Postal reform
Rowland Hill first started to take a serious interest in postal reforms in 1835. In 1836 Robert Wallace, MP, provided Hill with numerous books and documents, which Hill described as a "half hundred weight of material". Hill commenced a detailed study of these documents and this led him to publish, in early 1837, a pamphlet called Post Office Reform its Importance and Practicability. He submitted a copy of this to the Chancellor of the Exchequer, Thomas Spring Rice, on 4 January 1837. This first edition was marked "private and confidential" and was not released to the general public. The Chancellor summoned Hill to a meeting in which the Chancellor suggested improvements, asked for reconsiderations and requested a supplement, which Hill duly produced and supplied on 28 January 1837.
In the 1830s at least 12.5% of all British mail was conveyed under the personal frank of peers, dignitaries and members of parliament, while censorship and political espionage were conducted by postal officials. Fundamentally, the postal system was mismanaged, wasteful, expensive and slow. It had become inadequate for the needs of an expanding commercial and industrial nation. There is a well-known story, probably apocryphal, about how Hill gained an interest in reforming the postal system; he apparently noticed a young woman too poor to claim a letter sent to her by her fiancé. At that time, letters were normally paid for by the recipient, not the sender. The recipient could simply refuse delivery. Frauds were commonplace: for example, coded information could appear on the cover of the letter; the recipient would examine the cover to gain the information, and then refuse delivery to avoid payment. Each individual letter had to be logged. In addition, postal rates were complex, depending on the distance and the number of sheets in the letter.
Richard Cobden and John Ramsey McCulloch, both advocates of free trade, attacked the policies of privilege and protection of the Tory government. McCulloch, in 1833, advanced the view that "nothing contributes more to facilitate commerce than the safe, speedy and cheap conveyance of letters."
Hill's pamphlet, Post Office Reform: its Importance and Practicability, referred to above, was circulated privately in 1837. The report called for "low and uniform rates" according to weight, rather than distance. Hill's study reported his findings and those of Charles Babbage that most of the costs in the postal system were not for transport, but rather for laborious handling procedures at the origins and the destinations. Costs could be reduced dramatically if postage were prepaid by the sender, the prepayment to be proven by the use of prepaid letter sheets or adhesive stamps (adhesive stamps had long been used to show payment of taxes, on documents for example). Letter sheets were to be used because envelopes were not yet common; they were not yet mass-produced, and in an era when postage was calculated partly on the basis of the number of sheets of paper used, the same sheet of paper would be folded and serve for both the message and the address. In addition, Hill proposed to lower the postage rate to a penny per half ounce, without regard to distance. He first presented his proposal to the government in 1837.
In the House of Lords the Postmaster, Lord Lichfield, a Whig, denounced Hill's "wild and visionary schemes." William Leader Maberly, Secretary to the Post Office, also a Whig, denounced Hill's study: "This plan appears to be a preposterous one, utterly unsupported by facts and resting entirely on assumption". But merchants, traders and bankers viewed the existing system as corrupt and a restraint of trade. They formed a "Mercantile Committee" to advocate Hill's plan and push for its adoption. In 1839 Hill was given a two-year contract to run the new system.
From 1839 to 1842, Hill lived at 1 Orme Square, Bayswater, London, and there is an LCC plaque there in his honour.
The uniform fourpenny post rate lowered the cost to fourpence from 5 December 1839, then to the penny rate on 10 January 1840, even before stamps or letter sheets could be printed. The volume of paid internal correspondence increased dramatically, by 120%, between November 1839 and February 1840. This initial increase resulted from the elimination of "free franking" privileges and fraud.
Prepaid letter sheets, with a design by William Mulready, were distributed in early 1840. These Mulready envelopes were not popular and were widely satirised. According to a brochure distributed by the National Postal Museum (now the British Postal Museum & Archive), the Mulready envelopes threatened the livelihoods of stationery manufacturers, who encouraged the satires. They became so unpopular that the government used them on official mail and destroyed many others.
However, a niche commercial publishing industry for machine-printed illustrated envelopes subsequently developed in Britain and elsewhere. So it is likely that it was the grandiose and incomprehensible illustration printed on the envelopes that provoked the ridicule and led to their withdrawal. Indeed, in the absence of examples of machine-printed illustrated envelopes before this, the Mulready envelope may be recognised as a significant innovation in its own right. Machine-printed illustrated envelopes are a mainstay of the direct mail industry.
In May 1840 the world's first adhesive postage stamps were distributed. With an elegant engraving of the young Queen Victoria (whose 21st birthday was celebrated that month), the Penny Black was an instant success. Refinements, such as perforations to ease the separation of the stamps, were instituted with later issues.
