About moment of truth

Moment of truth (MOT) in marketing, is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service. In 2005, A. G. Lafley, Chairman, President & CEO of Procter & Gamble coined two "Moments of Truth". A third was introduced later.

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Facts from Wikidata (CC0).

Not who you're looking for? Others named moment of truth: Gang Starr album · television series · album by Suzy Bogguss · album by Gerald Wilson

moment of truth across IJR

Ask Genius by OpenServe about moment of truth Create in Studio Build a game Watch videos