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“Good design is a Renaissance attitude that combines technology, cognitive science, human need and beauty to produce something.”
“One of the best ways to economize in building is to economize on ugliness. ...Nothing can be greater service in avoiding ugliness than a knowledge of the principles of design.”
“The more I learnt about this cheeky — almost rebellious — company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.”
“Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.”
“This is exactly the meaning of design: the conflict between form and content, form being the problem. [...] It is the coming together of form and content that is the realization of design.”
“From a structural point of view, design is totally useless... I tried to give my products a little sense and energy. But even when I gave the best of myself, it was absurd.”
Quotes via Wikiquote (CC BY-SA), each with its original source.