in 1979 after the UK release had become the US's best-selling import album of the year.
Chimes, whose career aspirations owed little to the punk ethos, left the band again soon after the recording sessions. He later said: "The point was I wanted one kind of life and they wanted another and, like, why are we working together, if we want completely different things?" As a result, only Simonon, Jones and Strummer are featured on the album's cover, and Chimes was credited as "Tory Crimes". Strummer later said: "We must have tried every drummer that then had a kit. I mean every drummer in London. I think we counted 205. And that's why we were lost until we found Topper Headon." Simonon nicknamed Headon, who had briefly played with Jones's band London SS, "Topper" because he felt Headon resembled Mickey the Monkey, a character in the comic Topper. Headon could also play piano, bass and guitar. The day after he signed to the band, Headon said: "I really wanted to join the Clash. I want to give them even more energy than they've got—if that's possible"; in an interview over twenty years later, he said his original plan was to stay briefly, gain a name for himself and then move on to a better gig. Strummer later said: "Finding someone who not only had the chops, but the strength and the stamina to do it was just the breakthrough for us".
In May, the Clash set out on the White Riot Tour, headlining a punk package that included Buzzcocks, the Jam, Subway Sect, the Slits and the Prefects. The day after a Newcastle gig, Strummer and Headon were arrested for stealing pillowcases from their hotel room. The highlight of the tour was the Rainbow Theatre in London on 9 May; it was the first time The Clash had played a major music venue. The audience began ripping up seats and the gig turned into a riot. The Sun reported the violence with the front-page headline "Punk Wreck". New Musical Express, while expressing serious concerns over the violence, said: "The Clash are probably the best band in the country right now". Strummer commented: "That was the night punk broke ... we were in the right place doing the right thing at the right time".
That same month, CBS released "Remote Control" as The Clash's second single, defying the wishes of the band, who saw it as one of the album's weakest tracks. Headon's first recording with the band was the single "Complete Control", which addresses the band's anger at their record label's behaviour. It was co-produced by reggae artist Lee "Scratch" Perry, though Foote was summoned to "ground things". The single was released in September 1977 and NME commented that CBS had allowed the group to "bait their masters". The single peaked at number 28 on the UK chart and has been cited as one of punk's greatest singles.
In October 1977, the Clash set out on the "Out of Control" UK tour. The tour was due to open at the Ulster Hall, Belfast but the insurance was pulled and the gig was cancelled at the last moment. This led to punks blocking the road outside the venue and a confrontation between the punks and the police, which became known as the "Battle of Bedford Street".
In February 1978, the Clash released the single "Clash City Rockers"; and played the song live, along with "Tommy Gun", on BBC television's youth show Something Else. On 30 April, the Clash played at Rock Against Racism in Victoria Park, London. Late 1970s England had seen an increase in racist attacks and a growth in support for the far-right political party The National Front. Also on the bill were X-Ray Spex, Steel Pulse, Misty in Roots and headliners Tom Robinson Band; they played to 100,000 people, who marched through London and attended the RAR Carnival.
In June, the band released "(White Man) In Hammersmith Palais" as a single, which peaked at number 32 in the UK Singles chart; it quickly became a favourite with Clash fans and was voted single of the year in the 1978 NME Readers' Poll.
Before the Clash began recording their second album, CBS requested they adopt a cleaner sound than its predecessor to reach American audiences. Sandy Pearlman, who is known for his work with Blue Öyster Cult, was hired to produce the record. Simonon later said: "[R]ecording that album was just the most boring situation ever. It was just so nitpicking, such a contrast to the first album ... it ruined any spontaneity." Strummer said: "it wasn't our easiest session". The band dismissed their manager Bernie Rhodes and hired artist and journalist Caroline Coon to replace him.
The album Give 'Em Enough Rope was released in early November 1978, and received mixed reviews in the UK music press, where some reviewers complained about its relatively mainstream production style. The album reached number 2 in the UK album chart. NME readers voted Give 'Em Enough Rope the second-best album of 1978 and the Clash were voted the best group in the same end-of-year poll. In the US, the album peaked at number 128 on the Billboard chart.
"Tommy Gun", the album's first UK single, peaked at number 19, the highest chart position for a Clash single to date. To accompany the single, the band produced their first official music video, in which Joe Strummer wears an H Block T-shirt in support of the campaign for political status for Irish Republican prisoners. The band embarked on a North American tour, culminating in a performance at the Palladium in New York City.
"English Civil War", which warned against the rise of the far-right in the UK, was released as the album's second single in February 1979, reaching number 25 in the UK Singles Chart. The B-side is a cover of the Toots and the Maytals' song "Pressure Drop", once again illustrating the group's reggae influences.
In support of the album, the Clash toured the UK supported by the Slits and the Innocents. The tour, which consisted of more than thirty shows, was promoted as the Sort It Out Tour. The band later undertook their first, largely successful tour of North America in February 1979.
In June 1979, the band released the extended play (EP) The Cost of Living, which includes a cover of Bobby Fuller's song "I Fought the Law", two original songs and a re-recording of "Capital Radio". The EP reached 22 in the UK charts and the band dismissed Coon as their manager. They then embarked on a second tour of the US, adding Mick Gallagher on keyboards.