Portland Trail Blazers

History

1970–1974: Franchise inception

Sports promoter and Trail Blazers founder Harry Glickman sought a National Basketball Association (NBA) franchise for Portland as far back as 1955 when he proposed two new expansion teams, the other to be located in Los Angeles. When the Memorial Coliseum was opened in 1960 Glickman saw the potential it could serve as a professional basketball venue but it was not until February 6, 1970, that the NBA board of governors granted him the rights to a franchise in Portland. To raise the money for the $3.7 million admission tax, Glickman associated himself to real estate magnates Robert Schmertz of New Jersey, Larry Weinberg of Los Angeles and Herman Sarkowsky of Seattle. Two weeks later, on February 24, team management held a contest to select the team's name and received more than 10,000 entries. The most popular choice was "Pioneers", but that name was excluded from consideration as it was already used by sports teams at Portland's Lewis & Clark College. The name "Trail Blazers" received 172 entries, and was ultimately selected by the judging panel, being revealed on March 13 in the halftime of a SuperSonics game at the Memorial Coliseum. Derived from the trail blazing activity by explorers making paths through forests, Glickman considered it a name that could "reflect both the ruggedness of the Pacific Northwest and the start of a major league era in our state". Despite initial mixed response, the Trail Blazers name, often shortened to just "Blazers", became popular in Oregon. While not directly connected, the Portland Trail Blazers do bear the namesake of the Salem Trailblazers who played in the Pacific Coast Professional Basketball League (PCPBL).

Along with the Cleveland Cavaliers and Buffalo Braves (now Los Angeles Clippers), the Trail Blazers entered the NBA in 1970 as an expansion team, under coach Rolland Todd. Geoff Petrie and Sidney Wicks led the team in its early years, and the team failed to qualify for the playoffs in its first six seasons of existence. During that span, the team had three head coaches (including future hall-of-famer Lenny Wilkens); team executive Stu Inman also served as coach. The team won the first pick in the NBA draft twice during that span. In 1972, the team drafted LaRue Martin with the number one pick.

1974–1979: Bill Walton era

In 1974 the team selected number one pick Bill Walton from UCLA. The ABA–NBA merger of 1976 saw those two rival leagues join forces. Four ABA teams joined the NBA; the remaining teams were dissolved and their players distributed among the remaining NBA squads in a dispersal draft. The Trail Blazers selected Maurice Lucas in the dispersal draft. That summer, they also hired Jack Ramsay as head coach.

The two moves, coupled with the team's stellar play, led Portland to several firsts: winning record (49–33), playoff appearance, and an NBA championship in 1977. Starting on April 5 of that year, the team began a sellout streak of 814 straight games—the longest in American major professional sports history—which did not end until 1995, after the team moved into a larger facility.

The team started the 1977–78 season with a 50–10 mark, and some predicted a dynasty in Portland. However, Bill Walton suffered a foot injury that ended his season and would plague him over the remainder of his career, and the team struggled to an 8–14 finish, going 58–24 overall. In the playoffs, Portland lost to the Seattle SuperSonics in the 1978 conference semifinals. That summer, Walton demanded to be traded to a team of his choice (Clippers, Knicks, Warriors, or 76ers), because he was unhappy with his medical treatment in Portland. Walton was never traded, and he held out the entire 1978–79 season and left the team as a free agent thereafter. The team was further dismantled as Lucas left in 1980.

1980–1983: Transitioning

During the 1980s, the team was a consistent presence in the NBA postseason, failing to qualify for the playoffs only in 1982. However, they never advanced past the conference semifinals during the decade. The Pacific Division of the NBA was dominated by the Los Angeles Lakers throughout the decade, and only the Lakers and the Houston Rockets represented the Western Conference in the NBA Finals. Key players for the Blazers during the early 1980s included Mychal Thompson, Billy Ray Bates, Fat Lever, Darnell Valentine, Wayne Cooper, T. R. Dunn, Jim Paxson, and Calvin Natt.

1983–1995: The Clyde Drexler era

In the 1983 draft, the team selected University of Houston guard–forward Clyde Drexler with the 14th pick; "Clyde the Glide" would become the face of the franchise for over a decade, and the team's second-most decorated player (after Walton). In the next year's draft, the Trail Blazers landed the No. 2 pick in the NBA draft. After the Houston Rockets selected Drexler's college teammate Hakeem Olajuwon at No. 1, the Trail Blazers selected Kentucky center Sam Bowie. Drafting third, the Chicago Bulls selected Michael Jordan. The selection of the injury-plagued Bowie over Jordan has been criticized as one of the worst draft picks in the history of American professional sports. That summer, the Blazers also made a controversial trade, sending Lever, Cooper, and Natt to the Denver Nuggets for high-scoring forward Kiki Vandeweghe. In the 1985 draft, the Blazers selected point guard Terry Porter with the last pick of the first round. Porter would go on to become one of the top point guards in the league, and the Blazers' all-time leader in assists.

However, the Blazers continued to struggle in the postseason, and in 1986, Ramsay was fired and replaced with Mike Schuler. Despite this, they were the only team to beat the Boston Celtics on the road that season. That following off-season, the team drafted two players from behind the Iron Curtain, Arvydas Sabonis and Dražen Petrović, and sent Thompson to the San Antonio Spurs for former Oregon State University star Steve Johnson. Johnson was a high-scoring forward-center who the team intended to pair with Bowie on the frontline. It was not to be, as Bowie broke his leg five games into the 1986–87 season, missing the next two and a half seasons. During Schuler's brief tenure, the Blazers failed to advance out of the first round of the NBA playoffs.

In 1988, Microsoft co-founder Paul Allen purchased the Blazers for $70 million. At the time of the purchase, Allen, then 35, became the youngest team owner in the Big Four professional sports. His first season as owner was one marked by turmoil, as conflicts erupted over who should start at several positions. Both Vandeweghe and Johnson suffered injuries; they were replaced in the starting lineup by Jerome Kersey and Kevin Duckworth. Several players, most notably Drexler, were accused of undermining Schuler. The team went 25–22 to open the 1988–89 season, and Schuler was fired. He was replaced on an interim basis with assistant coach Rick Adelman, and Vandeweghe was traded to the New York Knicks. Under Adelman, the team went 14–21 to finish the season, and barely qualified for the playoffs. That off-season, the team traded Sam Bowie (who had returned to the team to end the season) to the New Jersey Nets for forward Buck Williams, and Adelman was given the coaching job on a non-interim basis.

1995–2006: Rebuilding and troubles

Several players left in free agency, including Terry Porter (1995), Buck Williams (1996), and Clifford Robinson (1997). Meanwhile, Trail Blazer management decided to leave Jerome Kersey unprotected in the 1995 expansion draft.

In an effort to quickly rebuild the team's roster, they acquired several players who were highly talented but had negative reputations for off-court troubles. Isaiah Rider was traded to the team by the Minnesota Timberwolves for a draft pick, and was considered to be a problematic player due to his previous arrests for assault, gambling and marijuana possession. He was arrested for marijuana possession just two days before his expected debut with the Blazers. Rasheed Wallace, who had garnered a reputation as a hot-tempered player since college, was also acquired in a trade with the Washington Bullets. Point guard Kenny Anderson was signed as a free agent, and subsequently traded to the Toronto Raptors for Damon Stoudamire in February 1998; the Raptors traded Anderson to the Boston Celtics five days later, because he did not want to play in Canada for the 3 year old franchise. The team found success and eventually returned to the Western Conference finals in 1999 under head coach Mike Dunleavy. They beat the Phoenix Suns in the first round, sweeping them 3–0, marking the first time the Blazers had advanced past the first round since 1992. In the semi-finals, they defeated the two-time defending Western Conference champions Utah Jazz with a 4–2 series win. In the Western Conference Finals, they faced the San Antonio Spurs, led by Tim Duncan, and were subsequently defeated in a 4–0 sweep.

After the failed championship run, Whitsitt sent Rider, who was the leading scorer that season with 13.9 points per game, and guard Jim Jackson to the Atlanta Hawks for guard Steve Smith. In one of their biggest acquisitions yet, the team added six-time champion and seven-time All-Star Scottie Pippen from the Houston Rockets. In the 1999–2000 season, the team advanced to the Western Conference finals, where they beat the Minnesota Timberwolves 3–1 in the opening round and the Utah Jazz 4–1 in the semifinals. They advanced to the conference finals where they faced a Los Angeles Lakers team led by Shaquille O'Neal and Kobe Bryant. In that series, the Trail Blazers lost 3 of the first 4 games but came back to win games 5 and 6, forcing a game 7. The Blazers had a 15-point lead at the start of the fourth quarter, but eventually lost their lead when the Lakers had a 25–4 run. The Trail Blazers lost game 7, 89–84 and the Lakers won the championship.

2006–2012: With Roy, Oden and Aldridge

In the 2006 NBA draft, the Blazers traded Viktor Khryapa and the draft rights for Tyrus Thomas to acquire LaMarcus Aldridge. They also traded for the sixth pick, which became Brandon Roy. In the spring of 2007, Steve Patterson resigned as team president, and Paul Allen repurchased the Rose Garden. On the court, the team finished with a 32–50 record, an 11-game improvement, and Roy was named the 2006–07 Rookie of the Year. That summer, Kevin Pritchard was promoted to general manager, and former Nike executive Larry Miller was hired as team president. The Blazers won the 2007 NBA draft lottery and selected Ohio State center Greg Oden with the No. 1 pick. Some speculated they might choose Kevin Durant instead; Durant was picked at No. 2 by the Seattle SuperSonics. Oden suffered a pre-season knee injury requiring microfracture surgery and missed the entire 2007–08 season. Oden's injury woes and Durant's success drew comparisons to the Blazers' selection of Sam Bowie over Michael Jordan in 1984.

Despite this, the Trail Blazers had a 13-game winning streak starting in early December, resulting in an NBA-best 13–2 record for the month. Nate McMillan won NBA Coach of the Month, and Roy earned NBA Western Conference Player of the Week honors in back-to-back weeks—the first Blazer to do so since Clyde Drexler in 1990–91. Roy was selected to the 2008 NBA All-Star Game, the first Blazer All-Star since Rasheed Wallace in 2001. The Blazers finished the season 41–41, their best record since 2003–04. Following the season, they became the only NBA team in the Pacific Northwest after the Seattle SuperSonics moved to Oklahoma City.

During the 2008–09 season, Greg Oden finally debuted, playing in 61 games. Portland also added international talent with Spanish swingman Rudy Fernández and French-native Nicolas Batum, who emerged as a skilled defensive forward. Roy made his second straight All-Star Game appearance, and Fernández competed in the Sprite Slam Dunk Contest during All-Star Weekend. Roy had a career-high 52 points against the Phoenix Suns and hit game-winning shots against the Houston Rockets and New York Knicks. The Blazers clinched their first playoff berth since 2003 with a 54–28 record, their best since 2002–03, but lost in the first round to the Houston Rockets in six games.

In the 2009 off-season, the Blazers traded the No. 24 pick to Dallas for the No. 22 pick and selected Víctor Claver. They also picked Villanova forward Dante Cunningham, Jon Brockman, and guard Patrick Mills. Brockman was traded to the Kings for No. 31 pick Jeff Pendergraph. Free agent Channing Frye signed with Phoenix, and Sergio Rodríguez was traded to the Kings. The Blazers attempted to sign free agents Hedo Türkoğlu and Paul Millsap, but Türkoğlu signed with Toronto, and Utah matched the offer for Millsap. On July 24, the Blazers signed point guard Andre Miller.

2012–2023: The Damian Lillard era

On June 28, 2012, the Blazers selected Weber State guard Damian Lillard and University of Illinois center Meyers Leonard with the 6th and 11th picks overall, respectively. They also selected University of Memphis guard Will Barton with the 40th pick overall, and traded the rights of the 41st overall pick, University of Kansas guard Tyshawn Taylor, to the Brooklyn Nets for cash considerations.

Headed by their new general manager Olshey, the Trail Blazers front office further made a few changes during July 2012. The Blazers signed their 30th pick from the 2006 draft, Joel Freeland, and their 22nd pick from the 2009 draft, Víctor Claver, as well as re-signing Hickson and Nicolas Batum. They also signed veteran point guard Ronnie Price to back up Lillard, who was selected as co-MVP of the 2012 Las Vegas Summer League. Dallas Mavericks assistant coach Terry Stotts was hired as head coach on August 7, 2012.

Under the reins of Lillard, the Blazers played well into January 2013, posting a 20–15 record. On January 11, 2013, at home against the Miami Heat, Wesley Matthews made two consecutive three-pointers late in the fourth quarter to help the Blazers secure a 92–90 victory. However, despite the Blazers remaining among the playoff contenders for most of the season, injuries to starters Batum, LaMarcus Aldridge, and Matthews, as well as a losing streak of 13 games – the longest in the franchise's history – led to the 11th position in the West, with a 33–49 record. Averaging 19.0 points, 6.5 assists, and 3.1 rebounds, Lillard was unanimously named Rookie of the Year, joining Ralph Sampson, David Robinson, and Blake Griffin as the only unanimous selections in NBA history.

Going into the 2013 NBA draft, the Trail Blazers held four picks: the 10th pick in the first round and three second-round picks. The Blazers selected guard CJ McCollum out of Lehigh University with their 10th pick, and also selected center Jeff Withey from Kansas, power forward Grant Jerrett from Arizona, and Montenegrin big man Marko Todorović. In addition, Cal guard Allen Crabbe was acquired from the Cleveland Cavaliers in exchange for two second-round picks, in the 2015 and 2016 drafts.

The Blazers finished the 2014 season with 21 more wins than the previous season, which amounted for the largest single-season improvement in franchise history. This included a period in November when they won 11 straight games, and 13–2 in the month overall, for which coach Terry Stotts took home Coach of the Month honors. On December 12, 2013, Aldridge scored 31 points and pulled down 25 rebounds in a home game against the Rockets, the first time a Trail Blazers' player recorded a 30-point, 25-rebound game. On December 14, 2013, the Blazers made a franchise-record 21 three-pointers against the Philadelphia 76ers. They tied the new record 19 days later against the Charlotte Bobcats, becoming the first NBA team to make 20 or more three-pointers in a game more than once in a season. Lillard was voted in as a reserve to his first All-Star game, joining Aldridge to represent Portland at the game. Portland finished 54–28, securing the fifth seed in the playoffs against the Rockets. The team also shot 81.5% at the free throw line, made 770 three-pointers, and started four players for all 82 regular season games, all franchise records.

2023–2024: Rebuilding

On September 27, 2023, the Blazers acquired All-Star guard Jrue Holiday, Deandre Ayton, and Toumani Camara as part of a trade that sent Lillard to the Milwaukee Bucks and Grayson Allen, Jusuf Nurkić, Nassir Little, and Keon Johnson to the Phoenix Suns. Additionally, the Blazers acquired a 2029 first-round draft pick, with the option to swap with the Bucks for the 2028 and 2030 first-round picks. Four days later, Holiday was traded to the Boston Celtics in exchange for Robert Williams III, Malcolm Brogdon, and two future first-round draft picks. Jerami Grant was re-signed to a five-year, $160 million contract. The Blazers had a poor year, missing the playoffs with a 21–61 record.

2024–present: The Deni Avdija era & The return of Damian Lillard

With the seventh selection of the 2024 NBA draft, the Blazers selected Donovan Clingan, a center from UConn. The same day, they acquired Deni Avdija from the Washington Wizards in exchange for Brogdon, the 14th overall pick Bub Carrington, a 2029 first-round pick, and 2028 and 2030 second-round picks.

On July 19, 2025, Damian Lillard returned to the Trail Blazers after being waived by the Milwaukee Bucks, but was expected to miss the season while recuperating from a torn Achilles tendon. On October 23, 2025, the Federal Bureau of Investigation (FBI) announced that head coach Chauncey Billups was arrested as part of two separate illegal gambling-related cases. The NBA announced that it placed Billups on "immediate leave", while assistant coach Tiago Splitter was named interim head coach.

On August 23, 2025, Carolina Hurricanes owner Thomas Dundon purchased the Blazers for approximately $4.2 billion from the estate of Paul Allen. On March 30, 2026, the NBA Board of Governors approved the sale for $4.25 billion. On June 24, 2026, the team hired Minnesota Timberwolves assistant coach Micah Nori as the next head coach to replace Splitter.

On June 29, 2026, the Trail Blazers acquired guard Ja Morant from the Memphis Grizzlies in exchange for Jerami Grant and Kris Murray.

Season-by-season record

List of the last five seasons completed by the Trail Blazers. For the full season-by-season history, see List of Portland Trail Blazers seasons.

Note: GP = Games played, W = Wins, L = Losses, W–L% = Winning percentage

Personnel

Retained draft rights

The Trail Blazers hold the draft rights to the following unsigned draft picks who have been playing outside the NBA. A drafted player, either an international draftee or a college draftee who is not signed by the team that drafted him, is allowed to sign with any non-NBA teams. In this case, the team retains the player's draft rights in the NBA until one year after the player's contract with the non-NBA team ends. This list includes draft rights that were acquired from trades with other teams.

Retired numbers

Notes:

1 As team owner and founder, the number is still available to players.

2 Ramsay did not play for the team; the number represents the 1977 NBA Championship he won while coaching the Blazers.

The NBA retired Bill Russell's No. 6 for all its member teams on August 11, 2022.

Basketball Hall of Famers

Notes:

1 In total, Wilkens was inducted into the Hall of Fame three times: as player, as coach and as a member of the 1992 Olympic team.

2 Inducted posthumously.

3 In total, Drexler was inducted into the Hall of Fame twice: as player and as a member of the 1992 Olympic team.

4 In total, Pippen was inducted into the Hall of Fame twice: as player and as a member of the 1992 Olympic team.

5 Also played for the team (1970–1973).

6 In total, Anthony was inducted into the Hall of Fame twice: as player and as a member of the 2008 Olympic team.

Notes:

1 Inducted posthumously.

NBA draft

The Trail Blazers have had the No. 1 pick in the NBA draft four times in their history; each time selecting a center. In 1972 the choice was LaRue Martin, Bill Walton was picked in 1974, Mychal Thompson in 1978, and Greg Oden was taken in 2007. Several Blazers' picks have been criticized by NBA commentators as particularly unfortunate:

The selection of Martin over Bob McAdoo.

The selection of center Sam Bowie with the No. 2 pick in the 1984 NBA draft over Michael Jordan (who was then picked next by the Chicago Bulls); other notable players taken later in that draft include future Hall-of-Famers Charles Barkley and John Stockton.

The selection of Greg Oden over Kevin Durant in 2007.

Other notable draft picks include player-coach Geoff Petrie, Sidney Wicks, Larry Steele, Lionel Hollins and Jim Paxson in the 1970s and Clyde Drexler, Jerome Kersey, Terry Porter and Arvydas Sabonis in the 1980s.

In the 1990s, the Blazers selected Jermaine O'Neal and in the modern millennium drafted Zach Randolph and, in 2006, acquired Brandon Roy and LaMarcus Aldridge in a draft day that included six trades involving the Trail Blazers.

Team branding

The team's colors are red, black, and white. The team's "pinwheel" logo, originally designed by the cousin of founder Harry Glickman, is a graphic interpretation of two five-on-five basketball teams lined up against each other. One side of the pinwheel is red; the other side is black or white. The logo has gone from a vertical alignment to a slanted one starting in the 1991 season, creating a straight edge along the top

The Blazers' initial uniforms were white at home and red on the road. The 1970–1975 design featured a swooping tail accenting the last letter ('blazers' on the home uniforms; 'Portland' on the road uniforms). The 1975–1977 uniforms featured the team name written vertically on the right side; this uniform was used in their 1977 championship season.

Following their championship victory, the Blazers unveiled a new look featuring a red, black and/or white sash that runs diagonally down the uniform. The team also switched their road uniforms to black, which they wore from 1977 to 1979, and again from 1985 to 1991. In the interim, a red uniform was used in lieu of the black uniforms from 1979 to 1985. These uniforms contained the lowercase 'blazers' in front. Following a redesign in the 1991–92 season, the Blazers updated their look to feature uppercase letters. Initially, the white uniform featured black letters with red drop shadows, but the color scheme was reversed mid-season. The black uniform letters were changed to white with red drop shadows. A 2002–03 rebrand saw the team add silver accents, update the white uniform letters back to black, and introduce a red alternate uniform, while a slight change in the 2005–06 season saw the Blazers return to the city name on their road uniforms.

The 2009–10 season saw the Blazers unveil a fourth alternate uniform, a design that features the team's 'Rip City' nickname and a more subtle version of the sash on the side. This uniform was tweaked to include sleeves in the 2014–15 season. For the 2012–13 season, the Blazers changed their red alternate uniform to include black lettering, a more tapered sash, and the pinwheel logo atop of it.

For the 2017–18 season, the Blazers made some slight revisions to their look upon moving to Nike, changing the alignment of the city and team name from italicized to straight while adding the 'Rip City' nickname on the waistband. They also changed their red alternate uniform to include a black and grey variation of the sash inspired from the team's pinwheel logo and a lack of white elements. In the 2019–20 season, the red "Statement" uniform was updated to feature white letters, white numbers with black trim and a thin white strip above the series of black and grey strips. This was due to visibility concerns surrounding the previous red uniform. Then in the 2022–23 season, in collaboration with Damian Lillard, the Trail Blazers updated their "Statement" uniform, only featuring the iconic "pinwheel" logo in black along with black/red side striping inspired by the aforementioned logo. In the 2025–26 season, both the "Association" and "Icon" uniform eliminated the silver accents and the contrasting neck and armhole striping.

Front office

On April 3, 2026, Thomas Dundon and various investors under the "Rip City Rising" ownership group purchased the Trail Blazers from the estate of Paul Allen. The current general manager is Joe Cronin, who initially took over the position on an interim basis in December 2021 before assuming the full-time role in May 2022.

The team from 1988 until 2018 was owned by Microsoft co-founder Paul Allen, after which ownership of the Trail Blazers was inherited via a series of holding companies which Allen owned. Vulcan Inc. is a private corporation in which currently Allen's sister Jody Allen as head of Paul Allen's estate is the chairman and sole shareholder. A subsidiary of Vulcan, Vulcan Sports and Entertainment (VSE), manages Allen's sports-related properties, including the Trail Blazers, the Seattle Seahawks NFL team, Seattle Sounders FC of MLS, and the Moda Center. In the fall of 2012, Peter McLoughlin was named CEO of Vulcan Sports and Entertainment.

The Trail Blazers as a corporate entity are owned by VSE. Jody Allen as head of estate serves as the team's chairman, and her longtime associate Bert Kolde is vice-chairman. The position of president and chief executive officer is held by Chris McGowan, with Larry Miller having held the job until resigning in July 2012. The post of chief operating officer is vacant; the most recent COO of the team was Mike Golub, who resigned in July 2008 to take a more enhanced role with VSE. Kevin Pritchard served as general manager of the Trail Blazers until he was fired on June 24, 2010. The announcement was issued by the Blazers' head office just an hour before the beginning of the 2010 NBA draft. A month later, the Blazers named Oklahoma City Thunder assistant general manager Rich Cho as their new general manager. Cho was fired less than a year later, and director of college scouting Chad Buchanan served as interim general manager for the entire 2011–12 season. In June 2012, the Trail Blazers hired Neil Olshey as general manager.

Before Allen purchased the team in 1988, the Trail Blazers were owned by a group of investors headed by Larry Weinberg, who is chairman emeritus.

Venues

The Trail Blazers play their home games in the Moda Center, a multipurpose arena which is located in Portland's Rose Quarter, northeast of downtown. The Moda Center, originally named the Rose Garden, opened in 1995 and can seat a total of 19,980 spectators for basketball games; capacity increases to 20,580 with standing room. Like the Trail Blazers, the Moda Center is owned by Paul Allen through subsidiary Vulcan Sports and Entertainment. During a two-year period between 2005 and 2007, the arena was owned by a consortium of creditors who financed its construction after the Oregon Arena Corporation, a now-defunct holding company owned by Allen, filed for bankruptcy in 2004. In August 2013, the arena's name was changed from the Rose Garden to the Moda Center, after the Blazers' front office officials reached a $4 million agreement with Moda Health Corporation. The name change was met with considerable criticism from fans.

Prior to 1995, the Trail Blazers' home venue was the Memorial Coliseum, which today stands adjacent to the Moda Center. This facility, built in 1960, can seat 12,888 spectators for basketball (originally 12,666). It was renamed the Veterans Memorial Coliseum in 2011.

In-game entertainment

The team has a cheerleading-dance squad known as the BlazerDancers. Consisting of 16 members, the BlazerDancers perform dance routines at home games, charity events, and promotional events. A junior dance team composed of 8- to 11-year-old girls also performs at selected home games, as does a hip hop dance troupe. Other regular in-game entertainment acts include a co-educational acrobatic stunt team which performs technically difficult cheers, a break dancing squad known as the Portland TrailBreakers, and a pair of percussion acts.

Fan support and "Blazermania"

The relationship between the team and its fans, commonly known as "Blazermania", has been well-chronicled. The Trail Blazers have long been one of the NBA's top draws, with the exception of two periods in the team's history. The team drew poorly during its first four seasons of existence, failing to average more than 10,000 spectators per game. Attendance increased during the 1974–75 season, when the team drafted Bill Walton.

The phenomenon known as Blazermania started during the 1976–77 season, when the team posted its first winning record, made its first playoff appearance, and captured its only NBA title, defeating the heavily favored Philadelphia 76ers in the NBA Finals; the team has been popular in Portland since that time. That season, the team started a sellout streak which continued until the team moved into the Rose Garden in 1995. The team continued to average over 19,000 spectators per game until the 2003–04 season, when attendance declined after the team continued to suffer image problems due to the "Jail Blazer" reputation it had gained, and was no longer as competitive on the court. After drafting eventual Rookie of the Year and three-time All Star Brandon Roy in 2006, attendance climbed in the 2006–07 season and continued to rebound in the 2007–08 season. The final 27 home games of the 2007–2008 season were consecutive sell-outs, a streak that continued through the entire 2008–2009 season and into the start of the 2011–2012 season.

The team's rallying cry, "Rip City", was coined by broadcaster Bill Schonely during the team's first season and remains an integral part of the team's and fanbase's identity.

In the 2023–24 season, the Blazers began testing "OneCourt Haptic Displays", a haptic device that allows fans with low vision or blindness to be able to "watch" live games. The device was made more accessible the following season. It uses generative audio and haptics to "translate live gameplay into trackable vibrations".

Media

Television

The Trail Blazers' former television play-by-play team was Mike Barrett and Mike Rice, joined by sideline reporter Michael Holton, who succeeded Terry Porter (2010–11) and Rebecca Haarlow (2009–10). The team was also known for its long association with Steve "Snapper" Jones, who played for the team prior to his career as a television analyst; Jones departed the franchise in 2005.

Regional television coverage of Trail Blazers games was limited until the 1980s, with only closed-circuit broadcasts at the Paramount Theatre available by the mid-70s. In the 1980s, the team reached an agreement with KOIN to carry games on television; to protect the team's ticket sales, the package was largely limited to away games. The telecasts also had to be scheduled around CBS network programming that could not be pre-empted, such as 60 Minutes.

In the 1990s, the team split its home games between broadcast television (with KGW serving as flagship station by 2000) and a pay-per-view service known as BlazerVision; the team did not disclose how many viewers subscribed to the service, while Portland Business Journal writer Andy Giegerich criticized the service when it was assigned early-round playoff games in the 1999–2000 season (thus resulting in blackouts of TNT's national coverage), and anecdotally noted that the Trail Blazers lost more often in games that were on BlazerVision or otherwise untelevised. The pay per view component was removed for the 2000–01 season, with the Trail Blazers providing the games to cable providers at no extra cost to the customers.

In the 2001–02 season, the team established its own regional sports network, Action Sports Cable Network (ASCN), which would carry the majority of Trail Blazers telecasts. AT&T Broadband refused to add the new channel due to the carriage fees it charged, which prevented it from reaching a wide audience. After having to resort to providing closed circuit feeds directly to bars, and sublicensing a package of games to the local PAX TV station, ASCN folded after one season. The team reached agreements with FSN Northwest (now Root Sports Northwest) and KGW to carry its regional broadcasts. It was alleged that the 2005 departure of Steve Jones from the commentary team was due in part to team displeasure with Jones' sometimes frank analysis of the team's on-court performance and off-court decisions.

In the 2007–08 season, the team moved to Comcast SportsNet Northwest (now NBC Sports Northwest); all but six regular season games were carried on CSN Northwest or the Blazers Television Network (a syndication package within the team's television market, whose flagship was KGW); 34 games were produced and broadcast in high-definition. The team's television contract with CSN Northwest was criticized due to the channel's lack of carriage on satellite television providers DirecTV and Dish Network, both of which compete with Comcast's cable television operations.

Radio

All Trail Blazers' games are broadcast over the radio, with broadcasting carried on the Trail Blazers radio network, which consists of 25 stations located in the Pacific Northwest. The flagship station of the Blazers' radio network is 620 KPOJ in Portland. The radio broadcasting team consists of play-by-play announcer Travis Demers and studio host Jay Allen. All games are preceded by a pre-game analysis show, Blazers Courtside, and followed by a post-game show known as The 5th Quarter. Bob Akamian served as studio host until halfway through the 2010–2011 season, when the team hired away Adam Bjaranson from their over-the-air TV partner, KGW, and former Trail Blazers' player Michael Holton is the studio analyst. The original radio announcer for the team was Bill Schonely, who served as the team's radio play-by-play announcer from 1970 until 1992 and from 1994 until his retirement (he did Trail Blazers TV games with Jones from 1992 to 1994) in 1998—calling 2,522 Blazers games—and remained with the team as a community ambassador. Brian Wheeler then did play-by-play from 1998 to 2019.

Press relations

Several local news outlets provide in-depth coverage of the Trail Blazers. Chief among them is The Oregonian, the largest paper in the state of Oregon. Other newspapers providing detailed coverage of the team (including the assignment of beat writers to cover the team) include the Portland Tribune, a weekly Portland paper, and the Vancouver, Washington Columbian. Notable local journalists to cover the team include John Canzano of the Oregonian, Jason Quick of The Athletic, and Dwight Jaynes of the Portland Tribune. Online coverage of the Oregonian is provided through OregonLive.com, a website collaboration between the paper and Advance Internet. In addition to making Oregonian content available, oregonlive.com hosts several blogs covering the team written by Oregonian journalists, as well as an additional blog, "Blazers Blog", written by Sean Meagher.

Relations between the team and The Oregonian have often been tense; the paper is editorially independent of the team and is often critical. During the Steve Patterson era, relations between the two institutions became increasingly hostile; several NBA executives told ESPN's Chris Sheridan that the situation was the "most dysfunctional media-team relationship" that they could recall. For instance during a portion of a pre-2006 NBA draft workout, which was closed to the media, an Oregonian reporter looked through a curtain separating the press from the workout and wrote about this on his blog. Outraged, the team closed subsequent practices to the press altogether, leading John Canzano of the paper to respond with outrage on his blog. In November 2006, the Oregonian commissioned an outside editor to investigate the deteriorating relationship, a move the rival Willamette Week called "unusual". In the report, both sides were criticized somewhat, but did not make any revelations which were unexpected.

Additional coverage is offered by various blogs, including Blazers Edge (part of SB Nation) and the Portland Roundball Society (part of ESPN's TrueHoop Network).