It Pays to Advertise is a 1931 American pre-Code comedy film, based on the 1914 Broadway play of the same name by Roi Cooper Megrue and Walter Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.
Paramount also produced a French-language version of the film titled Criez-le sur les toits (1932), directed by Karl Anton.
Contents
Plot
Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.
Cast
Norman Foster as Rodney Martin
Carole Lombard as Mary Grayson
Richard 'Skeets' Gallagher as Ambrose Pearle
Eugene Pallette as Cyrus Martin
Lucien Littlefield as Adams
Judith Wood as Countess de Beaurien (credited as Helen Johnson)
Louise Brooks as Thelma Temple
Morgan Wallace as L. R. McChesney
Tom Kennedy as Perkins
Marcia Manners as Miss Burke
Frank Coghlan Jr. as Office Boy (credited as Junior Coghlan)
John Howell as Johnson
John Sinclair as Window Cleaner
Mischa Auer as Man Putting Sign on Car
Reception
The film received positive reviews. Photoplay wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".