Reborn Rich (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name, starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST). It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.
Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings. A second season has been confirmed in production.
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Synopsis
The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian financial crisis.
