Career
While in college, Johnson tried modeling while on summer break in 1971. She quickly landed an assignment with Glamour and began working steadily. She went on to appear on more than 500 magazine covers, including the August 1974 issue of Vogue, becoming the magazine's first African-American cover model for the US edition, after Donyale Luna's 1966 British Vogue cover. Her appearance on the cover changed the beauty ideal in US fashion, and by 1975, every major American fashion designer had begun using African-American models.
Johnson appeared on the cover of Vogue again in June 1975 for their "American Woman" issue, and by then had also become a runway model for the designer Halston. By 1977, she had appeared on the covers of about 25 magazines, including 14 for Glamour, and was the first Black woman to appear solo on the cover of Elle.
In addition to modeling, Johnson has also written the books Beverly Johnson's Guide to a Life of Health and Beauty and True Beauty: Secrets of Radiant Beauty for Women of Every Age and Color. Johnson's acting career consists of roles in the films Ashanti (1979), The Meteor Man (1993), Def Jam's How to Be a Player (1997), and Crossroads (2002). She has appeared in guest spots on 7 television series, including Martin (TV series), Law & Order, Lois & Clark: The New Adventures of Superman, The Parent 'Hood and the Super Bowl episode of 3rd Rock from the Sun (1998). She served for two seasons as a celebrity judge on the TV Land series She's Got the Look, a reality series, where women aged over 35 compete for a modeling contract and magazine spread. At the start of the series in 2008, Johnson shared that she and other models had suffered from anorexia and bulimia during her career. She had a brief singing career, releasing one album in 1979 on Buddah Records. Johnson has been a longtime hair and beauty influencer.
In 1987 Johnson and her daughter participated in AIDS Awareness Campaign advertisements.
In 2024, Johnson embarked on a one-woman off-Broadway show, Beverly Johnson: In Vogue. It was characterized as an "intimate, live biography with Johnson taking the stage to share her personal dispatches in the ever-shifting, but never dull, fashion and entertainment industries."