Codex Alimentarius
FAO and the World Health Organization created the Codex Alimentarius Commission in 1961 to develop food standards, guidelines, and texts such as codes of practice under the Joint FAO/WHO Food Standards Programme. The programme's main aims are protecting consumer health, ensuring fair trade, and promoting co-ordination of all food standards work undertaken by intergovernmental and non-governmental organizations.
In 1996, FAO organized the World Food Summit, attended by 112 Heads or Deputy Heads of State and Government. The Summit concluded with the signing of the Rome Declaration, which established the goal of halving the number of people who suffer from hunger by 2015. At the same time, 1,200 civil society organizations (CSOs) from 80 countries participated in an NGO forum. The forum was critical of the growing industrialization of agriculture and called upon governments – and FAO – to do more to protect the 'Right to Food' for the poor.
In 1997, FAO launched TeleFood, a campaign of concerts, sporting events, and other activities to harness the power of media, celebrities, and concerned citizens to help fight hunger. Since its start, the campaign has generated close to US$28 million, €15 million in donations. Money raised through TeleFood pays for small, sustainable projects that help small-scale farmers produce more food for their families and communities.
The projects provide tangible resources, such as fishing equipment, seeds, and agricultural implements. They vary enormously, from helping families raise pigs in Venezuela through creating school gardens in Cape Verde and Mauritania or providing school lunches in Uganda and teaching children to grow food to raising fish in a leper community in India.
The FAO Goodwill Ambassadors Programme was initiated in 1999. It was created to increase public awareness and disseminate information about issues related to food security and hunger in the world.
In 2004 the Right to Food Guidelines were adopted which offer guidance to states on how to implement their obligations on the right to food.
In December 2007, FAO launched its Initiative on soaring food prices to help small producers raise their output and earn more. Under the initiative, FAO contributed to the work of the UN High-Level Task Force on the Global Food Crisis, which produced the Comprehensive Framework for Action. FAO has carried out projects in over 25 countries and inter-agency missions in nearly 60, scaled up its monitoring through the Global Information and Early Warning System on Food and Agriculture, provided policy advice to governments while supporting their efforts to increase food production, and advocated for more investment in agriculture as well as provided funding to distribute and multiply quality seeds in Haiti, which has significantly increased food production, thereby providing cheaper food.
In May 2009, FAO and the European Union signed an initial aid package worth €125 million to support small farmers in countries hit hard by rising food prices. The aid package falls under the EU's €1 billion Food Facility, set up with the UN Secretary-General's High-Level Task Force on the Global Food Crisis and FAO to focus on programmes that will have a quick but lasting impact on food security. FAO is receiving around €200 million for work in 25 countries, of which €15.4 million goes to Zimbabwe.
The Special Programme for Food Security is FAO's flagship initiative for reaching the goal of halving the number of hungry in the world by 2015 (currently estimated at close to 1 billion people) as part of its commitment to the Millennium Development Goals. Through projects in over 100 countries worldwide, the programme promotes effective, tangible solutions to eliminating hunger, undernourishment, and poverty. Currently, 102 countries are engaged in the programme, and of these, approximately 30 have begun shifting from pilot to national programmes. To maximize the impact of its work, FAO strongly promotes national ownership and local empowerment in the countries in which it operates.
The 1billionhungry project became the EndingHunger campaign in April 2011. Spearheaded by FAO in partnership with other UN agencies and private nonprofit groups, the EndingHunger movement pushes the boundaries of conventional public advocacy. It builds on the success in 2010 of The 1billonhungry project and the subsequent chain of public events that led to the collection of over three million signatures on a global petition to end hunger (www.EndingHunger.org). The petition was originally presented to representatives of world governments at a ceremony in Rome on 30 November 2010.
The web and partnerships are two pivotal and dynamic aspects of EndingHunger. The campaign relies on the assistance of organizations and institutions that can facilitate the project's diffusion, by placing banners on their own websites or organizing events aimed to raise awareness of the project. In its 2011 season, the campaign expanded its multimedia content, pursued mutual visibility arrangements with partner organizations, and sharpened its focus on 14- to 25-year-olds, who were encouraged to understand their potential as a social movement to push for the end of hunger.
Moreover, the EndingHunger project is a viral communication campaign, renewing and expanding its efforts to build the movement through Facebook, Twitter and other social networks. Those who sign the petition can spread the link of the EndingHunger website to their friends, via social media or mail, in order to gain awareness and signatures for the petition. The next interim objective is to grow the EndingHunger movement's Facebook community to 1 million members. As with the petition, the more people who get involved, the more powerful the message to governments: "We are no longer willing to accept the fact that hundreds of millions live in chronic hunger." Groups and individuals can also decide on their own to organize an event about the project, simply by gathering friends, whistles, T-shirts and banners (whistles and T-shirts can be ordered, and petition sign sheets downloaded, on the endinghunger.org website) and thereby alert people about chronic hunger by using the yellow whistle.
The original 1billionhungry campaign borrowed as its slogan the line "I'm as mad as hell, and I'm not going to take this anymore!", used by Peter Finch in the 1976 film, Network. Meanwhile, the yellow whistle has been the campaign symbol from the start, from 1billionhungry to Ending Hunger. (The creative concept was provided by the McCann Erickson Italy Communication Agency.) It symbolizes the fact that we are "blowing the whistle" on the silent disaster of hunger. It is both a symbol and – at many live events taking place around the world – a physical means of expressing frustration and making some noise about the hunger situation.
Both The 1billionhungry and the EndingHunger campaigns have continued to attract UN Goodwill Ambassadors from the worlds of music and cinema, literature, sport, activism and government. Some of the well known individuals who have become involved include former Brazilian President Luiz Inácio Lula da Silva, former presidents of Chile Ricardo Lagos and Michelle Bachelet, actress Susan Sarandon, actors Jeremy Irons and Raul Bova, singers Céline Dion and Anggun, authors Isabelle Allende and Andrea Camilleri, musician Chucho Valdés and Olympic track-and-field legend Carl Lewis.