LUNA Bar

LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women. Over time, the brand has expanded to encompass a range of drinks, protein bars, and the philanthropic initiative known as LUNAFEST, a women's film festival. History LUNA Bars were developed in 1999 by a female employee of Clif Bar & Company. These bars were designed to contain under 200 calories, with a focus on appealing to a female audience. On June 20, 2022, Mondelēz International, Inc. announced an agreement to acquire Clif Bar & Company for $2.9 billion. Community Outreach LUNA Bars claims that it contributes 1% of its product sales revenue to various charitable organizations that support environmental, social, and cultural causes. The primary beneficiary is The Breast Cancer Fund.