Coaching career
Jones began his coaching career at Brandeis University, serving as its head coach from 1967 to 1970. He served as an assistant coach at Harvard University from 1970 to 1971. Jones then reunited with former teammate Bill Sharman as the assistant coach for the 1971–72 NBA champion Los Angeles Lakers. During that season, the team won a record 33 straight games. He became the first-ever head coach of the ABA's San Diego Conquistadors on August 8, 1972.
One week after Jones' only season with the Conquistadors ended with his resignation, he returned to the NBA and agreed with the Baltimore Bullets, who were in the process of relocating to Washington, D.C., to take over for Gene Shue as head coach for the soon-to-be-renamed Capital Bullets on June 18, 1973; the team would add Washington to its name beginning in 1974. During his three years in Washington, the Bullets had a 155–91 win‐loss record and arguably the most talented team in the league. Being swept by the Golden State Warriors in the 1975 NBA Finals and a seven-game loss to the Cleveland Cavaliers in the Eastern Conference semifinals the following year resulted in Jones' contract not being renewed on May 7, 1976. He was replaced by Dick Motta three weeks later on May 28, 1976.
In 1983, Jones took over as head coach of the Boston Celtics, replacing Bill Fitch. Jones guided the Larry Bird-led Celtics to championships in 1984 and 1986. Also in 1986, Jones led the Eastern squad in the 1986 NBA All-Star Game in Dallas at the Reunion Arena, beating the Western squad 139–132. The Celtics won the Atlantic Division in all five of Jones's seasons as head coach and reached the NBA Finals in four of his five years as coach. In a surprise announcement, he retired after the 1987–88 season and was succeeded by assistant coach Jimmy Rodgers. Jones spent one season in the Celtics' front office in 1988–89, then resigned to join the Seattle SuperSonics as an assistant coach and basketball consultant for the 1989–90 season. He served as head coach of the Sonics in 1990–91 and 1991–92.
In 1994, Jones joined the Detroit Pistons as an assistant coach for one season. The Pistons' head coach at that time, Don Chaney, had previously played for Jones with the Celtics. Jones was also considered to once again coach the Celtics during the off-season in 1995. In 1996, Jones returned to the Boston Celtics, this time as an assistant coach for one season.
Jones returned to the professional coaching ranks in 1997, guiding the New England Blizzard of the fledgling women's American Basketball League (1996–1998) through its last 1+1⁄2 seasons of existence. The Blizzard made the playoffs in his second year as head coach, but they were summarily dispatched by the San Jose Lasers.