Retina

Retina is a font by created by Tobias Frere-Jones for The Wall Street Journal, which used it for high density print in their newspapers from 2000 to 2007. It was created to be legible at very small font sizes, using ink traps to stop smearing during the printing process. History In 1999 Jonathan Hoefler and Tobias Frere-Jones's firm Hoefler & Frere-Jones was commissioned to create a font for The Wall Street Journal stock listings. The font was completed and began use in The Wall Street Journal stock listings in 2000. The small size of Retina allowed The Wall Street Journal to print the same amount of text on eight fewer pages per issue, which was estimated to have saved the newspaper $6 million to $7 million annually. The Wall Street Journal condensed the size of its pages in 2007, replacing Retina with another font that was also developed by Hoefler & Frere-Jones called Exchange. In 2011 Retina was one of twenty-three digital fonts acquired by MoMA for its Architecture and Design collection after being gifted to the museum by Hoefler & Frere-Jones, and the font is now used by many newspapers for high density texts such as stock information and classified ads.