Return to Richard Childress Racing (1984–2001)
After the 1983 season, Earnhardt returned to Richard Childress Racing, replacing Ricky Rudd in the No. 3. Rudd went to Bud Moore's No. 15, replacing Earnhardt. Wrangler sponsored both drivers at their respective teams. During the 1984 and 1985 seasons, Earnhardt went to victory lane six times, at Talladega, Atlanta, Richmond, Bristol (twice), and Martinsville, where he finished fourth and eighth in the season standings respectively.
The 1986 season saw Earnhardt win his second career Winston Cup Championship and the first owner's championship for Richard Childress Racing. He won five races and had sixteen top-fives and 23 top-tens. Earnhardt successfully defended his championship the following year, going to victory lane eleven times and winning the championship by 489 points over Bill Elliott. In the process, Earnhardt set a NASCAR modern-era record of four consecutive wins and won five of the first seven races. In the 1987 season, he earned the nickname "the Intimidator", due in part to the 1987 Winston All-Star Race. During this race, Earnhardt was briefly forced into the infield grass but kept control of his car and returned to the track without giving up his lead. The maneuver is now referred to as the "Pass in the Grass", even though Earnhardt did not pass anyone while he was off the track. After The Winston, an angry fan sent Bill France Jr. a letter threatening to kill Earnhardt at Pocono, Watkins Glen, or Dover, prompting the FBI to provide security for Earnhardt on the three tracks. The investigation was closed after the races at the three tracks finished without incident. Many of Earnhardt's competitors on the racetrack disliked his personal driving style. Earnhardt's relentless pursuit of victory on the racetrack combined with his uniquely offensive driving ability led to many rivalries with fellow drivers and fines levied by NASCAR. In 1987, NASCAR began to implement a measure that was designed to incentivize less aggressive driving styles by forcing drivers who cause these undesired hazardous racing conditions to be subjected to time at the garage region during the race.
The 1988 season saw Earnhardt racing with a new sponsor, GM Goodwrench, after Wrangler Jeans dropped its sponsorship in 1987. During this season, he changed the color of his paint scheme from blue and yellow to the signature black in which the No. 3 car was painted for the rest of his life, aside from special paint schemes for non-points races. He won three races in 1988, finishing third in the points standings behind Bill Elliott in first and Rusty Wallace in second. The following year, Earnhardt won five races, but a late spin out at North Wilkesboro arguably cost him the 1989 championship, as Rusty Wallace edged him out for it by twelve points (Earnhardt won the final race, but Wallace finished fifteenth when needing to finish at least eighteenth to win). It was his first season for the GM Goodwrench Chevrolet Lumina.
The 1990 season started for Earnhardt with victories in the Busch Clash and his heat of the Gatorade Twin 125's. Near the end of the Daytona 500, he had a dominant forty-second lead when the final caution flag came out with a handful of laps to go. When the green flag waved, Earnhardt was leading Derrike Cope. On the final lap, Earnhardt ran over a piece of metal, which was later revealed as a bell housing, in turn 3, cutting down a tire. Cope, in an upset, won the race while Earnhardt finished fifth after leading 155 of the 200 laps. The No. 3 Goodwrench-sponsored Chevy team took the flat tire that cost them the win and hung it on the shop wall as a reminder of how close they had come to winning the Daytona 500. Earnhardt won nine races that season and won his fourth Winston Cup title, beating Mark Martin by 26 points. He also became the first multiple winner of the annual all-star race, The Winston. The 1991 season saw Earnhardt win his fifth Winston Cup championship. This season, he scored four wins and won the championship by 195 points over Ricky Rudd. One of his wins came at North Wilkesboro, in a race where Harry Gant had a chance to set a single-season record by winning his fifth consecutive race, breaking a record held by Earnhardt. Late in the race, Gant lost his brakes, which gave Earnhardt the chance he needed to make the pass for the win and maintain his record.
Despite entering the next season as a championship favorite, 1992 would be one of Earnhardt's worst seasons. Scoring only one victory all year, at the Coca-Cola 600 in Charlotte, and ending a thirteen-race win streak by Ford teams, Earnhardt finished a career-low twelfth in the points for the second time in his career, with three last place finishes (Daytona and Talladega in July and Martinsville in September), and his lowest points finish since joining Richard Childress Racing. He still made the trip to the annual Awards Banquet with Rusty Wallace but did not have the best seat in the house. Wallace stated he and Earnhardt had to sit on the backs of their chairs to see, and Earnhardt said, "This sucks, I should have gone hunting." At the end of the year, longtime crew chief Kirk Shelmerdine left to become a driver. Andy Petree took over as crew chief. Hiring Petree turned out to be beneficial, as Earnhardt returned to the front in 1993. He once again came close to a win at the Daytona 500 and dominated Speedweeks before finishing second to Dale Jarrett on a last-lap pass. Earnhardt scored six wins en route to his sixth Winston Cup title, including wins in the first prime-time Coca-Cola 600 and The Winston, both at Charlotte, and the Pepsi 400 at Daytona. He beat Rusty Wallace for the championship by 80 points. On November 14, 1993, after the season-ending Hooters 500 at Atlanta, the race winner Wallace and 1993 series champion Earnhardt ran a dual Polish Victory Lap together while carrying #28 and #7 flags commemorating 1992 Daytona 500 winner Davey Allison and 1992 NASCAR Winston Cup Series champion Alan Kulwicki respectively, both passed away during the 93 season; Allison attempting to land his helicopter at Talladega Superspeedway and Kulwicki in an airplane crash in Tennessee.
In 1994, Earnhardt achieved a feat that he himself had believed to be impossible—he scored his seventh Winston Cup championship, tying Richard Petty. He was very consistent, scoring four wins, and after Ernie Irvan was sidelined due to a near-deadly crash at Michigan (the two were neck-and-neck at the top of the points up until the crash), won the title by over 400 points over Mark Martin. Earnhardt sealed the deal at Rockingham by winning the race over Rick Mast. It was his final NASCAR championship and his final season for the GM Goodwrench Chevrolet Lumina. Earnhardt started off the 1995 season by finishing second in the Daytona 500 to Sterling Marlin. He won five races in 1995, including his first road course victory at Sears Point. He also won the Brickyard 400 at Indianapolis Motor Speedway, a win he called the biggest of his career. But in the end, Earnhardt lost the championship to Jeff Gordon by 34 points. The GM Goodwrench racing team changed to Chevrolet Monte Carlos.
Earnhardt almost was ready to leave the No. 3 at the end of the 1995 season, according to his former crew chief Larry McReynolds. At the time, McReynolds was the crew chief for the No. 28 Havoline Ford Thunderbird at Robert Yates Racing. Earnhardt had actually been approached by Yates to drive the No. 28 for the 1995 season in place of Ernie Irvan, who was injured in a crash during the 1994 season. Instead, Robert Yates signed Dale Jarrett to a one-year deal to drive the No. 28. During the 1995 season, Yates was being pressed by his manufacturer to start a second team and sent a contract to Earnhardt to drive it. Earnhardt never returned the contract, and according to McReynolds the reason he did not sign was because he only wanted to drive the No. 28 for Yates; the team fully intended to put Irvan back behind the wheel of his old car once he was able to resume driving. Instead, Earnhardt stayed with RCR and the No. 3, while Jarrett was signed to drive Yates' new car, numbered 88.
1996 for Earnhardt started just like it had done in 1993—he dominated Speedweeks, only to finish second in the Daytona 500 to Dale Jarrett for the second time. He won early in the year, scoring consecutive victories at Rockingham and Atlanta. On July 28 in the DieHard 500 at Talladega, he was second in points and looking for his eighth season title, despite the departure of crew chief Andy Petree. Late in the race, Ernie Irvan lost control of his No. 28 Havoline-sponsored Ford Thunderbird, made contact with the No. 4 Kodak-sponsored Chevy Monte Carlo of Sterling Marlin, and ignited a crash that saw Earnhardt's No. 3 Chevrolet hit the tri-oval wall nearly head-on at almost 200 mph. After hitting the wall, Earnhardt's car flipped and slid across the track, in front of race traffic. His car was hit in the roof and windshield. This accident, as well as a similar accident that led to the death of Russell Phillips at Charlotte, led NASCAR to mandate the "Earnhardt Bar", a metal brace located in the center of the windshield that reinforces the roof in case of a similar crash. This bar is also required in NASCAR-owned United SportsCar Racing and its predecessors for road racing.
Rain delays had canceled the live telecast of the race, and most fans first learned of the accident during the night's sports newscasts. Video of the crash showed what appeared to be a fatal incident, but once medical workers arrived at the car, Earnhardt climbed out and waved to the crowd, refusing to be loaded onto a stretcher despite a broken collarbone, sternum, and shoulder blade. Although the incident looked like it would end his season early, Earnhardt refused to stay out of the car. The next week at Indianapolis, he started the race but exited the car on the first pit stop, allowing Mike Skinner to take the wheel. When asked, Earnhardt said that vacating the No. 3 car was the hardest thing he had ever done. The following weekend at Watkins Glen, he drove the No. 3 Goodwrench Chevrolet to the fastest time in qualifying, earning the "True Grit" pole. T-shirts emblazoned with Earnhardt's face were quickly printed up, brandishing the caption, "It Hurt So Good". Earnhardt led for most of the race and looked to have victory in hand, but fatigue took its toll and he ended up sixth behind race winner Geoff Bodine. Earnhardt did not win again in 1996 but still finished fourth in the standings behind Terry Labonte, Jeff Gordon, and Dale Jarrett, with two wins, 13 top-fives, 17 top-tens, and his last two career poles, with an average finish of 10.6. David Smith departed as crew chief of the No. 3 team and RCR at the end of the year for personal reasons, and he was replaced by Larry McReynolds.
In 1997, Earnhardt went winless for only the second time in his career. The only (non-points) win came during Speedweeks at Daytona in the Twin 125-mile qualifying race, his record eighth-straight win in the event. Once again in the hunt for the Daytona 500 with ten laps to go, Earnhardt was taken out of contention by a late crash which sent his car upside down on the backstretch. He hit the low point of his year when he blacked out early in the Mountain Dew Southern 500 at Darlington in September, causing him to hit the wall. Afterward, he was disoriented, and it took several laps before he could find his pit stall. When asked, Earnhardt complained of double vision which made it difficult to pit. Mike Dillon (Richard Childress's son-in-law) was brought in to relieve Earnhardt for the remainder of the race. Earnhardt was evaluated at a local hospital and cleared to race the next week, but the cause of the blackout and double vision was never determined. Despite no wins, Earnhardt finished the season fifth in the final standings with seven top-fives and sixteen top-tens, with an average finish of 12.1.
On February 15, 1998, Earnhardt finally won the Daytona 500 in his 20th attempt after failing to win in his previous 19 attempts. He began the season by winning his Twin 125-mile qualifier race for the ninth straight year, and the week before was the first to drive around the track under the newly installed lights, for coincidentally twenty laps. On race day, he showed himself to be a contender early. Halfway through the race, however, it seemed that Jeff Gordon had the upper hand. But by lap 138, Earnhardt had taken the lead and thanks to a push by teammate Mike Skinner, he maintained it. Earnhardt made it to the caution-checkered flag before Bobby Labonte. Afterwards, there was a large show of respect for Earnhardt, in which every crew member of every team lined pit road to shake his hand as he made his way to victory lane. Earnhardt then drove his No. 3 into the infield grass, starting a trend of post-race celebrations. He spun the car twice, throwing grass and leaving tire tracks in the shape of a No. 3 in the grass. He then spoke about the victory, saying, "I have had a lot of great fans and people behind me all through the years and I just can't thank them enough. The Daytona 500 is ours. We won it, we won it, we won it!" The rest of the season did not go as well, and the Daytona 500 was his only victory that year. Despite that, he did almost pull off a Daytona sweep, where he was one of the contenders for the win in the first nighttime Pepsi 400, but a pit stop late in the race in which a rogue tire cost him the race win. He slipped to 12th in the point standings halfway through the season, and Richard Childress decided to make a crew chief change, taking Mike Skinner's crew chief Kevin Hamlin and putting him with Earnhardt while giving Skinner Larry McReynolds (Earnhardt's crew chief). Earnhardt finished the 1998 season eighth in the final points standings, with one win, five top-fives, and 13 top-tens, with an average finish of 16.2.
Before the 1999 season, fans began discussing Earnhardt's age and speculating that with his son, Dale Jr., making his Winston Cup debut, Earnhardt might be contemplating retirement. Earnhardt swept both races for the year at Talladega, leading some to conclude that his talent had become limited to the restrictor plate tracks, which require a unique skill set and an exceptionally powerful racecar to win. But halfway through the year, Earnhardt began to show some of the old spark. In the August race at Michigan, he led laps late in the race and nearly pulled off his first win on a non-restrictor-plate track since 1996. One week later, he provided NASCAR with one of its most controversial moments. At the Bristol night race, Earnhardt found himself in contention to win his first short track race since Martinsville in 1995. When a caution came out with fifteen laps to go, leader Terry Labonte got hit from behind by the lapped car of Darrell Waltrip. His spin put Earnhardt in the lead with five cars between him and Labonte with five laps to go. Labonte had four fresh tires, and Earnhardt was driving on old tires, which made Earnhardt's car considerably slower. Labonte caught Earnhardt and passed him coming to the white flag, but Earnhardt drove hard into turn two, bumping Labonte and spinning him around. Earnhardt collected the win while spectators booed and made obscene gestures. "I didn't mean to turn him around, I just wanted to rattle his cage," Earnhardt said of the incident. He finished seventh in the standings that year, with three wins, seven top-fives, and 21 top-tens, with an average finish of 12.0.
In the 2000 season, Earnhardt had a resurgence, which was commonly attributed to neck surgery he underwent to correct a lingering injury from his 1996 Talladega crash. He scored what were considered the two most exciting wins of the year—winning by 0.010 seconds over Bobby Labonte at Atlanta, then gaining seventeen positions in the final four laps to win at Talladega, claiming his only No Bull million-dollar bonus along with his record tenth win at the track. Earnhardt also had second-place runs at Richmond and Martinsville, tracks where he had struggled through the late 1990s. On the strength of those performances, Earnhardt got to second in the standings. However, poor performances at the road course of Watkins Glen, where he wrecked coming out of the chicane, a wreck with Kenny Irwin Jr. while leading the spring race at Bristol, and mid-pack runs at intermediate tracks like Charlotte and Dover in a season dominated by the Ford Taurus in those tracks from Roush, Yates, and Penske, coupled with Bobby Labonte's extreme consistency, denied Earnhardt an eighth championship title. Earnhardt finished 2000 with two wins, thirteen top-fives, 24 top-tens, an average finish of 9.4, and was the only driver besides Labonte to finish the season with zero DNF's.
