Lamp

2002 IKEA television and cinema advertisement

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About Lamp

Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community .

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Lamp

2002 IKEA television and cinema advertisement

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what is the difference between uv and led curing lamps

On Watch

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President Trump Departs Kuala Lampur, Malaysia En Route Tokyo, JapanThe White House

In the Arcade

Landgrab: Kate Lampard, Baroness Lampard EditionPaint the map. Hold the line. Take the world. Now starring the Kate Lampard, Baroness Lampard parody.Landgrab: Oshin of Lampron EditionPaint the map. Hold the line. Take the world. Now starring the Oshin of Lampron parody.Landgrab: Lampert of Hungary EditionPaint the map. Hold the line. Take the world. Now starring the Lampert of Hungary parody.

Studio characters

LamponThe late-night sketch version — live in your chat.Jim LampleyAll the charm, none of the schedule.Cornelia LamptonThe American pianist, cornered at a party and loving it.

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About Lamp

Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community .

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