Naked Attraction is a British television dating game show produced by Studio Lambert and broadcast on Channel 4. Hosted by Anna Richardson, the show ran from 25 July 2016 until 27 March 2024, airing for seven series. The series' premise involved a clothed single person presented with a gallery of six nude potential partners, who were hidden behind differently coloured booths that concurrently revealed themselves from the bottom up.
Two special series entitled Best Naughty Bits aired from 18 May to 15 June 2021, and from 6-20 April 2022, whilst a special entitled All Out & Proud aired on 23 June 2022. During its run, Naked Attraction was the subject of numerous complaints to Ofcom for its full-frontal nudity, but Ofcom declined to perform an investigation due to the lack of sexual activity and the series' late night timeslot.
Richardson confirmed in March 2025 that there were no plans for any future series of Naked Attraction.
Contents
Premise
A clothed person is faced with six naked people who are initially hidden in booths. Their bodies and faces are gradually revealed through successive rounds, from the feet up. At each round, the chooser eliminates one naked person until only two are left, when the chooser also takes off their clothes to make the final choice. The chooser then decides which person they wish to go out with, and the two (or, occasionally, three) then go for a fully clothed date.
Production
One contestant reported that each episode could take up to twelve hours to film, although the contestant choosing a date only had to disrobe for fifteen minutes. The resultant date took place at 9 a.m. the next day. The picker had to have someone with them at all times to make sure they did not accidentally bump into one of the contestants, and if one of the contestants needed a toilet break, they had to be escorted out by a member of staff so the picker did not see them leave their coloured booth.
Contestants did not receive payment for participating, but standby contestants were given £75 for being in the room.
Controversy
Numerous complaints about the programme were made by viewers to the broadcasting watchdog Ofcom due to the full-frontal nudity that is featured in the programme. Ofcom chose not to investigate as there was nothing that breached their rules: the show was purely a dating show and did not contain any sexual activity, and was shown after the watershed. This show caused controversy when it premiered in the United States on HBO Max in September 2023, due to the Parents Television and Media Council deeming the show “pornographic... a new low” and demanding that it be removed from the service.
Transmissions
International versions
The TV format was exported to Germany, Denmark, Italy, Finland, Norway, Poland, Spain, Sweden, the Czech Republic, Slovakia, and Belgium, which have made their own versions of the show. In September 2021, there were plans for a similar show in Russia, but it never reached production. The Netherlands had a similar show, called Undress for love, which had changes in format, but the premise was similar. It ran for six episodes in 2018.
