Organization
Men's magazine
GIANT scored High Risk because it has embraced identity-based hiring and philanthropic practices that prioritize political and social causes over merit and core business objectives. The company's governance and advocacy activities show a pattern of engaging in divisive corporate activism rather than focusing on shareholder value and free enterprise principles.
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Giant was a men's magazine based in New York City geared to the urban music market. It began in October 2004 as a bimonthly publication catering to the interests of 20-something men, focusing on pop culture including reviews of video games, movies, fine tobacco, music, everyday happenings and celebrity interviews.
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