Mountain Dew Baja Blast

Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise. History The flavor was first made available in 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage was created to increase sales of fountain soda. The flavor was heavily promoted at launch with advertising campaigns. In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format. The retail release was only available for a limited time. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr. In January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast.