Organization
Best Western scored mostly lower-risk marks across cancellations, discriminatory philanthropy, advocacy bias, and funding, with only employment protection flagged as medium risk. Its overall favorable rating reflects a general avoidance of politicized corporate initiatives and a stated focus on merit-based governance over identity-driven policies.
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Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,500 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. The brand was founded by M. K. Guertin in 1946. As of December 2021, Larry Cuculic is the president and CEO of Best Western. As of 2018, it was a nonprofit owned by its franchisee members.
