Career
Adams began working regularly on television with Kovacs and talk show pioneer Jack Paar. After a courtship that included mariachi bands and an unexpected diamond engagement ring, Adams and Kovacs eloped; they were married on September 12, 1954, in Mexico City. Adams was initially uncertain about marrying Kovacs. She went on a six-week European cruise, hoping to come to a decision. After three days away and many long-distance phone calls, Adams returned home with an answer: yes. It was Kovacs's second marriage and lasted until his death in a car accident on January 13, 1962.
Adams and Kovacs received Emmy nominations for best performances in a comedy series in 1957. In 1960, she and Kovacs played themselves in The Lucy–Desi Comedy Hour final television special on CBS, during which she performed the send-off song "That's All". Adams made four appearances on What's My Line? (once as "Edith Adams (Mrs. Ernie Kovacs)" while her husband was on the panel; once together with Kovacs; twice alone as Edie Adams).
Adams starred on Broadway in Wonderful Town (1953) opposite Rosalind Russell (winning the Theatre World Award), and as Daisy Mae in Li'l Abner (1956), winning the Tony Award for Best Featured Actress in a Musical. She played the Fairy Godmother in Rodgers and Hammerstein's original Cinderella broadcast in 1957. Adams was to play Daisy Mae in the film version of Li'l Abner but was unable due to the late arrival of her daughter, Mia Susan Kovacs.
After Kovacs's death, his network, ABC, gave Adams a chance with her own show, Here's Edie, which received five Emmy nominations but lasted one season, in 1963. Kovacs was a noted cigar smoker, and Adams did a long-running series of TV commercials for Muriel Cigars. She remained the pitch-lady for Muriel well after Kovacs's death, intoning in a Mae West style and sexy outfit, "Why don't you pick one up and smoke it sometime?" Another commercial for Muriel Cigars, which cost 10 cents, showed Adams singing, "Hey, big spender, spend a little dime with me" (based on the song "Big Spender" from the musical Sweet Charity). Adams's cigar commercials made her one of the top three most-recognizable television celebrities. In subsequent years, Adams made sporadic television appearances, including on Fantasy Island, The Love Boat, McMillan & Wife, Murder, She Wrote and Designing Women.
Adams played supporting roles in several films in the 1960s, including the embittered secretary of two-timing Fred MacMurray in the Oscar-winning film The Apartment (1960). She was the wife of a presidential candidate (played by Cliff Robertson) in The Best Man (1964) and was reunited with Robertson for the comedy The Honey Pot (1967). In 2003, as one of the surviving headliners from the all-star comedy It's a Mad, Mad, Mad, Mad World (1963), she joined actors Marvin Kaplan and Sid Caesar at a 40th anniversary celebration of the film. She was also a successful nightclub headliner.
Shortly after her husband's death, Adams won a "nasty custody battle" with Kovacs's ex-wife over Edie's stepdaughters. His ex-wife had previously kidnapped the girls during a visit years before; because Kovacs was their legal guardian, he and Edie had worked tirelessly to locate his daughters and bring them home.
Another court battle began for Adams in the same year, this time with her mother-in-law, who refused to believe there were more debts than assets in her son's estate. Mary Kovacs accused her daughter-in-law of mismanaging the estate and petitioned for custody of her granddaughters. The dispute lasted for years, with Adams remaining the administrator of her husband's estate and guardian of the three girls. She worked for years to pay her late husband's tax debt to the IRS. The couple's celebrity friends planned a TV special benefit for Edie and her family, but she declined, saying, "I can take care of my own children." She spent the next year working practically non-stop.
