Milky Way is an American brand of malt-flavored milk chocolate-covered confectionery snacks manufactured and marketed by Mars Inc. since 1923. Created by Frank Mars, it was his first chocolate bar product. There are two varieties of Milky Way: the original American bar made of nougat and caramel, which has been marketed as the Mars bar outside the United States; and the global Milky Way bar which has no caramel, and is marketed as 3 Musketeers in the U.S. and Canada.
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U.S. version
The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. It was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste derived from a then-popular malted milk drink (milkshake) of the day, not after the astronomical galaxy.
On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally, with sales totalling $800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.