Bacardi

Bacardi Limited ( , , ) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facundo Bacardí Massó, Bacardi Limited has been family-owned for seven generations, and employs more than 8,000 people with sales in approximately 170 countries. Bacardi Limited is the group of companies as a whole and includes Bacardi International Limited. Bacardi Limited is headquartered in Hamilton, Bermuda, and has a board of directors led by the original founder's great-great grandson, Facundo L. Bacardí, the chairman of the board. History Early history Facundo Bacardí Massó, a Spanish wine merchant, was born in Sitges, Catalonia, Spain, on October 16, 1814, and immigrated to Santiago, Cuba, in 1830. At the time, rum was cheaply made and not considered a refined drink, and rarely sold in upmarket taverns or purchased by the growing emerging middle class on the island. Facundo began attempting to "tame" rum by isolating a proprietary strain of yeast harvested from local sugar cane still used in Bacardí production today. This yeast gives Bacardí rum its flavour profile. After experimenting with several techniques for close to ten years, Facundo pioneered charcoal rum filtration, which removed impurities from his rum. Facundo then created two separate distillates that he could blend together, balancing a variety of flavors: Aguardiente (a robust, flavorful distillate) and Redestillado (a refined, delicate distillate). Once Facundo achieved the perfect balance of flavors by marrying the two distillates together, he purposefully aged the rum in white oak barrels to develop subtle flavors and characteristics while mellowing out those that were unwanted. The final product was the first clear, light-bodied and mixable "white" rum in the world.