1996–2006: Newcastle United
After Euro 96, Manchester United and Real Madrid again sought to sign Shearer, and attempted to enter the battle for his signature. Manchester United chairman Martin Edwards and Real Madrid president Lorenzo Sanz stated that Blackburn Rovers refused to let Shearer go to Old Trafford or Estadio Santiago Bernabéu. Ultimately Shearer joined his boyhood club: Newcastle United, Manchester United's title rivals.
On 30 July 1996, for a world transfer record-breaking £15 million (equivalent to £30 million today), Shearer joined his hometown club and league runners-up Newcastle United, managed by his hero Keegan.
Shearer made his league debut away at Everton, on 17 August 1996, and maintained his form during the rest of the season, finishing as Premier League top-scorer for the third consecutive season with 25 goals in 31 Premier League games, as well as winning another PFA Player of the Year accolade, despite a groin injury forcing him to miss seven matches. Among his best performances of the season came on 2 February 1997, when Newcastle went into the final 15 minutes of the game 3–1 down at home to Leicester City in the league, only for Shearer to win them the game 4–3 by scoring a late hat-trick. The league title still eluded the club, who finished second in the league for a second consecutive year, with Keegan resigning midway through the season.
Another injury problem, this time an ankle ligament injury sustained in a pre-season match at Goodison Park, restricted Shearer to just two goals in 17 games in the 1997–98 season. His injury was reflected in the club's form, and Newcastle finished just 13th in the Premier League. To help Shearer get over the injury, club physiotherapist Paul Ferris devised unorthodox methods. At the club's training ground at Durham University, Ferris stacked six school benches and placed Shearer on top with high-jump mats either side – the striker trying to improve his balance by standing on one leg and bending over to pick up coins while having objects thrown at him, while a crowd of student onlookers watched on. United (now managed by Shearer's former Blackburn manager, Kenny Dalglish) had a good run in the FA Cup; Shearer scored the winning goal in a semi-final victory over Sheffield United as the team reached the final. The team were unable to get on the scoresheet at Wembley, and lost the game 2–0 to Arsenal.
An incident during a game against Leicester City in the league saw Shearer charged with misconduct by the FA, with media sources claiming that video footage showed him intentionally kicking Neil Lennon in the head following a challenge. The referee of the game took no action against Shearer, and he was then cleared of all charges by the FA, with Lennon giving evidence in the player's defence. Former Football Association chief Graham Kelly, who brought the charges against the player, later wrote in his autobiography that Shearer had threatened to withdraw himself from the 1998 World Cup squad if the charges were upheld, which was strenuously denied by Shearer.
An almost injury-free season helped Shearer improve on his previous year's tally in the 1998–99 season, the striker converting 14 goals in 30 league games and replacing Rob Lee as Newcastle captain, but Newcastle finished 13th again, with Ruud Gullit having replaced Kenny Dalglish just after the season got underway. He also helped Newcastle to a second consecutive FA Cup final and qualification for the following season's UEFA Cup, scoring twice in the semi-final against Tottenham Hotspur, but they once again lost 2–0, this time to treble-chasing Manchester United.
On the opening day of the 1999–2000 season, Shearer received the first red card of his career in his 100th appearance for Newcastle. After dropping Shearer to the bench in a Tyne-Wear derby loss against Sunderland, the unpopular Gullit resigned to be replaced by the 66-year-old Bobby Robson. Despite Gullit giving Shearer the captain's armband, reports of a rift between club captain and manager were rife, Gullit's decision to drop Shearer proved deeply unpopular with fans and his departure capped a dismal start to the season. The animosity between Shearer and Gullit was later confirmed by the latter, who reportedly told the striker that he was "...the most overrated player I have ever seen." Robson had tried to sign Shearer for Barcelona in 1997, making a bid of £20 million which would have seen Shearer break the world's transfer fee record for the second time in 12 months. Newcastle's manager at the time, Kenny Dalglish, rejected the offer.
In Robson's first match in charge, Shearer scored five goals in an 8–0 defeat of Sheffield Wednesday. With Robson in charge, the team moved away from the relegation zone, finishing in mid-table and reached the FA Cup semi-finals, but a third consecutive final was beyond them as they were beaten by Chelsea. Shearer missed only one league game and notched up 23 goals.
Shearer suffered an injury-hit and frustrating season in the 2000–01 season, having retired from international football after the UEFA Euro 2000 tournament to focus on club football. He managed only five goals in 19 games in the league. The 2001–02 season was much better though: Shearer bagged 23 goals in 37 league games as Newcastle finished fourth – their highest standing since 1997 – meaning they would qualify for the following season's Champions League competition. One of the most memorable incidents of the season saw Roy Keane sent off after a confrontation with Shearer during Newcastle's 4–3 win over the Red Devils in September 2001. Shearer also saw red for the second time in his career this season, after allegedly elbowing an opposition player in a match against Charlton Athletic, but this decision was later rescinded.
The 2002–03 season saw Shearer and Newcastle make their return to the UEFA Champions League. Newcastle lost their first three matches in the opening group stage, but Shearer's goal against Dynamo Kyiv, coupled with further wins against Juventus and Feyenoord saw the club progress to the second group stage.
I know at first hand how fierce the gladiatorial battles are between a striker and defenders. So, to maintain your performance as a top class goalscorer over a long period of time takes phenomenal dedication, self belief and enormous willpower. If you then throw in a number of serious injuries...how many? Three? And for the man to still be producing at the highest level is really an amazing feat. After a match against Juventus I met Alex Del Piero who like myself could only speak in the most glowing of terms about Shearer. He'd terrorised the Juve defenders when the clubs met in Newcastle. They found him one of the most difficult opponents they had ever faced. The coach Marcello Lippi had been purring about Shearer's performance. So much so that his strikers Alex, David (Trezeguet) and Marcelo (Salas) were ordered to take home videos and study Shearer's display.
Shearer's Champions League hat-trick against Bayer Leverkusen and a brace against Inter Milan in the second group stage helped him reach a total of seven Champions League goals, along with his 17 in 35 games in the league, and a total of 25 for the season as the team again improved to finish in third place in the Premier League.
After this, Newcastle would have one more chance to progress in the Champions League in early 2003, but Shearer was one of those who failed to score as the team were eliminated in a penalty shootout by Partizan Belgrade in the third qualifying round. United progressed well in that season's UEFA Cup and Shearer's six goals helped the club reach the semi-finals, where they were beaten by eventual runners up Olympique de Marseille. Domestically he also had a good season, with 22 goals in 37 appearances, but this did not prevent the club dropping out of the Champions League places to finish in fifth, qualifying once again for the UEFA Cup.
Announcing that this would be his final season before retirement, Shearer's form in the 2004–05 season was patchy; alongside new signing Patrick Kluivert, he scored only seven goals in his 28 games as the club finished the season in 14th place. The club fared better in the cup competitions, eventually losing out to Sporting CP in the UEFA Cup quarter-finals and Manchester United in the FA Cup semi-finals. Shearer scored a hat-trick in the first round win against Hapoel Bnei Sakhnin, and ended the season with a haul of 11 European goals, in addition to his one goal in domestic cups.
The middle of 2005 saw Shearer reverse his decision to retire, after persuasion from manager Graeme Souness. He decided to continue playing in a player-coach capacity until the end of the following season. and he returned for one more season in the 2005–06 season. This last season saw him break Jackie Milburn's 49-year-old record of 200 goals for Newcastle United (not including his 38 World War II Wartime League goals) when he netted his 201st strike in a home Premier League fixture against Portsmouth on 4 February 2006, becoming the club's highest-ever league and cup competition goalscorer with 201 goals altogether. On 17 April 2006, with three games remaining in his final season as a player, Shearer suffered a tear to the medial collateral ligament in his left knee after a collision during a 4–1 win at Sunderland in which he scored his 206th and final goal in what was his 395th appearance for the club. The injury caused him to miss those final three games, effectively bringing forward his retirement. Shearer finished his final season with 10 goals in 32 league games.
