Ms. Incognito (Korean: 착한 여자 부세미) is a 2025 South Korean crime romantic drama television series directed by Park Yoo-young and written by Hyun Kyu-ri. Produced under Kross Pictures and Trii Studio, it stars Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young and Seo Hyun-woo. It aired on ENA from September 29, to November 4, 2025, every Monday and Tuesday at 22:00 (KST).
Contents
Synopsis
A poor female bodyguard, dreaming of having a room of her own, enters into a contract marriage with a terminally ill chaebol chairman. For three months, she must change her identity and survive while evading those scheming to seize her vast inheritance.
Cast
Main
Jeon Yeo-been as Kim Young-ran / Bu Se-mi
A bodyguard who marries the Ga Seung-ho to protect his fortune and uses a new name to move to a safer place
Jinyoung as Jeon Dong-min
A single father and strawberry farm owner who begins to doubt Young-ran's identity
Jang Yoon-ju as Ga Seon-yeong
Ga Seung-ho's stepdaughter who does everything to benefit herself, she is behind his daughter's death
Joo Hyun-young as Baek Hye-ji
Seo Hyun-woo as Lee Don
Ga Seung-ho's personal lawyers and his assistants
Supporting
Lee Chang-min as Ga Seon-woo
Seo Jae-hye as Lee Mi-seon
Kim Jae-hwa as Butler Choi
Lee Jin-hee as shin Jeong-hwa
Special appearances
Moon Sung-keun as Ga Seong-ho.
The chairman of a wealthy business group who begs Young-ran to marry him to protect his fortune
Production
Development
The series was officially commissioned by KT Studio Genie, with Park Yoo-young serving as director and the script is penned by Hyun Kyu-ri, while Kross Pictures and Trii Studio managed the production.
Casting
From October 2024 to March 2025, South Korean news outlets reported that Jeon Yeo-been, Jinyoung, Jang Yoon-ju, Joo Hyun-young and Seo Hyun-woo were offered roles in the series and were positively reviewing them.
Filming
Principal photography of the series took place in 2025.
Release
The first images from the first script reading were released on August 26, 2025. The series premiered on ENA on September 29, 2025, airing every Monday and Tuesday at 22:00 (KST).
