Other art projects
With artist Harrell Fletcher, July founded the online art project Learning to Love You More (2002–2009). The project's website offered assignments to artists whose submissions became part of "an ever-changing series of exhibitions, screenings and radio broadcasts presented all over the world." Over 8,000 people participated in the project. In addition to its internet presentations, Learning to Love You More also compiled exhibitions for the Whitney Museum, the Seattle Art Museum, and other hosts. A book version of the project's online art was released in 2007. Starting on May 1, 2009 the project's website stopped accepting assignment submissions. In 2010, the San Francisco Museum of Modern Art acquired the website, to preserve it as an archive of the project online.
July constructed a sculptural exhibition, Eleven Heavy Things, for the 2009 Venice Biennale. Its assortment of cartoonish shapes, made sturdy with fiberglass and steel, were designed for playful interaction by visitors. The exhibition was also shown in New York City at Union Square Park and in Los Angeles at the MOCA Pacific Design Center.
In 2013, she organized We Think Alone, an art project involving the private emails of public figures. Unredacted except for the recipients' names, the emails were freely donated by a disparate group of notable persons including author Sheila Heti, theoretical physicist Lee Smolin, basketball player Kareem Abdul-Jabbar, and actress Kirsten Dunst. July grouped selected emails by topic, and sent a new set to the project's subscribers every week for 20 weeks. One reviewer described the emails as "simultaneously mundane and eerily revealing; they shed light on how people in the public eye craft their private identities... [they] also underscore, in some way, the way all of us present ourselves over email: excessively formal or passive-aggressive, lovey-dovey, flakey, overly excited."
In 2014, July created Somebody, an iOS app which allows users to compose a message to be delivered to someone else in-person, or to deliver someone else's message in-person. When a user sends their friend a message through Somebody, it goes not to the friend but to the Somebody user nearest to the friend. This person (likely a stranger) delivers the message verbally, acting as a stand-in. The project was funded by Miu Miu. The app closed on October 31, 2015.
In 2019, July created an Instagram series starring herself and Margaret Qualley. The series depicted July and Qualley mediating a strained relationship over FaceTime videos and text conversations. It also included appearances by Jaden Smith, the suggestion of a "Hazion Circle" ritual, and Sharon Van Etten writing a song for them.
In 2022, July collaborated with Mack Books to create Services, a limited edition book sculpture composed of photographs and texts between July and Richie Jay Benedicto, a trans woman living in the Philippines who offered services to increase the readership of self-published authors. The first six months of July and Benedicto's correspondence, which coincided with the first six months of COVID-19 lockdowns in the United States, were published in the book. Only 25 copies were made available for sale.
For its fall 2024 campaign, Prada worked with July on "Now That We're Here", a photo series featuring Hunter Schafer, Letitia Wright, Damson Idris, Harris Dickinson, Ma Yili, and others encouraging people to call into a hotline where they could interact with pre-recorded scripts recorded by July.
