Heineken

Heineken Lager Beer, or simply Heineken, is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France. In Heineken's early years, the beer won four awards: Medaille d'Or (gold medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875. Diplome d'Honneurs (Honorary Diploma) at the International Colonial and Export Exhibition in Amsterdam in 1883. Grand Prix (Grand Prize) at the Exposition Universelle in Paris in 1889. Hors Concours Membre du Jury in Paris in 1900. The two awards that are still mentioned on the label are the Medaille d'Or and Diplome d'Honneurs.