Nuts

Nuts was a British lads' mag published weekly in the United Kingdom on Tuesdays. Nuts marketing campaign at its launch in 2004 used the slogan "When you really need something funny". Sector profile Nuts main rival magazine was Zoo, another weekly, which was aimed at much the same demographic, 18–30-year-old men, and had similar content. Nuts always outsold Zoo, with the sales figures for the later half of 2013 showing a gap of nearly 25,000 copies per week. Magazines in competition with Nuts included Zip and men's monthly publications such as FHM and Loaded. Decline and closure The circulation of the magazine declined from 2007 onwards. The average number of copies sold in the second half of 2013 was 53,342, whereas the magazine had sales of 306,802 at its peak in 2005.