Noriko Kamachi (蒲池 法子, Kamachi Noriko; born 10 March 1962), known professionally as Seiko Matsuda (松田 聖子, Matsuda Seiko), is a Japanese singer-songwriter, known for being one of the most popular Japanese idols of the 1980s. Since then, she has continued to release new singles and albums, put on annual summer concert tours, and perform in winter dinner shows. She makes frequent appearances in high-profile TV commercials and movies, and on radio. Her alma mater is Chuo University.
Due to her popularity in the 1980s and her long career, she has been dubbed the "Eternal Idol" by the Japanese media. In January 2011, the Japanese music television program Music Station listed her as the 2nd best-selling idol of all time in Japan, with 29,510,000 records sold. She placed behind pop group SMAP and ahead of Akina Nakamori, her biggest rival of the 1980s.
Matsuda once held the record of 25 number-one hits for musicians from 1983 to 2000 (broken by B'z) and for female solo artists (broken by Ayumi Hamasaki in 2010). Matsuda was a performer on the finale of Kouhaku (Red White Music Battle) in 2014, 2015 and 2025, the prestigious NHK New Year's Eve Music show on which she has performed 25 times, as of 2025.
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Early life and family
Noriko Kamachi was born on 10 March 1962, in Chikuhō, Mizuma, Fukuoka Prefecture (present-day Arakimachi, Kurume, Fukuoka Prefecture), the eldest daughter of her parents. Her father was a government official at the Ministry of Health and Welfare and her mother was from a family of former village heads from Yame. She is a descendant of Kamachi Akimori of the Kamachi clan, the lords of Yanagawa Castle, who were the most powerful feudal lords in Chikugo Province in the service of the Ōtomo clan during the Sengoku period.
Career
1978–1980
In 1978, Seiko attended the Miss Seventeen contest held by a popular teenage magazine, where she won the top prize. Following this win, she was spotted and scouted by CBS Sony Producer Muneo Wakamatsu. The sixteen-year-old Noriko Kamachi had to choose between the stage names Seiko Arata or Seiko Matsuda, choosing the latter.
In 1979, she started to rise in popularity as a magazine teen idol, and, in the same year, debuted as an actress in all 26 episodes of the television series Odaijini, broadcast by Nippon TV.
In January 1980, Seiko made her debut as a radio personality, appearing weekly for the entire run of the radio program "The Punch Punch Punch," by Nippon Radio.
In April 1980, she made her musical debut with the song "Hadashi no Kisetsu" (lit. "Barefoot Season"). The song was featured in a television commercial for Shiseido's Ekubo, which was broadcast two months before the song's release, in February. During the commercial broadcast, it was assumed that the actress in the commercial was singing the song. Originally, Seiko was supposed to be a commercial actress; however she had a poor audition and was replaced by Yukiko Yamada. The single was an immediate hit with listeners, debuting at No. 12 on the Oricon Weekly charts and selling over 280,000 copies.
In July 1980, Seiko released her second single "Aoi Sangoshou," which served as the musical backing for Glico's ice cream product Yolel. It was her first single to debut in the Top 3 on the Oricon Weekly Charts and has since sold over 600,000 copies. The single was nominated at the 22nd Japan Record Awards in the category of New Artist Award and was rewarded with the special award in the 11th Japan Music Awards along with Toshihiko Tahara. On the yearly Oricon rankings, the singled ranked 15th. In September 1980, Seiko launched her first concert, entitled "First Kiss."
With the popularity of "Aoi Sangoshou," female fans all over the country were inspired by her haircut, which generated great demand at hair salons and became ubiquitous as the Seiko-chan cut. The haircut inspired future acting idols such as Akina Nakamori and Minako Honda.
In August 1980, Seiko released her first studio album Squall, which included the two previous singles and eight newly recorded songs. The single debuted at No. 2 on the Oricon Weekly charts.
1981–1982
In January 1981, she released her fourth single "Cherry Blossom". Unlike the previous singles, it did not receive much promotion. Despite that, it charted at No.1 on the Oricon Weekly Charts and sold over 676,000 copies. On the yearly Oricon rankings, the singled ranked 9th. After the release, Seiko stated in an interview that it was one of her favorite songs of that time.
In April 1981, she released her fifth single "Natsu no Tobira". It became her fourth television commercial song to be associated with Shideo, and the second one to be used in connection with Ekubo's Milky Fresh. The single charted at number one on the Oricon Weekly Charts and sold over 568,000 copies. On the yearly Oricon rankings, the single ranked 14th. During the same month, she launched her first nationwide series of concerts: 81 Seiko Big Concert in Tokyo. Soon after, she launched another concert tour Nice Summer Seiko, which lasted between July and September.
In May 1981, she released her third studio album Silhouette, which included two previously released singles and 8 newly recorded songs. The album debuted in 2nd place on the Oricon Weekly charts.
In July, she released her sixth single "Shiroi Parasol". The single charted in 1st place on the Oricon Weekly Charts and sold over 488,000 copies. On the yearly Oricon rankings, the single ranked in 23rd place. In August, she received her first major role as an actresses in Nogiku no Hana, as well as performing its theme song, "Hana Hitoiro – Nogiku No Sasayaki". The song was released as the B-side of the single "Shiroi Parasol".
Her seventh single, "Kaze Tachinu", was released in October 1981 and revealed large changes in her vocals since the beginning of her career. During the recording, her vocals had suffered and occasionally she had cried on television performances, not being able to sing properly. The single was written by Eichi Ohtaki, a well-known musician at that time. It became her second television commercial song for the Glico's Sweet Pocky. The single charted at 1st place on the Oricon Weekly Charts and sold over 519,000 copies. On the yearly Oricon rankings, the single ranked in 34th place. It received the Golden Idol Award at the 23rd Japan Record Awards and the Radio Music Award at the 12th Japan Music Awards.
Three weeks after the single was released, her fourth studio album, also titled Kaze Tachinu, was released. It included "Kaze Tachinu", "Shiroi Parasol" and eight newly recorded songs. The album debuted at number one on the Oricon Weekly charts. On the yearly Oricon rankings, the album ranked 34th.
1983–1984
In February 1983, Seiko released her twelfth single "Himitsu no Hanazono", the fourth to be written by Matsutoya. The production suffered because of an abrupt change in her production staff, which was originally to have been Kazuo Saitsu. The single charted at number one on the Oricon Weekly Charts and sold over 396,000 copies. On the yearly Oricon rankings in 1982, it ranked 22nd. In her television performances, Seiko wore a miniskirt which became a topic of discussion among viewers and fans. The single became the 10th consecutive number one single, breaking the record of nine consecutive number-ones by popular 1970s music duo Pink Lady.
On March 28, 1983, Seiko was attacked by a mentally ill person with a piece of metal in front of 6,000 fans during a performance held in Okinawa. Seiko collapsed after the assault, and was rushed to the hospital with her head bleeding. Doctors said preliminary X-rays did not show any brain damage. One week later, she had fully recovered and was able to perform again. However, the events left Seiko traumatized and she did not perform in Okinawa again until 2007.
In April, months after her previous single, she released her thirteenth single "Tengoku no Kiss". The single was written by Haruomi Hosono from the Yellow Magic Orchestra. The single served as the theme song for the movie "Primeria no Densetsu Tengoku no Kiss", in which Seiko played herself. The single charted at No.1 on the Oricon Weekly Charts and sold over 471,000 copies. On the yearly Oricon rankings in 1982, the singled ranked in 16th place.
During this year, Seiko started to write more of her own songs. In July, she released her 7th studio album, "Utopia". She wrote lyrics under the pen-name SEIKO for the first time for her song "Chiisana Love Song" (lit. "Little Love Song"), which she also produced. The album included two previously released singles, "Himitsu no Hanazono", and "Tengoku no Kiss", as well as eight newly written songs. The album debuted at No.1 on the Oricon Weekly charts. During that same month, Seiko launched a concert tour with the French title, "Un Deux Trois" and the movie "Primeria no Densetsu Tengoku no Kiss" was released, her second in a starring role.
In August 1983 she released her fourteenth single, "Glass no Ringo/Sweet Memories", written by Hosono. The B-side, "Sweet Memories" served as the musical backing to a television commercial for Suntory's canned beer. Due to the song's popularity, it received two releases titles, "Sweet Memories/Glass no Ringo". The release of the first edition of the single debuted at number one on the Oricon Weekly Charts and sold over 857,000 copies, as of 2023 the second best-selling single of her career. It received multiple awards: the Golden Grand Prix at the 1983 Anata ga Erabu Zen Nihon Kayou Ongakusai, the Golden Award at the 25th Japan Record Awards, Best Broadcast Music Award at the 14th Japan Music Awards and Best Performance Award at the 12th FNS Music Festival.
1985–1986
Throughout 1985, she had been very turbulent in her own private life, beginning in January with the break-up with the singer Hiromi Go, followed by the announcement of her engagement with actor Masaki Kanda in February, marriage in April, and the ceremony in June. As a result, the musical activities were minimized in comparison with previous years, lead to the "hiatus", as it was thought by Japanese residents as her official retirement.
In January, she released her twentieth single, "Tenshi no Wink", written by Amii Ozaki. Despite debuting at number 1 on the Oricon Weekly Charts and selling over 414,000 copies, the song also promoted the Daihatsu Charade. At the time, it was her last single reaching sales numbers over 400,000 (which later was overcome by the 1 million seller "Anata ni Aitakute" in 1996). Between April and May, her Seiko Prism Agency concert tour was held before her hiatus.
In May 1985, Seiko released her twenty-first single, "Boy no Kisetsu", the second consecutive single written by Amii. It became her first single in which both the A- and B-side were part of movie soundtracks, as a theme song for the film Penguin's Memory: Shiawase Monogatari and the B-side track, "Caribbean Wind", being part of the soundtrack for "Caribbean: Ai no Symphony". She played in the latter in her 4th main role and alongside her husband Kanda, with the movie taking place throughout late 1984. The single itself debuted at number 1 on the Oricon Weekly Charts and sold over 356,000 copies. On the yearly Oricon rankings, the singled reached number 19.
In June 1985, she released her 11th studio album, "The 9th Wave". The album includes ten newly recorded singles, including "Tenshi no Wink" and "Boy no Kisetsu". The album debuted at number 1 on the Oricon Weekly Charts, and that same month, she released her first English single, "Dancing Shoes", under her own English stage-name, simply named Seiko. The single was released on day of her marriage ceremony, and was recorded in February 1985 in New York City. There were other plans that she may debut as a singer overseas, but the plans were scrapped by the marriage announcement few months later. The single was released during her hiatus in June of that year. Despite little promotion, the single managed to debut at number 1 on Oricon Weekly Charts and stayed at number 65 on the Oricon Yearly Charts.
After her marriage in August 1985, she released her first English studio album, "Sound Of My Heart". The album itself became very notable for its production, which featured members from the band Chicago, Billy Joel, and record producer Phil Ramone. During the recording of the single itself, there was a plan for the whole project to be released overseas, but it was only released domestically in Japan, debuting at number 2 on the Oricon Weekly Charts. During that same month, she released her third home-video release, "Seiko Call: Live 85", featuring footage from the Seiko Prism Agency tour from that same year, but the release failed to chart. On December 31, 1985, she made her sixth appearance on Kohaku at the NHK Hall.
1987–1989
During the period leading up to her marriage in 1985, Seiko had not announced whether she would continue performing or retire. Compared to her senior singer, Momoe Yamaguchi, who retired after marriage, Seiko's will and support from her husband for a continuing career lead to her receiving nickname "Mama Doll-mother, works as an idol". Although she made a comeback, live tours and releases were not as frequent and busy as previously.
In April 1987, she fully resumed her activities by releasing her twenty-second single, "Strawberry Time", her first after a 22-month hiatus. Until the release of twenty-fifth single, the singles received no promotion usage. There were originally no plans for the single release, and it was planned to be the only a part of the upcoming new studio album under the same title, but was released due to the singer's demands. The single debuted at number 1 on the Oricon Weekly Charts and sold over 317,000 copies. On the yearly Oricon rankings, the single itself charted at number 5.
One month later, she released the new studio album under same titles as the included single, "Strawberry Time", featuring nine songs, with one written by herself. The album debuted at number 1 on the Oricon Weekly Charts and had sold over 1,000,000 copies, one of her best selling albums in her career. During the same month, Seiko launched her first live tour after the hiatus, called "Seiko Super Diamonds Revolution", which continued into the following month. In September 1987, she released her fourth home-video release under the same name, which includes footage from her live tour.
In November 1987, Seiko released her twenty-third single, "Pearl White-Eve", written by Senri Oe. The single also debuted at number 1 on the Oricon Weekly charts and sold over 202,000 copies. On the yearly Oricon charts, the single charted at number 48. On December 31, 1987, Seiko made her eighth television appearance on Kohaku at the NHK Hall.
In April 1988, Seiko released her twenty-fourth single, "Marrakech", written by Steve Kipner and Paul Bliss. The single debuted at number 1 on the Oricon Weekly charts and sold over 182,000 copies. The single charted at number 43 on the yearly Oricon rankings.
In May 1988, Seiko released her fifteenth studio album, "Citron Fully", produced by David Foster and recorded in Los Angeles in late 1987. Seiko's only album produced by Foster includes "Marrakech" as well as nine other songs, one of them being a duet with Foster himself, titled "Every Little Hurt". Another track from the album, "Zoku: Akai Sweet Pea", represents the continuation of the story from the 1982 single. With this album, Seiko completely distanced herself from her idol image and switched her focus on being a professional singer. "Citron Fully" was her last studio album which debuted at number 1 on the Oricon Weekly Charts.
1990–1992
Although some up-and-coming female singers like Namie Amuro and Hamasaki became successful after the end of the 1980s, most pop idols from Matsuda's era disappeared as the golden age of idols began to fade away, except Matsuda, who was still going strong, releasing single after single. After finishing all of her preparations for her personal agency in late 1989, Seiko received her dreams by releasing her songs overseas, including the United States.
In April 1990, she released her second single, "All The Way To Heaven", written by Michael Jay and Michael Cruz. The single was released under her stage name, Seiko, and solely in England but never had a release in Japan. The single failed to chart. That same month, she released her 6th home-video release, Precious Moment, which includes footage from her Precious Moment tour in 1989–1990. The following single released in late May 1990, "The Right Combination", a duet song with the vocalist from the Boston-based boyband New Kids on the Block, Donnie Wahlberg. Each of the versions released in different countries contained different B-side tracks. The single achieved moderate success, releasing over 300,000 copies and charted on various weekly charts in Canada, Australia, England, Japan, and reached #54 on the Billboard Hot 100 in the United States in late July. Shortly after, Seiko released her second English album in June 1990, also under the same name as stage name-Seiko, and released in several countries including both Japan and the United States, as well as being promoted in magazines including Us Weekly and Intersect. The album itself debuted at number 2 on the Oricon Weekly charts and sold over 300,000 copies in Japan, over 150,000 copies in both the United States and Europe, and over 70,000 copies in Southeast Asia. To promote the album further, her fourth English single, "Who's That Boy", was released in October 1990. The song itself was originally included in her self-titled Seiko album, but the single version includes re-recorded vocals. Despite the single failing to reach the rankings, the song itself also made it into television advertisements for the Subaru Rex.
In Fall 1990, Seiko temporarily returned to Japan to release her thirty-first single in November, "We Are Love", written by Masanori Sasaji. The single debuted at number 16 on the Oricon Weekly Charts and sold over 63,000 copies. The following month, Seiko released her follow-up album under the same title, "We Are Love". The album contained all songs written and produced by Seiko herself, but the title song itself had changes. The album version for "We Are Love" includes an English duet version with American actor Jeff Nichols, while the single version was performed in Japanese. The album debuted at number 3 on the Oricon Weekly Charts.
1993–1995
In April 1993, Seiko had managed to release another hit song, the thirty-fourth single "Taisetsu na Anata". The song served as a theme song for the TBS television drama "Watashitte Busu Dattano?", starring herself. The single debut at number 7 on the Oricon Weekly Charts and sold over 323,000 copies. In the 1993 Oricon Yearly Rankings, the single charted at number 74. In May, she released her thirty-fifth single "A Touch of Destiny" and her twenty-second studio album "Diamond Expression" on the same day. The single served as an opening theme for the TV Asahi television program "Oh L Club". The single did not become as popular as the previous, charting only at number 51 and sold merely 14,000 copies. The album debuted at number 4 on the Oricon Weekly Charts. For promotion, Seiko held a concert tour between June and July. The same month, Seiko released her eleventh home-video release "Seiko Clips3 1992 Diamond Expression", which contains some of the videoclips from the album "Diamond Expression". In November, she released her twenty-third studio album "A Time for love", her first fully themed Christmas album with newly recorded songs written and produced by herself. The album debuted at number 21 on the Oricon Weekly Charts. The same month she released her twelfth home-video release "Live Diamond Expression", which includes footage from the concert tour.
In May 1994, she released her thirty-seventh single "Mou Ichido, Hajime kara". The song served as an ending theme for the Nippon TV television program "The Wide". The single debuted at number 22 on the Oricon Weekly Charts and sold over 65,000 copies. In June, she released her twenty-fourth studio album "Glorious Revolution" and her thirteenth home-video release "Seiko Clips4 Glorious Revolution", which contains music video clips from the album released. The album debuted at number 8 on the Oricon Weekly Charts. The same month, Seiko started the "Glorious Revolution" concert tour which lasted until August. In October, she released her fourteenth home-video release, "Live Glorious Revolution". In December, she released her thirty-eighth single "Kagayaita Kisetsu he Tabitatou". Until the then, she used her full stage name in the credits for lyrics, this time she used new pen name, Meg.C., inspired by the american actress Meg Ryan. It served as a television commercial song for Takano Yuri's esthetic clinic "Beauty Clinic". The single debuted at number 12 on the Oricon Weekly Charts and sold over 371,000 copies. On the Oricon Yearly rankings, the single charted at number 94. The same month Seiko appeared on Kohaku for the 10th time, making the first appearance on the prestige program in five years.
In March 1995, she released her fifteen home-video release "Video Bible: Best Hits Video History". In April, she released her thirty-ninth single "Suteki ni Once Again". The B-side track "Omoide no Nagisa no Balcony" is a continuation to the single "Nagisa no Balcony" from 1983. The song served as an ending theme to the TV Asahi television program "Kinkin no Koto Koukishin". The single debuted at number 22 on the Oricon Weekly charts and sold over 10,000 copies. In May, she released her twenty-fifth studio album "It's Style '95". Between June and August 1995, Seiko performed the "Glorious Revolution" concert tour. In June 1995, "Seiko Clips5 It's Style'95" was released, which includes music videoclips album released the same year. In November, her seventeenth home-video release "LIVE It's Style'95" was released, including footage from the concert tour. Afterwards, Seiko left Sony Music. Until her return in 2002, Sony continued to release compilation albums without her involvement. In December 1995, Seiko appeared on Kohaku for the 11th time.
1996–1998
In April 1996, she released her fortieth single "Anata ni Aitakute ~Missing You~" (lit. "I want to meet you ~Missing you~"). It became her first single to be released under Mercury Records by Universal Music Japan. It served as an ending theme to the TV Asahi television program "Beat Takeshi no Tackle". B-side track "Ashita he Nukedashite Yukou" served as an opening theme to the television anime Mysterious Thief Saint Tail. The single which would become her last number-one single to chart on the Oricon Weekly Charts as of 2023. It sold over 1.1 million copies and it was certified a million-seller by RIAJ. On the yearly Oricon rankings, the single charted at number 14. In 2020, Seiko spoke about the production process of the single on the television program "Kanjam Kanzennen Show".
After six years, Seiko tried for the third time to break into the United States music market. In April, she released her fourth single "Let's Talk About It" written by singer-songwriter, Robbie Nevil. The song was released under the previously used stage name Seiko. The single was released only abroad, however it failed to enter the charts. In May, she released her third English studio album "Was it the future" fully produced by Nevil. Although the album failed to chart on the American, European or Canadian or Asian music rankings, it debuted at number 12 on the Oricon Weekly Charts. Two days after the album release, her second duet-single "I'll Be There For You" with Nevil was released. The song served as a theme song for the movie "Sweet Evil", starring herself. The single failed to chart in overseas markets, however managed reach number 35 on the Oricon Weekly Charts. The same month, she released her twenty-seventh studio album "Vanity Fair", the first to be released by Mercury Records. It includes one single along with its B-side track and 8 newly written tracks. The album debuted at number 2 on the Oricon Weekly Charts. In June, Seiko launcher her "Vanity Fair" concert tour. In November, she released her forty-third single "Sayonara no Shunkan". The song served as a theme song to the television drama "Dear Woman" and debuted at number 5. In December, Seiko had many releases on the charts: Her twenty-eight studio album "Guardian Angel" at number 10 on the Oricon Weekly Charts; her fifth English single "Good for you" written by Nevil, at number 37 on the Billboard Dance Chart; her twenty-first home-video release "Was it future". Her nineteenth home-video release "Bon Voyage: The Best Lives and Clips" and twentieth home-video release "Live Vanity Fair'96" were released on the same day. With the success of the single "Anata ni Aitakute", Seiko made an appearance on Kohaku for the twelfth time.
In April 1997, she released her forty-first single "Watashi Dake no Tenshi:Angel". Seiko dedicated whole song to her daughter Sayaka. The single cover depicts the hand of her daughter. It served as an image song for Unimat Holding. The B-side track "Anata no Soba ni" served as an ending theme to the TV Asahi television program "Saturday Night at the Mysteries". The single debuted at number 5 on the Oricon Weekly Charts. As of 2023, it is Seiko's last single which sold over one hundred thousand copies, selling 248,000. In May, she released her twenty-ninth studio album "My Story". It includes one single along with its B-side track and 8 newly written songs. The album debuted at number 5 on the Oricon Weekly Charts. Between June and July 1997, she held her "My Story" concert tour. In June, she released her accompanying twenty-second home-video release "My Story", which includes interviews and selected songs from the album. In October, she released her twenty-third home video release "Seiko Live'97 My Story", including footage from the live tour. In December, she released her forty-second single "Gone with the rain". It served as an ending theme to the TBS television program "Wonderful". The single debuted at number 28 on the Oricon Weekly Charts. The same month, she released her thirtieth album "Sweetest Time". The album is divided, half of the songs being performed in English and Japanese each. The album debuted at number 12.
1999–2003
In 1999, after some discussion with her previous management agency's producer, Mueno Wakamatsu, Seiko transferred her staff from private agency Fantastic to Wakamatu's agency Green Mark Music. Due to these events, Seiko couldn't hold her Budokan live or Concert tour, instead in October she launched her first live house tour "Zepp". In July, Seiko appeared in Drop Dead Gorgeous, in which she stars as Tina/Seiko Howard. The same month, she released her forty-ninth single "Kanashimi no Port". The song served as an insert theme song to the Fuji TV television drama "Out: Tsumatachi no Hanzai". The single debuted at number 27 on the Oricon Weekly Charts. In December, she released her thirty-second studio album "Eien no Shojo". Unlike the previous studio albums, none of the tracks were written and produced by herself. Instead, she collaborated with the musicians and writers who helped her in the 80's, such as Masanori Sasaji, Akira Inoue or Takashi Matsumoto, who wrote all the songs. The album includes lyrics written by her daughter under the pen-name Alice. The album track "Sakura no En" was written by Masaaki Oomura, who died in 1997. Originally, the song was meant to be performed by another singer, however after the pressure by Matsumoto and his own personal desire, Oomura's staff decided to let it be sung by Seiko. The same month, she appeared on Kohaku for the 13th time.
In March 2000 her twenty-seventh home-video release "Seiko Matsuda Zepp Tour 1999" was released. For her 20th anniversary as an idol, in May the fiftieth single "20th Party" was released. The V-side track includes a song written by her daughter, which was previously included in her studio album "Eien no Shojo". The single debuted at number 17. In June, she released 2 singles and 1 studio album: The single "Shanghai Love Song", a collaboration with Shinji Harada. The single debuted at number 37. The second single "Unseasonable Shore" served as an ending theme to the Nippon TV program "The Sunday". The song debuted at number 35. Her thirty-third studio album "20th Party" has half of the songs written by Ryo Ogura. The album debuted at number 16. Between July and August, Seiko held her first concert tour 2 years, "Seiko Matsuda Concert Tour 2000". In September, she released the duet single "True Love Story" with her first boyfriend, Hiromi Go, produced by Max Matsuura. It served as a television commercial song to the Wacoal's "Point Shaver". The single debuted at number 7, making it her first in 3 years to be in the Top 10. In November she released her fifty-fourth single "The Sound of Fire". The song served as an image song to the 2001 International Open Figure Skating Championships. The single debuted at number 46. In December, her twenty-eighth home-video release "Seiko Matsuda Concert Tour 2000 20th Party" was released, she also made an appearance on Kohaku, for the 14th time.
2004–2008
In May 2004, she released her sixty-first single "Aitai". It served as a television commercial song to the Daikyo Incorporated, in which Seiko starred together with her daughter Sayaka. The single debuted at number 12 on the Oricon Weekly charts. In the yearly Oricon rankings, the single stayed at number 247. As of 2023, it became her last single to sell more than 4,000 copies. In June, she released her thirty-seventh studio album "Sunshine", the first in two year and the last to be produced by Harada. The album has received positive feedback, debuting at number 6 on the Oricon Weekly charts, the first in the Top 10 since 1997. Between June and July, the "Seiko Matsuda Concert Tour 2004 Sunshine" was performed, In July, she released the duet "Smile on me" with comedian Takaaki Ishibashi under the stage name "Seiko & Crazy.T". It served as a theme song to the sport television program "S☆1 Baseball". The single debuted at number 18. In November 2004, she released her thirty-fifth home-video release "Seiko Matsuda Concert Tour 2004 Sunshine".
2005 was Seiko's 25th debut anniversary and marked a period of declining sales. In February 2005, she released her sixty-third single "Eien sae kanji yoru", produced by Ogura. Until 2010, Seiko's singles would continue to sell low numbers. In April 2005, she released her thirty-eighth album "Fairy", fully produced by Yuji Toriyama. The album debuted at number 7 on the Oricon Weekly charts. Between June and August, she launched her national "Fairy" tour. In response to strong requests from Taiwanese fans, the final performance of the live tour was held in Xinzhuang, Taiwan. It became he first overseas performance since her debut in 1980. Seiko performed some songs in the Chinese. In August 2005, she released her sixty-fourth single "I'll fall in love", fully produced by Ogura. With this single, she fully reunited with her collaborator from the 1990s, Ryo Ogura. The song served as a theme song to the Japanese remake-version of the American movie Bewitched. The single debuted at number 30 on the Oricon Weekly charts. In September, she released her sixty-fifth single "Shiawase na Kimochi". The same month, she released her first Chinese album "I'll fall in love 愛的禮物". In November 2005, she released her thirty-seventh home-video release which includes footage from the live tour held on the same year. In December 2005, she released her thirty-ninth album "Under the beautiful stars", produced by Ryo Ogura. The album charted at number 34.
In April 2006, she released her sixty-sixth single "Bless you", fully written by her daughter Sayaka under pen name Jun Uehara. The single debuted at number 29. One month later in May, she released her sixty-seventh single "WE ARE" under pen-name PawPaw. It became Sayaka's second single to be written for her mother. The same month, she released her fortieth studio album "Bless you", fully produced by Ryo Ogura. The album debuted at number 14. Between June and July, the "Seiko Matsuda Concert Tour 2006 bless you" followed. In July, released the compilation album "Seiko Matsuda", which consisted of 74 CDs and debuted at number 96, becoming the highest-priced album in the Oricon history at the price of 100,000 yen (about 850 dollars). Hibari Misora, a well-known enka singer from the 1950s held the previous record with her 1989 album "Kyō no Ware ni Asu wa Katsu" (60,000 yen). In September 2006, she released her thirty-ninth home-video release, which includes footage from the live tour held on the same year. In December 2006, she released her second English cover-album "Eternal II", which continues her cover album released back in 90s. As of 2023, among all original and cover albums, Eternal II has charted very lowly, at number 54 on the Oricon Weekly Charts. During the Christmas dinner show, she met with the director of Sun Music, Hideyoshi Aizawa, for the first time in 17 years. The following year, in March 2007, she entered into a business partnership with Sun Music.
2009–2014
In June 2009, Seiko announced her transfer from the Sony to Universal Music Japan. The same month, Seiko launched her "Seiko Matsuda Concert Tour 2009 My Precious Songs". In August, her previous label Sony re-released 16 of Matsuda's early albums under the Blu-spec CD format. Thirteen of these entered the Oricon Top 100 Album Chart at the same time, surpassing the record set by Hibari Misora (12 albums) and making her the first female artist to do so. In November 2009, she released her fortieth-fifth home-video release, which includes footage from the live tour.
In 2010, Seiko marked her 30th debut anniversary. This period saw a revival of her popularity, mainly seen in the sales and charts rankings. In April, Matsuda made a guest appearance on Fox Broadcasting Company's popular TV dramas "Bones". In May, she released her seventy-fifth single "Ikutsu no Yoke wo Kazoetara". The song served as a theme song to the television drama General Rouge no Gaisen. It has become Seiko's first television drama song to be promoted in 14 years. The single debuted at number 12 on the Oricon Weekly charts, her first single since 2004 to debut in the Top 20. The same month, Seiko released her forty-fourth original album "My Prelude", produced by herself and written with the assistance of Ogura. The album debuted at number 4. It has become her first album to appear in Top 5 since 1997. Between June and August, the "Seiko Matsuda Concert Tour 2010 My Prelude" was underway. In October, Seiko made a special guest appearance on David Fosters's concert tour "David Foster & Friends Japan Tour 2010". In November 2010, her forty-eighth home-video release was released, including footage from the live tour held the same year.
In June 2011, she released her forty-fifth original album "Cherish", produced and written by Seiko herself. Unlike the previous albums, it had no singles released before or after and includes 10 newly written songs. The album debuted at number 10, the tour starting the same month. The "Seiko Matsuda Concert Tour 2011 Cherish" lasted until August. In September, she was invited to perform in American music producer Quincy Jones's concert at the Hollywood Bowl in Los Angeles. In November, she released her seventy-sixth single "Tokubetsu na Koibito", fully written and produced by Mariya Takeuchi. This is the first time in about 26 years that a female artist provided lyrics and music for Seiko. The single debuted at number 14. The same month, she released her fiftieth home-video release, which includes footage from the live tour and made appearance on Kohaku for the 16th time, the first time since 2001. Instead of performing her original song, she covered Kyu Sakamoto's Sukiyaki along with her daughter Sayaka.
2015–2019
The year of 2015 marked her 35th debut anniversary. In June 2015, she released her forty-ninth original album "Bibbidi-Bobbidi-Boo". It is also the last album in which her long-period collaborator Ryo Ogura was involved. The same month, she launched concert tour "35th Anniversary: Seiko Matsuda Concert Tour 2015 "Bibbidi-Bobbidi-Boo". In October 2015 she released her eighty-first single "Eien no Motto Hate", written by Yumi Matsutoya, who used the same pen-name as during the releases of 1980s. It is the first single in 31 years since the 1984 single "Alice in the Land of Time" with music composed by Matsutoya. This single was produced to commemorate the 35th anniversary of his debut. It has been released under Universal's sub-label EMI Records. The song served as the theme song to the Japanese dubbed version of the movie Pan. It received Best singer award on the 57th Japan Record Awards, for the first time in 23 years.
In June 2016, she released her fiftieth album Shining Star. It has been produced, written and composed on her own. The "Seiko Matsuda Concert Tour 2016 Shining Star" starting the same month which lasted until September. In September 2016, she released her eighty-second single "Bare no youni Saite Sakura no youni Chitte", written and produced by Yoshiki (X Japan). As of 2023, it is Seiko's last single to be released in a physical medium. The song was performed on Kohaku with Yoshiki playing the piano.
In March 2017, Seiko challenged herself with anew music genre: Jazz. She released her first jazz album and third English-cover album "Seiko Jazz", produced by Shigeyuki Kawashima and arranged by David Matthews. The album has won the Planning award at 59th Japan Record Awards and Best Jazz Album of the year at the 32nd Japan Gold Disc Award. In June 2017, she released her fifty-first original album "Daisy", the "Seiko Matsuda Concert Tour 2017 Daisy" starting the same month and lasting until September. In November 2017, Seiko held her first jazz themed live concert "SEIKO JAZZ 2017" at Orchard Hall.
In 2018, following the success of the first jazz concert in 2017, she held three other jazz themed concerts in January, February and November. In June 2018, she released her fifty-second original album "Merry-go-round". The album track "Atarashii Ashita" served as a theme song to the television drama "Machi Kouba no Onna" .The same month, she launched the "Seiko Matsuda Concert Tour 2018 Merry-go-round", which lasted until September.
2020–present
2020 marked the fortieth anniversary of Matsuda's debut. Due to the global COVID-19 pandemic, initially planned celebrations, releases, and events were modified or cancelled.
In March 2020, what was supposed to be a one-day live concert "Premium Live" on Seiko's birthday, and between June and October a large anniversary concert tour "Seiko Matsuda Concert Tour 2020 "Singles & Very Best Songs Collection", were canceled due to government restrictions. In April, Seiko released the digital single "Sweet Memories: Amai Kioku", self covering her song from the single released in 1983. In June, the digital single "Ruriiro no Chikyuu 2020", self covering her song from the album "Supreme" was released. In October 2020, Seiko launched her first online concert "40th Anniversary Seiko Matsuda 2020 Romantic Studio Live" through the U-Next streaming service. In September, Matsuda released her first self-cover album and fifty-third album in general "Seiko Matsuda 2020". The album consist of 4 re-recordings of her songs selected by herself and 6 newly written songs. The album debuted at number 3 on the Oricon Weekly Charts. In December, Matsuda was awarded with a Special Achievement Award during the 62nd Japan Record Awards.
Unable to properly celebrate her anniversary debut in 2020, the self-cover concept carried over into 2021. In May, she released her re-recorded version of her 1980 hit single "Aoi Sangoshou: Blue Lagoon", accompanied with a music video. For that occasion, she had her hair styled on her Seiko-chan haircut, which fans had the chance to see for the first time in 40 years. In June 2021, she released "Jikan no Kuni no Alice: Alice In the World of Time", a re-recording of her hit single released in 1984. After some restrictions were lifted during the summer, Matsuda held her concert tour "Happy 40th Anniversary!! Seiko Matsuda Concert Tour 2020〜2021 "Singles & Very Best Songs Collection!!", originally scheduled to perform in 2020. In October, she released her second self-cover album and in general fifty-fourth original album "Seiko Matsuda 2021". Following the same format from her previous album, it consist of 5 re-recordings of her songs selected by herself and 5 newly recorded songs. The album debuted at number 4 on the Oricon Weekly charts. In November 2022, she made her debut as a director for the film "Folklore 2" released on HBO Asia. The same month, she released her sixty-second home-video release, which includes footage from the live tour held on the same year. In December 2021, while she was performing her Christmas Dinner show, she was informed by the staff about the sudden death of her only child and daughter, Sayaka Kanda. Matsuda canceled her last days of the dinner show, her mini-concerts planned to be held between 23 and 26 December, as well as declining her television appearance on Kohaku. Until 2023, she did not make any television appearances.
Artistry
Influences
Seiko has been cited by many musicians and idols as their main influence, mainly in the 1980s. She has been a secret idol for subsequent female celebrities such as Shoko Nakagawa, who called Matsuda "my God and my universe".
Legacy
Matsuda is on the Top 3 list of Most No.1 albums, Most Top 10 singles and Most Top 10 albums for a solo artist in Japan. HMV Japan ranked her No. 10 Top Japanese Artist of All Time, and No. 7 Top Singer of All Time.
Matsuda is also listed as second only behind Eikichi Yazawa as an artist, in number of concerts at the Nippon Budokan. Despite the high ticket prices, her dinner show tickets are the most expensive among female artists, for many years and to this day, she performs to a sold-out crowd.
In May 2011, an Oricon survey crowned her the "No. 1 everlasting idol of all time", beating Momoe Yamaguchi, Kyōko Koizumi, Morning Musume and Akina Nakamori. Her long staying power is mainly due to her continuous re-invention of herself. She was labeled a 'Mamadol' (idol who remains popular even after having children). Her hair styles, fashion sense and makeup have all been copied by millions of girls and women in Japan and parts of Asia.
Between December 2022 and January 2023, on the survey of The best 100 80s Showa Idol held by Remindetop, Seiko placed second. The magazine with the results of the survey has been published in March and a special television program broadcast in July on the Kayo Pops television channel.
Personal life
At the beginning of her career in 1980, journalists and fans of idol-singer Toshihiko Tahara from Johnny's believed that they had started dating after appearing together in a television commercial for Glico and appeared together often on music television shows, however Toshihiko claims "We were only friends the whole time and the only thing we ever did was a small kiss on the cheek."
In 1983, Matsuda was romantically linked with singer Hiromi Go. Although there were rumours of an impending engagement, Go's traditional values would have required Matsuda to give up her singing career and focus on raising a family instead. Momoe Yamaguchi, Japan's top female idol of the 1970s, had followed such a course, but Seiko ended her relationship with Go instead. Her break from tradition set a precedent for Japanese women in the 1980s and 1990s to continue their careers even after marriage.
Matsuda has been married three times. She married actor Masaki Kanda in 1985, but they divorced in 1997. Their only child and daughter, Sayaka Kanda (1986–2021), was also a singer. Her second husband, Hiroyuki Hatano, was a dentist whom she married in 1998, but divorced in 2000. On 13 June 2012, she announced her third marriage to university associate professor, Hiromasa Kawana, on her official website.
In February 1989, tabloid magazine Friday released an article with a photo of a secret meeting with Nakamori's boyfriend at the time, Masahiko Kondo in New York. A few months later in June, Seiko announced at a press conference that the tabloids "only wrote this article for money. We are only friends and mates who have debuted together in the same year, 1980, and nothing else". However, some journalists believed that this could have been one of the catalysts for Nakamori's attempted suicide in July 1989. The reason behind her suicide attempt hasn't been revealed as of 2024.
In 1995, actor Jeff Nichols published a book titled Kowareta Ai (Broken Love) in Japanese with the help of a translator, in which he described the love affair he had with Seiko between the years 1990–1993.
In 2000, shortly before Seiko's second divorce, rumors spread about her having an affair with her temporary musical collaborator Shinji Harada, who was also married at the time. However, both denied the allegations, stating that their relationship was strictly professional and "only for the music business".
Filmography
Films
Nogiku no Haka (1981) (Tamiko)
Purumeria no Densetsu Tengoku no Kiss (1983)
Natsufuku no Eve (1984)
Karibu Ai no Symphony (1985)
Penguin's Memory: Shiawase Monogatari (1985) (Voice)
Docchimo Docchi (1990)
Final Vendetta (1996)
Armageddon (1998) (Cameo)
Drop Dead Gorgeous (1999)
GEDO The Final Blade (2000)
Sennen no Koi Story of Genji (2001)
Shanghai Baby (2007)
Grave of the Fireflies (2008)
Yazima Beauty Salon The Movie (2010)
Ramen Teh (2018)
TV
The Big Easy (1997) as Yuki (Episodes "Shrimp Stew" and "The Black Bag")
Partners (2000) as Lin
King of the Hill (2002) – Season 6, Episodes 21 & 22 (Rhythm game playing girl, and her song "Kimono Beat" is used.)
Tatta Hitotsuno Takaramono (2004)
Doraemon (2007) – Appearance cameo in Season 2, Episode 190 "We're Gonna Steal Mom's Diamond"
Hanazakari no Kimitachi e (2007)
Hana Kimi (2007) as Principal Tsubaki
Bones (2010) – Season 5, Episode 15 (Riku Iwanaga)
Taira no kiyomori (2012), Gion no nyōgo

