Bai Jingting (Chinese: 白敬亭, born 15 October 1993) is a Chinese actor, singer and entrepreneur. He is known for roles in the series The First Frost, Mobius, New Life Begins, Reset, for the variety show Who's the Murderer, Natural High and for the film Yesterday Once More. In 2019, Forbes China listed Bai under "30 Under 30 Asia" category, for his professional contributions. He has his wax sculpture unveiled in Madame Tussauds Beijing, China. In February 2025, he sets record of becoming the first and only artist to surpass the 3-platforms Tencent, iQIYI and Youku popularity index thresholds.
Bai founded GoodBai merchandise and café, and artist management Bai Jingting Studio. Since 2021, every drama he led marked a major hit, averaging over 50M views per episode; with his portrayal topping Yunhe's "Male Characters Screen Domination Index". He features regularly in Forbes China Celebrity 100 list. In 2025, he became the first Chinese actor nominated at the 2025 International Streaming Festival's Global OTT Awards, where he also won the People's Choice Best Actor Award.
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Early life and ventures
Bai was born in Huairou District, Beijing, and is of Manchu descent. His family belonged to a modest upbringing, where his father was employed as a taxi driver and his mother a homemaker. He completed his schooling at Hongluo Temple Middle School and Beijing Huairuo Hongluosi High School, where he focused on music and sports, particularly high jump and basketball. He excelled in the high jump and secured a championship during middle school.
Bai started learning few musical instruments; he joined piano classes and during national level competition attained 'Grade 10' proficiency certificate in 'Non Professional Artist Assessment'. He participated in China's "Amateur Basketball Competition", and in addition learned to play guitar. He graduated from the Conservatory of Music at Capital Normal University (CNU), majoring in 'Recording Arts'. After the academic year, he interned at a South Korean company to pursue an entertainment career.
Business ventures
Bai pursued an independent path, bypassing talent agency offers to establish his own studio and enter the entertainment industry. In 2017, he founded "Beijing Leben Film & Television Culture Media Co. Ltd", an agency specializing in media design, production and distribution.
In 2021, Bai founded his merchandise brand 'GoodBai', partnered with fashion designer Shangguan Zhe, who served as creative director to launch a clothing line, and a footwear line, 'ZE by Sankuanz'. In January 2022, "Zhetinghao (Shanghai) Brand Management Co. Ltd", its English name is 'GoodBai', was registered. Capitalizing on this momentum, he opened the 'GoodBai Café' in Shanghai, in the vicinity of his apparel outlet. In August 2025, he refocused the brand strategy on quality and durability, establishing the subsidiary "Qikemeng Brand Management Co. Ltd." to oversee corporate trade and event services.
In 2022, Bai's merchandise 'Goodbai' debuted in the "Top 10 Fashion Brands Appealing to Chinese Consumers". In 2023, the brand organised Pop-up stores in Paris and Singapore during the fashion promotional events. It collaborated with Crocs, to launch an exclusive "Classic Clog" and won 'Collaborator of the Year' at the 'Footwear News Achievement Awards'. In 2024, it associated with Levi's heritage, to create customized collections through experiential marketing. In 2025, it partnered with Lane Crawford to launch the limited edition.
Acting career
2014-2019: Beginnings
In 2014, Bai attended the Beijing Film Academy to improve his acting skills. He debuted in Back In Time series, an adaptation of the novel by Jiu Yehui, after his Korean linguist's recommended to audition. In 2015, he garnered recognition for his performance as "Yu Chuyuan" in The Whirlwind Girl, a martial arts series based on the novel by Ming Xiaoxi. He also appeared in the Sohu romantic fantasy web short film Love of Magic, which received positive reception. His adventure show debut came in Bear Grylls' Survivor Games.
In 2016, Bai debuted in the romantic film Yesterday Once More, which exceeded ¥ 100M within three days of its release. He earned popularity through the variety show Who's the Murderer. In 2017, he gained praise for his portrayal of "Lu Zhiang" in a youth drama Rush to the Dead Summer. Additionally, he joined Dunk Of China and Super Penguin League, both prominent live basketball competitive tournaments, with notable participants.
2020-2021: Breakthrough
In 2020, Bai got his breakthrough playing a young intern in the acclaimed Chinese remake of South Korean series Misaeng, titled Ordinary Glory, which garnered significant recognition. He debuted as lead in the romance drama Irreplaceable Love. His interactive mini series Target Person was acclaimed on Douban and Zhihu.
In 2021, Bai's popularity surged when he starred as SWAT captain "Xing Kelei" in the military medical romance drama You Are My Hero, which ranked 1st and gained over 1.5B views on Tencent. His table tennis series Ping Pong, light-hearted elderly care series Octogenarians And The 90s, and contemporary reportage drama New Generation were listed in the 32nd Huading Awards 'Top 100 Chinese TV Series Satisfaction Survey'.
2022 onwards: rising popularity
In 2022, Bai starred as "Xiao Heyun" in Reset, a time loop series. It exceeded 2B views on Tencent, achieved 30,000 popularity index, and earned him 1st rank in the 'Character Index List'. In 2023, he achieved major success with the historical dramas New Life Begins and Destined, the fastest to reach the 10,000 popularity index on iQIYI. In 2024, his railway police drama Always On The Move won '40 Years of Masterpieces' at the '2025 Beijing Television & Arts Innovation Awards'. He gained recognition on the acclaimed reality show Natural High.
In 2025, Bai starred in The First Frost as "Sang Yan", an adaptation of Zhu Yi romantic novel, which ranked 6th worldwide in Netflix. It achieved fastest 10,000 popularity index on Youku, and earned him 'Top Artist in the Global Market'. His series Mobius ranked among Netflix 'Top 10 Shows' notably across South Asia. In 2026, his satirical superhero comedy film Keep Real grossed over ¥ 100M within a week and earned positive reviews.
Musical career
Bai sung OST for his series during the early years of his career. In December 2017, he performed a piano cover of "Light Chaser" by Yoyo Sham at Hunan TV's New Year's Eve concert. In May 2021, he released his first solo single No Added Sugar: Zero on Happy Camp and NetEase Cloud Music, for which he wrote the lyrics. He participated in the 4th China Central Television Gala, where he sang "Military Salute".
In 2022, Bai presented a piano version of Pachelbel's Canon, the main musical motif of the Reset series, to commemorate its conclusion. In November 2023 at Shenzhen's 'Golden Roc Night, he performed "Moon Landing" and "Don't Go". In 2024, he was star performer during CMG New Year's Gala. He partnered with MaSiWei from Higher Brothers, to release "Why Don't You Girl" on the GoodBai×AFGK CD.
In 2025, Bai sang "The Invisible Man" from The First Frost OST, originally from Stefanie Sun's 2005 album A Perfect Day; it ranked among 'Top 10 Songs' on streaming platforms. At the series finale, he performed a piano rendition of the song "Willful", originally composed by Mayday, a Taiwanese band. On 20 April 2025, he joined Mayday as a special guest, performing two duets with Ashin during their 25th anniversary celebration concert at Tianjin Olympic Centre. This performance achieved YouTube milestone of 10M views within a week of its release on B'in Music.
Ambassadorships
Bai represents major brands worldwide. He is the Brand Ambassador for Louis Vuitton, Cartier, Fragrance Versace, Montblanc Eyewear, Tom Ford Fragrance, KFC, Farfetch, Sulwhasoo, HUALUXE Hotels & Resorts, Crocs, Red Bull, Nescafé, L'Oréal, Junlebao, Vatti, Eggy Party, Jianchun, TNT Space, Kenyue Coffee and RedBMX, China. His notable former ties include Maison Kitsuné, Gucci, Fendi, OPPO, Olay, Neutrogena, Anta Sports and Chivas Regal.
In 2021, Bai became L'Occitane China's spokesperson, leading his first Asia–Pacific campaign for the French skincare brand. In 2023, he became the first Chinese spokesperson for Gentle Monster, a South Korean eyewear brand; and Converse, an American lifestyle company. He as Montblanc's Asia-Pacific ambassador, unveiled premium sophisticated eyewear collection at the '2023 Autumn/Winter' event. He attended Louis Vuitton's 'SS22 Shanghai Spin-Off Show' as an Asian celebrity in Paris.
In December 2024, Bai was named brand ambassador for French sportswear company Salomon Group. In 2025, he as a brand ambassador attended the 'Cartier Nature Sauvage Gala' held at National Gallery Singapore. On 31 May 2025, he became a brand friend of the Chinese electric vehicle marque AITO, and joined its new campaign held in Shenzhen. He appeared as a brand ambassador at the opening of Louis Vuitton's 'Visionary Journeys' flagship store exhibition in Bangkok. In September, the American headwear company New Era announced him as brand ambassador.
Fashion
Bai initially gained recognition as a model, through competitions before transitioning to acting. He is a prominent fashion figure regularly featured on Vogue, Harper's Bazaar, L'Officiel Hommes, Marie Claire, GQ, Esquire, Elle, Dazed, Grazia, Cosmopolitan, Lion, Uno China, New York Times, Men's Folio, Arena, Condé Nast Traveler, T Magazine, Style, WSJ, NeufMode, and other elite magazines.
Influence
Philanthropy
Bai is known for his philanthropic efforts to foster education and poverty alleviation. He raised awareness for autistic children through engagements and donations to the China Children's Foundation, and Tianyun Hearing & Speech Rehabilitation Center in Tongzhou, Beijing. He donated ¥ 1M to the 2021 Henan floods relief, donated supplies to the China Relief Foundation to aid the 2023 Northeast China flood, supported the 2023 Jishishan earthquake relief in Gansu, and donated ¥ 2M to the China Rural Development Foundation for 2025 Tibet earthquake relief. In November 2025, he donated ¥1M through the China Social Assistance Foundation, to aid Wang Fuk Court fire victims’ recovery in Hong Kong.
Media image
As of May 2026, Bai has over 4.6M followers on Instagram and over 37M on Weibo. His success within the industry both critical and commercial earned him title of 'God of Contemporary Idols'. In 2025, he was ranked 1st in 'Top 10 C-Drama Artists in Global Markets', claimed the highest standing in 'Talent International Ranking', ranked 1st in 'Most Famous and Popular Chinese Artist', ranked 2nd in 'Top 5 Gen Z Celebrities', ranked 4th in 'Top 5 Actors in Acting Skills', He was ranked 1st in 'Top 5 Asia Fashion IP and Influencers' and 2nd in 'Most Engaging Celebrity' for the brand endorsements on Douyin. In 2024, he was ranked 1st in 'Most Searched Chinese Actor on Douyin' with 3B viewership. He was listed in '10 Most Handsome Actors' and '20 Most Promising Chinese Actors'. In 2022, he was ranked 9th in 'Top 10 Rising Chinese Actors' and 6th in 'Top 10 Celebrity Weibo Hot Searches'.
Litigation
In December 2024, after a year of cyberbullying, Bai filed a defamation lawsuit against self media bloggers 'Li and Fang' asserting they fabricated facts claiming he interfered a Spring Festival Gala routine, thereby damaging his reputation. China Central Television confirmed the program proceeded as rehearsed and cleared Bai of any involvement. In February 2025, the Beijing Internet Court ruled for Bai, declaring the defendants lacked evidence to substantiate their accusations. They were ordered to issue a public apology and compensate Bai ¥ 35,000 in reparation.