World Championship Wrestling/WCW (1991–2001)
Page made his way to World Championship Wrestling (WCW) in January 1991, becoming the manager of The Fabulous Freebirds (Jimmy Garvin and Michael P.S. Hayes). He made his debut on the February 3, 1991 edition of The Main Event, where Paul E. Dangerously introduced Page to the audience in an interview on the show's wrestling news segment The Danger Zone. Page managed the Freebirds to a shot at the NWA World Tag Team Championship where they defeated Doom (Butch Reed and Ron Simmons) on February 24. Before that match took place, Page unveiled the stable's new road manager, Big Daddy Dink, formerly known as Oliver Humperdink, who interfered in the match. During this match, Page introduced the Diamond Dolls. In April 1991 he added Scott Hall to the stable under the name of Diamond Studd. Page also worked as a color commentator for WCW with Eric Bischoff. With rumors that the WCW wanted to take the Diamond Studd away from Page, he decided to take the advice of Magnum T. A. and begin to wrestle himself. He headed to the WCW Power Plant where Buddy Lee Parker, The Assassin, and Dusty Rhodes trained the 35-year-old rookie. The advice was fruitful, as on the August 31, 1991 episode it was announced by commentators that the Studd and Page had indeed parted ways.
Dallas Page would make his debut as a wrestler on August 22, 1991, at a house show in Jacksonville, FL, losing to Tom Zenk in 90 seconds. As he continued his training, Page became a commentator for WCW programming. He also resumed managing Scott Hall; however, he would not return to the ring until November 25, 1991, when he teamed with The Diamond Studd to defeat Chris Sullivan and Brian Lee on WCW World Championship Wrestling (the future WCW Saturday Night). At the same taping, but in a match that aired on the December 21 WCW Pro, Studd and Page would gain their first significant victory when they defeated PN News and Johnny B. Badd. On the house show circuit, Page and Studd suffered their first defeat when they fell to the WCW Patriots in Baltimore, Maryland on November 27. On the December 21 edition of "World Championship Wrestling", Dallas accomplished his first single victory, defeating Johnny Rich. Later that month he faced former clients Michael Hayes and Jim Garvin in house show matches, losing each encounter.
He made his wrestling pay-per-view debut at the 1991 Starrcade on December 29, teaming with Mike Graham in a losing effort to Jushin Thunder Liger and Bill Kazmaier. In regards to this period, he stated:
"Bischoff gave me the job as I was a good example of work ethic, passion and someone that cares about the business. Since they wouldn't really book me, I went down to the WCW Power Plant every day I wasn't working. That's how you adapt to adversity. Even when I started to make it, I still kept going back. Until I was on the road 260 days a year-plus, I was still going to that Power Plant. For five years I went there, because that's how long it took me to get to the top."
Page opened 1992 with a house show victory over Brad Anderson in Atlanta, Georgia, making his wrestling debut at The Omni. This would be his only victory for some time, as the former manager began to wrestle full-time but quickly found himself relegated to the "jobber" list. Page would make his debut at Clash of the Champions, losing to PN News at Clash of the Champions XVIII. He would also lose matches to Ron Simmons, The Steiner Brothers, Barry Windham & Dustin Rhodes, Van Hammer, The Freebirds, Nikita Koloff and Tom Zenk. On February 29, 1992, he was defeated by Big Josh in the opening dark match at the SuperBrawl II PPV.
In April 1992 he began teaming with Richard Morton (Ricky Morton) following the dissolution of The York Foundation. The duo faced Ron Simmons & The Junkyard Dog, The Steiner Brothers and The Freebirds on the house show circuit but were unsuccessful. On the April 25, 1992 episode of WCW Worldwide it was announced that WCW President Kip Frey had banned Page from any non-wrestling appearances in WCW, and ultimately eliminated his wrestling license. Meanwhile, on April 30, 1992, he garnered his first significant singles victory of his nascent career when he pinned Marcus Alexander Bagwell at a house show in West Palm Beach, Florida.
World Championship Wrestling announced a tournament to crown the NWA World Tag Team Champions on May 2, 1992; Dallas Page proceeded to crash the event and brought bags of letters of support for overturning his ban. Kip Frey relented, and Page had his TV time and wrestling license reinstated. He teamed with Thomas Rich to defeat Firebreaker Chip and Bob Cook in the dark match of WrestleWar '92 on May 17, 1992. On the June 13, 1992 edition of WCW Saturday Night, he faced WCW World Heavyweight Champion Sting in a non-title matchup and was defeated. On June 20, he teamed with Tracy Smothers and Richard Morton in a losing effort to The Junkyard Dog, Tom Zenk, and Big Josh in the dark match of Beach Blast 92.
Page continued to wrestle and gradually brought other wrestlers into his stable, The Diamond Mine, such as Scotty Flamingo (the future Raven) and Vinnie Vegas (Kevin Nash). The relationships between DDP, Flamingo, and Vegas were used in many angles over the following months. Page went in the corner of Scotty Flamingo, at Clash of the Champions XXI on November 18, 1992, when Flamingo fought Johnny B. Badd in a worked boxing match. Flamingo won this bout with a little help from Page who filled Flamingo's glove with water. The following year, after Studd and Flamingo left the stable, Page teamed with Vinnie Vegas as the Vegas Connection. The team was disbanded shortly after its debut when Page tore a rotator cuff in a match against Tex Slazenger and Shanghai Pierce toward the end of 1992 and was later cut from the company by new WCW president Bill Watts, while Nash left WCW for the World Wrestling Federation.
Page, determined to continue improving his character and in-ring skills, sought the help of Jake Roberts who advised him on the psychological aspects of the business. After his injury had healed and following a tour of Germany for World Wrestling Superstars in the summer of 1993, Page was re-hired by World Championship Wrestling. He made his return on the December 19, 1993 edition of The Main Event, losing to Scott D'Amore via countout. He closed the year by defeating "Jungle" Jim Steele at a house show in Kennesaw, GA
Page had returned with his wife Kimberly as the Diamond Doll, and an on-screen bodyguard, Max Muscle. He held open arm wrestling challenges to win Kimberly, but Max always helped him win or arm wrestled for him. He was also involved in an angle where he was said to have amassed $13 million through victories in arm wrestling competitions, then lost it. In summer 1995, he feuded with Dave Sullivan because Sullivan gave Kimberly gifts (and largely because Page was defeated by Sullivan in one of the arm wrestling contests, which earned him a date with Kimberly). At Fall Brawl, Page won his first championship when he defeated Renegade for the WCW World Television Championship. In the build-up to his first title defense at Halloween Havoc, there was growing dissension between Page and Kimberly. Johnny B. Badd defeated Page for the TV title and again at World War 3 on November 26, winning Kimberly's freedom from DDP. At Uncensored on March 24, 1996 The Booty Man with Kimberly as The Booty Babe defeated Diamond Dallas Page in a Loser Leaves Town match.
Page returned on the May 18, 1996 episode of WCW Saturday Night as a tweener, defeating Billy Kidman. On May 19, Page participated in the Lord of the Ring Tournament (Battle Bowl) at Slamboree. Page was victorious when he defeated The Barbarian with two Diamond Cutters. The winner was to be the number one contender for the WCW World Heavyweight Championship, which at that time was held by The Giant. He would never receive that title shot. Page was feuding with Eddie Guerrero when the New World Order (nWo) was formed. The nWo courted Page for a short period of time leading up to them askin him to join. He responded by giving Hall Diamond Cutter on an episode of Monday Nitro. This began a face turn and a feud with the nWo. Soon after, Page began a feud with recent nWo recruit "Macho Man" Randy Savage. On an episode of Nitro, Savage, aided by Scott Hall and Kevin Nash, attacked Page and spray-painted "nWo" on his back. A few weeks later at Uncensored, Savage and Miss Elizabeth "broke" (a worked shoot) by revealing to the world that Page and Kimberly were, in fact, married. Savage then proceeded to beat up Page, ensuring a future match between the two. At Spring Stampede, in Page's first pay-per-view main event, he and Savage battled in a match where Page emerged victorious, but it was not the end of conflict between the two. A few months later at The Great American Bash, they squared off again in an anything goes, lights out match. The match ended with Savage defeating Page with help from (then) Tag Team Champion Scott Hall. At Bash at the Beach, Scott Hall and Randy Savage defeated Diamond Dallas Page and Curt Hennig. Curt Hennig, who Diamond Dallas Page had recruited personally to join WCW and team with him, turned on DDP during the match. Hennig defeated Diamond Dallas Page in a grudge match at Road Wild. At Fall Brawl, Page teamed with Lex Luger to defeat Scott Hall and Randy Savage in a No Disqualification match. Page even dressed up as masked wrestler La Parka and beat Savage on the July 7 edition of Monday Nitro. Around this time, Page also started fighting nWo leader, Hollywood Hogan. Page and Savage battled for the last time at Halloween Havoc. The match was billed as a Las Vegas sudden-death match, where Savage pinned Page after Hogan, dressed as Sting, came out and hit Page with a baseball bat in his already "injured" midsection, resulting in Savage picking up the win. On an episode of Nitro shortly after Halloween Havoc, Page fought Hogan, but was again beaten down by the nWo.
At Starrcade, Page won the United States Heavyweight Championship from Curt Hennig. The following year at Uncensored, Page defended the title in a Triple Threat, Falls Count Anywhere contest against Chris Benoit and Raven, putting Raven through a table with a Diamond Cutter to retain the belt. Page later lost the title to Raven at Spring Stampede. Later in the year, Page tagged with Karl Malone against Hulk Hogan and Dennis Rodman at Bash at the Beach, losing due to interference. Page tagged with late night talk show host Jay Leno at Road Wild, where they defeated Hogan and Eric Bischoff.
Page, along with Raven and the Flock, were featured in the music video for the song Rising by the band Stuck Mojo. At Fall Brawl, Page won the WarGames main event, and got a World title shot against the undefeated Goldberg at Halloween Havoc. Page did not win the match, but the match was voted WCW Magazine's "Match of the Year" 1998. Halloween Havoc ran slightly longer than expected resulting in a number of cable companies blacking out the end of the Hogan versus Warrior match and all of the DDP versus Goldberg contest. WCW decided to air the Goldberg versus DDP title bout in its entirety on the October 26 episode of Nitro, which proved immensely popular in the ratings and resulted in a ratings win for Nitro over Raw – the last win Nitro ever had. Despite this setback in the World title picture, Page rebounded this same following night of Halloween Havoc, on the October 26 episode of Nitro, with a win over Bret Hart to capture the United States Heavyweight Title. The two headlined the following month's World War 3, in a title match which Page won. Page lost the title to Hart on the November 30 episode of Nitro in a No Disqualification match, when he was assaulted by The Giant.
Page became WCW World Heavyweight Champion in April 1999, at Spring Stampede when he defeated Sting, Hogan, and Ric Flair for the title in a Four Way Dance with "Macho Man" Randy Savage as Special Guest Referee. Page pinned Flair after giving Flair the Diamond Cutter. Around this time some fans were starting to boo Page at various WCW events, so shortly after Spring Stampede a decision was made to turn Page heel for the first time in three years. The turn played out slowly at first, with Page undergoing a change in attitude. Then, on April 19, Page defended his title against Goldberg, where he cemented the turn by first knocking Goldberg out with brass knuckles and then propping his leg up against the ring stairs and repeatedly smashing it with a steel chair, all while taunting the fans with repeated utterances of "boo me now". Page only stopped when Kevin Nash, an ally of Hogan's who was angry at Page for (kayfabe) injuring Hogan's knee during the match at Spring Stampede, came back from injury and chased him away.
On April 26, 1999, Page lost and regained his title in the span of two hours. Sting challenged him to defend his title in the first hour of that night's Nitro and defeated him to regain the title he had lost a year earlier. This ended Page's reign at 15 days, but he gained an opportunity to get the title back ninety minutes later. Nash came to the ring and made a challenge for a four-way match for the title, and the just-dethroned Page joined defending champion Sting and Goldberg in the match. Page regained the WCW World Heavyweight Championship by using a foreign object to hit Nash and take the win and regain the title without actually defeating the reigning champion. Nash became the number one contender shortly after and vowed to get revenge on Page for his friend Hogan, culminating in a match at Slamboree in May. Page originally retained the WCW World Heavyweight Championship after Savage interfered and hit Nash, but the match was ordered to continue by Eric Bischoff and Nash pinned Page to win the title after a powerbomb. Page dropped out of the title picture shortly thereafter.
Shortly after Slamboree, Page entered into an alliance with fellow New Jerseyan Bam Bam Bigelow and won the WCW World Tag Team Championship from then champions Perry Saturn and Raven on May 31, thanks to Chris Kanyon turning heel on former ally Raven and costing the team the championships. Page, Bigelow, and Kanyon became known as the Jersey Triad and through their alliance with WCW "President for Life" Ric Flair took advantage of the Freebird Rule in their subsequent matches (meaning any combination of the three could defend the championship). The Triad held the titles until June 10, when Saturn and Chris Benoit (now stablemates in The Revolution) took the title from them. They regained the belts at The Great American Bash three days later, and lost them to Harlem Heat at Road Wild in August. Later that night, Chris Benoit defeated Diamond Dallas Page to retain the United States title. The group broke up shortly thereafter and Page began feuding with Hogan again, joining Sid Vicious and Rick Steiner in a team effort to take on Hogan, Sting, and Goldberg. Soon after that feud ended Page turned into a hero again and feuded with both Kanyon and Bigelow before the year ended.
In 2000, with WCW under new management, Page earned a shot at the vacant WCW World Heavyweight Championship at Spring Stampede against Jeff Jarrett. In a surprise twist, Page's wife, Kimberly, turned on Page and helped Jarrett become the new WCW World Heavyweight Champion. Page got the better of Jarrett on the April 24 episode of Nitro, where he defeated Jarrett in a steel cage match to become WCW World Heavyweight Champion for the third time, then lost the title to his tag partner, actor David Arquette, three days later on Thunder; the rules stated that whoever got the pin would win the title, and Arquette pinned Jarrett's partner, Eric Bischoff. Page attempted to win the title back at Slamboree later that month in a triple cage match against Arquette and Jarrett, but lost after Arquette hit him with a guitar. Page then entered a feud with Mike Awesome, who defeated him in an Ambulance Match at The Great American Bash after Kanyon turned on Page.
Page took some time off shortly after this, but returned in late 2000 as a full-time wrestler. After Page came back he formed a tag team with Kevin Nash called The Insiders, and the team won the WCW World Tag Team Championship on November 26 at Mayhem by defeating Perfect Event (Shawn Stasiak and Chuck Palumbo). The team was temporarily stripped of the titles but won them back at Starrcade defeating Stasiak and Palumbo again. Page and Nash lost the titles to Palumbo and Sean O'Haire at Sin in January and broke up shortly thereafter. After his tag team run Page briefly feuded with the returning Kanyon, which saw Kanyon defeat Page at SuperBrawl Revenge, and Page defeating Kanyon the following night on Nitro, ending their feud. Page then moved into the World Championship picture again by facing Scott Steiner. Their feud hit a climax at WCW's final PPV Greed, saw Page's final match in WCW as he passed out in Steiner's finisher, The Steiner Recliner, after refusing to tap out.