Endorsements and partnerships
Mars appeared in two commercials for Bench in 2011. He and model Joan Smalls were photographed in 1950s-influenced suits in Puerto Rico as part of the clothing line "La Isla Bonita" for Vogue. Mars invested in Chromatik, which makes digital versions of sheet music for the web and the iPad, the following year: "I love that Chromatik will bring better music education into schools. [...] And I'm happy to be a part of it." In 2013, Mars tweeted a picture of himself smoking an electronic cigarette. A press release reported his investment in the NJOY electronic-cigarette company "to quit smoking for his mother"; the singer "believe[d] in the product and the company's mission." Chromatik and NJOY have been acquired by TakeLessons and Marlboro, respectively.
In 2014, SelvaRey Rum began catering events and parties by Mars. He was introduced to the brand by co-founder Seth Gold the following year, and invested an undisclosed amount. In 2020, Mars redesigned the rum's taste, branding and packaging in a 1970s style. At that time, the brand was co-owned by Mars, Seth and Marc Gold, and Robert Herzig.
Mars released Lacoste x Ricky Regal, a luxury 1970s-inspired sportswear line with Lacoste, on March 5, 2021. Working with Lacoste creative director Louise Trotter to create a clothing line which blended his personality with Lacoste sportswear, he was involved with every aspect of the collection. When Mars and Trotter began to work, he adopted "an alter ego to help him think as a designer."
On July 29, 2022, Mars was ready to open the Pinky Ring, a lounge bar on the Las Vegas Strip replacing the Lily Bar & Lounge at the Bellagio; its name referred to the lyrics of "24K Magic" (2016). In October 2023, the bar was announced to open in early 2024. It is planned to include "moody" lighting, a specialty bar, live music, and DJs. The Pinky Ring opened on February 12, 2024, with the Hooligans performing every night of its first two weeks. Mars wore a pinky ring to celebrate the opening, created by Tiffany & Co. in yellow gold with the Pinky Ring initials framed in white diamonds on the front and "Pinky Ring 2024" on the back.
Mars's partnership with Fender on the "Bruno Mars Stratocaster", a limited-edition Fender Stratocaster in a color called "Mars Mocha Heirloom", was announced on November 7, 2023. The guitar, inspired by Mars's "retro style and showmanship", includes a "'69 neck profile modeled on Mars's own '69 Strat", "custom-voiced Fender Mars pickups" and "a leopard print strap, which pays homage to two of Mars's favorite guitar players, Jimi Hendrix and Prince". Mars said, "I don't think of myself as a guitar player. Every song is like a puzzle you have to solve, and a good guitar can bring something out of you that can help take you to the finish line."
In August 2024, Mars appeared in a commercial for the Japanese discount-store Don Quijote. He, dancers Miyu, Haruka, Miyuri and miku, and store mascot Donpen danced around the Mega Don Quijote store in Shibuya while picking up articles from its People Brand (Jōnetsu kakaku). Mars wrote the jingle and shared the commercial on his Instagram. The collaboration included limited-edition goods.
In September 2024, Mars (as Ricky Regal) partnered with Stetson to release a new "silhouette inspired by the American heritage brand's early designs". Available in different colours, it includes a "gold-toned horseshoe pin with rhinestones" and a "Stetson x Ricky Regal liner featuring a red rose". Mars designed the collection's hat. In December 2024, Mars and Hello Kitty collaborated to celebrate Hello Kitty's 50th anniversary and the opening of Mars's Park MGM residency. Limited-edition merchandise and themed food and drink was available at Park MGM's Hello Kitty Cafe, and a Hello Kitty meet-and-greet was held that month. In June 2025, Regal and Stetson released a new cowboy hat, the "Regal 10X Straw". In June 2025, he was the featured artist for Season 9 of the Fortnite Festival, introducing a dedicated set of cosmetics within the game.
On January 30, 2026, Mars was announced as the 2026 Record Store Day ambassador. In celebration of the day's special releases at participating record shops, Mars released Collaborations, a compilation album which highlights his collaborative hits. In March 2026, Mars, as part of his Ricky Regal collaboration with Stetson issued 100 "cowboy hats" in black or fawn. The Regal Range 6x has a "rose motif and lettering that matches the aesthetic of The Romantic. It also includes a "gold-toned, rhinestone-studded horseshoe pin and removable feather details." Kitty and Mars partened for select tour stops during the latter's The Romantic Tour (2026), including Vegas, Chicago and Toronto, among others. The Mars pop-up shop include the full "Hello Kitty x Bruno Mars" exclusive collection, inspired by the tour with Kitty's character and Mars's style. Fans will be able to attend Kitty and Mars-inspired cafe activation's, Kitty themed food and beverages and a chance to meet Kitty. The first pop-up shop opens on April 9 at The Shoppes at Mandalay Place in Las Vegas.
