KK Mega Basket

Košarkaški klub Mega Basket, commonly referred to as KK Mega Basket or as Mega MIS due to sponsorship reasons, is a men's professional basketball club based in Belgrade, Serbia. The club is a founding member and shareholder of the Adriatic Basketball Association. In addition to Belgrade, the club also played its home games in Kruševac (2012–13 season), Smederevo (2013–14 season), and Sremska Mitrovica (2014–2019). The club participates in the KLS and the ABA League. History The Avala Ada era (1998–2005) KK Avala Ada was established on 23 December 1998 by a group of basketball enthusiasts, all employed at the Avala Ada packaging factory located in the Viline Vode neighbourhood on the outskirts of Belgrade. Though implemented in late 1998, the idea of launching a full-fledged basketball club within the state-owned factory's legal framework had been present since summer 1995 on the heels of yet another participation of Avala Ada employees in basketball competitions at the Workers' Sporting Games (Radničke sportske igre; state-funded excursionary social, leisure, and team building gatherings featuring semi-formal sporting competitions for employees within various industries). Even prior to 1995, Avala Ada employees had regularly participated at the Workers' Sporting Games, continually placing high against basketball select squads of other factories/companies within the packaging industry in FR Yugoslavia and also earlier in pre-1992 SFR Yugoslavia. Though the idea of launching a more formal and permanent basketball program within the factory had been bandied around since 1995, the immediate catalyst for its late 1998 formation turned out to be the factory basketball team's notable showing at the 1998 Workers' Sporting Games in Divčibare several months earlier during summer 1998. Furthermore, having already secured a steady revenue and regular customer base allowed the company to financially support such a venture outside of its regular business activity. Within months, Košarkaški klub Avala Ada (Avala Ada Basketball Club) was established as a legal entity within the Avala Ada sports society that was formed simultaneously.