ATA Airlines, Inc., formerly known as American Trans Air and commonly referred to as ATA, was an American low-cost and charter airline based in Indianapolis, Indiana. ATA operated scheduled passenger flights throughout the U.S. mainland and Hawaii, Puerto Rico, and Portugal as well as military and commercial charter flights around the world.
American Trans Air was founded by J. George Mikelsons in 1973 as a profit-making corporation providing the employees and aircraft for Ambassadair, a simultaneously-established non-profit air travel club. Air travel clubs were a form of low-cost air transport that avoided regulation by the Civil Aeronautics Board (CAB), a now-defunct Federal agency that, at the time, provided tight economic regulation of almost all US air transport. Ambassadair partially backfilled for Voyager 1000, a large Indianapolis air travel club that operated from 1965 to 1973 and had been shut by the CAB for effectively being an airline; Mikelsons had been chief pilot. Ambassadair's first flight was December 1973. In March 1981, American Trans Air become a charter airline in its own right, with Ambassadair simultaneously returning its air travel club operating authority to the Federal Aviation Administration. Ambassadair was a separately-certificated entity from American Trans Air.
In its early days, the airline flew charters on a worldwide basis and had bases in Chicago, Detroit, New York, Indianapolis, Oakland, and Milwaukee. Later, when it entered scheduled service, the airline maintained focus cities at Chicago Midway International Airport, Honolulu International Airport, and Oakland International Airport.
The airline's parent company – New ATA Holdings, Inc. (the successor to ATA Holdings Inc., which was originally known as Amtran) – later changed its name to Global Aero Logistics, Inc. and purchased World Air Holdings, Inc. for $315 million in an all-cash transaction with the financial backing of the investment firm MatlinPatterson. World Air Holdings, Inc. owned and operated North American Airlines and World Airways as two separate US-certified air carriers. ATA was North America's largest charter airline, and until its shutdown, it transported more troops for the United States military than any other commercial airline.
On April 2, 2008, ATA filed for Chapter 11 bankruptcy protection. ATA then announced it was ceasing all services, effective 4:00 am EDT on Thursday, April 3, 2008, citing the unexpected loss of a major contract for its military charter business, as a subcontractor of FedEx Express, along with recent increases in jet fuel prices. Red-eye flights in the air at the time of the announcement proceeded to their destinations. Flight 4586 from Honolulu to Phoenix was the last ATA flight, departing almost two hours late at 12:10 am (HST) arriving April 3, 2008, at 8:48 am (MST).
Southwest Airlines owns and retains the operating certificate and all assets previously held by ATA Airlines including trademarks, logos, etc. These were purchased for $7.5 million by Southwest while ATA was operating under bankruptcy protection.
Contents
History
Voyager 1000
Voyager 1000 (ICAO: VOY, call sign: VOYAGER) was an Indianapolis air travel club, a non-profit corporation founded in October 1964 to reduce air travel costs for members. Voyager operated its first flight on February 11, 1965 to the Bahamas with its own Douglas DC-7. Until 1968, the club had only a few thousand memberships, but in that year it started to grow aggressively, reaching 17,000 memberships by 1972, each generally representing a family so total eligible travelers were far greater. Voyager advertised widely, noting flights were members only and offered cheap memberships for groups like students. Voyager had a Boeing 720, two Lockheed L-188 Electras, two DC-7s and two Martin 404s, and its own terminal at Indianapolis airport. In 1971, Voyager offered high-season flights to Europe for $219 roundtrip (about $1,800 in 2026 terms), significantly below lowest scheduled airline promotional fares of $358. In November 1971, the CAB's Bureau of Enforcement accused Voyager of running an airline. In March 1973, the full board of the CAB agreed, a ruling confirmed by a Federal appeals court, with Voyager entering receivership in November 1973.
Ambassadair
Pilot George Mikelsons had joined Voyager 1000 in November 1965 and rose to become chief pilot. In August 1973, he resigned to form his own air travel club. He incorporated the non-profit air travel club Ambassadair (ICAO: AMS) on September 5. On September 24, he incorporated American Trans Air (ATA), a profit-making corporation that operated the club, including controlling the aircraft leased to it. Mikelsons aimed to differentiate Ambassadair from Voyager 1000 by keeping membership small and upgrading onboard service. The first operation was late December 1973 with a flight to Orlando on a Boeing 720. Ambassadair remained a single-aircraft operation until December 1978, when it added a second 720, and then in March 1980 added a Boeing 707-100. In January 1981, the CAB approved ATA for its own airline certificate (economic authority). In March 1981, Ambassadair turned in its operating certificate coincident with the Federal Aviation Administration approving ATA's operating certificate.
Early years
Operations started as a charter carrier in 1981, with a fleet of eight Boeing 707s based in Indianapolis. In 1983, American Trans Air introduced its first McDonnell Douglas DC-10, a series -10, followed in 1984 by a long range series -40. Amtran, Inc., was founded by Mikelsons in 1984 as the holding company for Ambassadair, ATA, and any future subsidiaries. The airline replaced the 707s with Boeing 727-100 trijets in 1984, and added Rolls-Royce powered Lockheed L-1011 TriStar wide body jetliners (most of which were ex-Delta Air Lines and TWA) in 1985, and Boeing 757-200s in 1989. ATA was an all charter airline flying to destinations all over the world. American Trans Air started its first scheduled service in 1986 between Indianapolis (Indianapolis International Airport), and Fort Myers, Florida (Southwest Florida International Airport).
Expansion
In 1990, ATA began scheduled nonstop service using Boeing 757-200 aircraft from New York JFK Airport to Belfast, Northern Ireland, in the United Kingdom with continuing direct one stop service to Riga, Latvia. The founder of ATA is of Latvian ancestry. The Latvia service was unprofitable and was discontinued after a few years.
ATA performed services for the United States Department of Defense and US military during the 1991 Gulf War, transporting 108,000 military personnel on 494 missions for Operation Desert Storm and again during Iraqi Freedom and Enduring Freedom with the activation of the Civil Reserve Air Fleet ("CRAF"). During these periodic activations, ATA flight crews often and routinely spent as many as 19 hours aboard ATA aircraft in support of U.S. troops and the overall national defense missions. ATA's L-1011 aircraft were also chartered by the Department of Defense to fly personnel and their families between Philadelphia International Airport and Lajes Field, Naval Air Station Sigonella, Aviano Air Base and Incirlik Air Base (called "Freedom Flights" by personnel returning to the U.S. from these overseas installations).
In February 1991, ATA won a contract for daily 727-100 shuttle operations between Nellis Air Force Base and Tonopah Test Range in Nevada. This particular contract, formerly operated by defunct Key Airlines, was awarded to ATA and ended in late 1992 when Tonopah F-117 Stealth Fighter operations ceased. The 727-100s were replaced with Boeing 727-200s in 1993. Also in 1993, according to the Official Airline Guide (OAG), ATA was operating scheduled passenger service between New York JFK Airport and Lagos, Nigeria, via a stop at Santa Maria Island in the Azores with a Lockheed L-1011 TriStar wide body jetliner.
By the mid-1990s, ATA began focusing on increasing its domestic scheduled services including Hawaii as well as international routes to Mexico and the Caribbean (based on leisure travel) and began using the slogan, "On ATA, You're on Vacation". The airline began operating a sizable hub at Chicago Midway International Airport and offered scheduled services throughout the continental United States, as well as flights to Hawaii, Mexico and the Caribbean, all while continuing extensive military and government contract air charter flights.
ATA also began a twice weekly charter service from Orlando to both London Gatwick Airport and Manchester in the UK. All these services operated via Gander in eastern Canada where the aircraft would refuel. Most seats were reserved by UK tour operator Travel City Direct, who specialized in Florida fly-drive vacations. Travel City boasted higher luggage allowances, complimentary meals and snacks plus leather seats. Remaining seats were often filled by American military staff.
First bankruptcy
After the economic upheaval caused by the 9/11 attacks upon the airline industry of the United States, ATA and its then parent company AMTRAN suffered substantial financial hardships. Among the small group of airlines to receive ATSB backing from the US Government, this alone proved not enough for American Trans Air to remain out of reorganization caused from the hardships and ill-timing of the refleeting to 737-800s just prior to the terrorism attacks.
On October 26, 2004, ATA Holdings and its subsidiaries filed for Chapter 11 bankruptcy protection. Eventually, shareholders of ATA Holdings stock lost all their money and received no shares. The stock, previously traded on the Nasdaq stock exchange as "ATAH", was delisted.
In 2004, AirTran Airways agreed to pay $90 million for ATA's 14 gates at Chicago-Midway. Southwest made a higher bid and the deal with AirTran fell apart.
In December 2004, ATA entered into an agreement with Southwest Airlines to transfer six gates at Chicago Midway International Airport and 27% of non-voting stock in exchange for a cash influx and a codeshare agreement.
In the beginning of 2005, the airline drastically reduced flights at its Indianapolis hub to only three destinations and centered scheduled flights at Chicago Midway International Airport in order to complement Southwest Airlines codeshare flights. ATA also focused on serving markets that were business oriented and did not have Southwest service, such as San Francisco, Dallas/Fort Worth, and New York–LaGuardia. Additionally, ATA began offering point-to-point service not connecting to its Midway Hub, as to benefit other Southwest Airlines focus cities, such as Las Vegas, Orlando, and Phoenix, with connections to non-Southwest destinations such as Denver and Hawaii. Southwest CEO Gary Kelly said that revenues were up nearly 20% due to the new codesharing agreement.
On March 28, 2005, ATA shut down its commuter airline service, ATA Connection operated by Chicago Express Airlines via a codeshare agreement, and later sold the assets to a private buyer. ATA Connection had initially operated British Aerospace Jetstream 31 turboprops which were then replaced with Saab 340B turboprops and was providing passenger feed for ATA at Chicago Midway Airport via a code sharing agreement. In attempt to reduce operating costs, the airline also downsized its fleet by returning twenty Boeing 737-800 and eight Boeing 757-300 aircraft, along with numerous Boeing 757-200 aircraft. The eight 757-300 airframes were subsequently refurbished by Boeing, the lessor, and then leased to Continental Airlines.
Final years
Following its first emergence from Chapter 11 protection ATA made several efforts to return to profitability, but due to the rising cost of fuel and negative pressures on ticket price ATA was unable to recover and ended operations on April 2, 2008. These late efforts included:
ATA commenced service between Houston's William P. Hobby Airport (HOU) and New York's LaGuardia Airport (LGA).
ATA initiated new flights out of Oakland, California, Ontario, California and Hilo, Hawaii on April 28, 2006.
In support of its codeshare agreement with Southwest Airlines, ATA moved its operations in the greater San Francisco area from San Francisco International Airport to Oakland International Airport.
ATA introduced several new flights from the West Coast of the United States to and from Hawaii including the only nonstop service between Hilo and the mainland United States.
ATA announced they would purchase nine of Northwest Airlines remaining DC-10-30s. These aircraft were to be used on military troop charters, replacing ATA's aging L1011-500 fleet. ATA planned to enter seven of the planes into service, mothballing the remainder for parts.
ATA Airlines announced that Subodh Karnik would become ATA's new president and chief executive officer (CEO) replacing John G. Denison, who continued as ATA's chairman of the board of directors.
ATA for the first time in three years added several flights to and from its Chicago (MDW) hub.
ATA's parent company, ATA Holdings, announced on April 5, 2007, that it would change its name to Global Aero Logistics, Inc., in a move that, according to then-CEO Subodh Karnik, "better reflects the company's diverse, worldwide operations". That same day, Global Aero Logistics, Inc. announced an agreement to acquire World Air Holdings, Inc. and its subsidiaries, World Airways and North American Airlines, for $315 million in cash. Each airline, as stated in the official announcement, was to keep operating independently. With the acquisition of World Airways, and the holding companies organizational name change to Global Aero Logistics, it was decided that three of the planned nine DC-10s acquired by ATA would be transferred directly to World Airways' operating certificate, resulting in employee layoffs at ATA.
Second bankruptcy and demise
On April 2, 2008, ATA declared bankruptcy and ceased all operations. This sudden end came about after FedEx abruptly canceled ATA's longstanding military charter contract. Combined with a significant increase in the price of jet fuel, ATA did not have enough capital to stay in business. It was the third of four U.S. airlines to announce a complete shut down in the week of March 30, 2008, after Aloha Airlines did so on March 30, Minnesota-based charter Champion Air announced a voluntary liquidation on March 31 (effective May 31), and Skybus Airlines terminated service on April 5. The shutdown of ATA took effect at 4:00 am EDT, Thursday April 3, 2008, although some flights were airborne at the time and continued to their destinations, with the final arrival being ATA flight 4586 from Honolulu to Phoenix, which landed at 8:46 am, MST, or seven hours and 46 minutes after the announced shutdown. At the time of the shutdown ATA employed around 2,300 people, all of whom were subsequently permanently laid off. According to press reports, up to 10,000 passengers were affected and many of them had to scramble for help on several airlines. Most of them, however, had to pay for new tickets.
On November 19, 2008, Southwest Airlines announced its intent to acquire the remaining assets of ATA Airlines. The $7.5 million bid included the rights to 14 slots at LaGuardia Airport that belonged to ATA, as well as various other assets such as trademarks and logos. Southwest specifically stated their bid "doesn't include any aircraft, facilities or employees of ATA".
Destinations
At the time of its shutdown, ATA Airlines served 13 destinations throughout Mexico and the United States. All routes were discontinued on April 2, 2008, due to ATA's bankruptcy filing, with the exception of some en route red-eye flights, which arrived on April 3. With ATA's additions of Kona and Lihue, Hawaii in June 2007, the airline was serving more Hawaiian destinations nonstop from the mainland United States than any other airline in the world at the time. Scheduled passenger service to a number of destinations listed below was discontinued prior to ATA's bankruptcy. At its peak, ATA served 35 destinations worldwide. Some destination information has been taken from ATA route maps from 1994 to 2003.
Africa
Nigeria
Lagos – Murtala Muhammed International Airport – service ended prior to bankruptcy
Europe
Albania
Tirana – Tirana International Airport Nënë Tereza - service ended for unknown reasons
Ireland
Dublin – Dublin Airport – service ended prior to bankruptcy
Shannon – Shannon Airport – service ended prior to bankruptcy
Latvia
Riga – Riga International Airport – service ended prior to bankruptcy
United Kingdom
Belfast – Belfast International Airport – service ended prior to bankruptcy
North America
Mexico
Cancún – Cancún International Airport – service originally scheduled to end June 7, 2008
Guadalajara – Guadalajara International Airport – service originally scheduled to end June 7, 2008
Ixtapa – Ixtapa-Zihuatanejo International Airport – service ended prior to bankruptcy
Puerto Vallarta – Licenciado Gustavo Díaz Ordaz International Airport – service ended prior to bankruptcy
Léon – Bajío International Airport – 1999 shuttle service for GM Silao plant launch
United States
Arizona
Phoenix – Phoenix Sky Harbor International Airport
California
Los Angeles – Los Angeles International Airport
Oakland – Oakland International Airport (focus city)
Ontario – Ontario International Airport – service ended prior to bankruptcy
San Diego – San Diego International Airport
San Francisco – San Francisco International Airport
San Jose – San Jose International Airport
Colorado
Denver – Denver International Airport – service ended prior to bankruptcy
ATA Connection destinations
Commuter air carrier Chicago Express Airlines operating as the ATA Connection served the following destinations with British Aerospace BAe Jetstream 31 and/or Saab 340B commuter turboprop aircraft from Chicago Midway Airport which was an ATA hub:
Cedar Rapids, Iowa
Chicago Midway Airport – hub
Dayton, Ohio
Des Moines, Iowa
Evansville, Indiana
Flint, Michigan
Grand Rapids, Michigan
Green Bay, Wisconsin
Indianapolis, Indiana
Lansing, Michigan
Lexington, Kentucky
Madison, Wisconsin
Milwaukee, Wisconsin
Moline, Illinois
South Bend, Indiana
Springfield, Illinois
Toledo, Ohio
Fort Wayne, Indiana
Gary/Chicago International Airport – slated to open in 2005; however, the cessation of operations prevented this new service
USALatin Sky
On March 15, 2008, ATA was supposed to resume service to Miami International Airport and fly scheduled flights to Central America for the first time with the addition of flights to Guatemala City and San José, Costa Rica. USALatin Sky was to market the airline's flights to Central American destinations from Miami. As part of the deal, ATA Airlines would have based a single Boeing 737-800 aircraft in Miami to fly the routes to Guatemala City and San José. Due to a missed scheduled payment from USALatin Sky to ATA, the service was canceled prior to commencing, and no flights under USALatin Sky ever operated.
Fleet
At the time of its shut down, ATA had 29 aircraft (3 owned, 26 leased) in its fleet. At its largest in October 2004, the company operated a fleet of 82 short, medium, and long-haul aircraft.
As of August 2009, ATA's average fleet age was 13.5 years old.
ATA's Boeing customer number was 3N.
Fleet details at time of shutdown
The aircraft registration and tail numbers of the ATA fleet include the following significant aircraft.
ATA received delivery of their first 737-800 (N301TZ) on June 4, 2001.
ATA received delivery of their first 757-200 (N757AT) on November 16, 1989.
ATA received delivery of their first 757-300 (N550TZ) on August 4, 2001.
ATA received delivery of their first L-1011-500 (N163AT) on July 28, 1998.
ATA received delivery of their first DC-10-30 (N701TZ Freedom Bird) on December 29, 2006.
ATA L-1011-100 (N194AT), crewed by FAs out of DFW, was the last ATA aircraft to feature a lower galley.
Previously retired fleet
ATA ExecuJet, a Part 135 air taxi subsidiary of ATA Holdings, the parent company of ATA Airline, also retired the following aircraft in 2001:
Bell 206L Long Ranger, owned by ATA's founder, J. George Mikelsons
Cessna Citation II
Grumman Gulfstream I
Learjet 35
Affinity programs
ATA Travel Awards
Launched in 2003, ATA's frequent flyer program, ATA Travel Awards, offered one of the lowest thresholds for earning travel, with the added benefit of allowing reward redemption free of blackout date restrictions. After three roundtrips booked on the company's website, customers earned a coach companion ticket on any flight operated by ATA Airlines throughout the contiguous United States. All tickets booked online received double credit toward that particular trip versus purchasing through a telephone or travel agent. While award availability to Hawaii was very limited, travelers did earn twice the normal number of credits when they purchased airfare on Hawaii-bound flights. With the shutdown of operations, ATA's frequent flyer programs were suspended and all earned points voided.
As a result of the recent enhancements in ATA's codeshare agreement with Southwest Airlines, those purchasing flights directly from ATA reservations and ata.com were given the option of earning points toward either ATA Travel Awards, or Southwest's Rapid Rewards. When ATA ceased operations, the relationship with Southwest Airlines was effectively terminated.
ATA Airlines FlightBank
Launched in 2006, ATA created a unique program called FlightBank, a rewards program for the frequent traveler between the U.S. mainland and the Hawaiian Islands. For a set "fee", the "bank" provided the traveler with a flexible number of flight credits that could be used over the course of a year, at vastly reduced savings and with no blackout dates for advance bookings. (The Flightbank program was preceded by the airpass program which was run informally by Pleasant Hawaiian Holidays from 2000 to 2006.) With the shutdown of operations, ATA's FlightBank program was also suspended.
Service
Although ATA Airlines was marketed and advertised as a "low-cost carrier", it maintained many of the features which marked this airline as full service, at least by the standards American and European travelers have become accustomed to. Unlike many discount airline carriers in Europe, ATA offered complimentary features such as reclining airline seats on all of its airplanes, leather seats on most of its airplanes, adjustable head rest "wings" on many of its planes, limited AVOD audio visual on demand systems, complimentary assigned seating, complimentary checked luggage, complimentary soft drinks and non-alcoholic beverage, complimentary bookings via website reservations, complimentary inter-airline baggage connection transfers, and frequent flyer programs.
ATA sold snacks and snack packs under the label Skyway Café. Upon military and most charter flights, ATA provided fully complimentary airline meals or depending upon flight length, snacks. On some flights it provided in-flight entertainment such as documentaries, comedies, "classic television," music videos, and music. ATA aircraft included up to eight audio channels. Some flights over five hours included films.
Codeshare agreements
At the time of its shutdown, ATA Airlines had a codeshare agreement with Southwest Airlines. As far back as 2001, ATA explored a passenger sharing agreement, with a now defunct airline called Access Air which also had midwestern United States flight operations. This agreement was short lived due to the tedious economic condition of this post deregulation "start up" carrier. The ATA Connection service flown by commuter air carrier Chicago Express Airlines was also operated on a codeshare basis.
ATA was not involved in an alliance.
Southwest Airlines
ATA Airlines, one of Southwest Airlines' main competitors in the Chicago market, historically operated out of Midway Airport alongside Southwest. After ATA declared bankruptcy in 2004, Southwest injected capital into ATA that (among other things) would have resulted in Southwest's 27.5% ownership stake in ATA upon their exit from Chapter 11 bankruptcy proceedings.
In a departure from its traditional "go it alone" strategy, Southwest entered into its first domestic codesharing arrangement with ATA, which enabled Southwest Airlines to serve ATA markets in Hawaii, Washington D.C., and New York City. Some years earlier, Southwest had a short-lived traditional codeshare arrangement with Icelandair at Baltimore/Washington International Airport.
In late 2005, ATA secured $100 million in committed financing from the firm of MatlinPatterson, and Southwest's original deal with ATA was modified such that Southwest no longer retained the 27.5% stake (or any other financial interest), in ATA. The codeshare arrangement was expanded, with some internal controversy, to include all of ATA's domestic destinations and more than 60 of Southwest's 63 destinations. In 2006, Southwest's pilot union approved a codeshare sideletter to their contract with limitations on the growth of this and other codeshare agreements. While these restrictions today are minor, outsourcing remains a growing concern in the unions' current contract negotiations.
In 2006, Southwest Airlines (Flight Code WN) began marketing ATA's two-letter TZ Coded Flights. ATA's dependence on the Southwest network continued to grow in 2006 to where ATA offered over 70 flights a week to Hawaii from Southwest's focus cities in PHX, LAS, LAX, and OAK. Additional connecting service was available to many other cities across the United States. Plans had been announced for ATA to offer exclusive international service for Southwest by 2010. In 2006, ATA announced its intention to purchase nine widebody DC-10 aircraft from Northwest Airlines. Southwest took over all ground operations for ATA at MDW, OAK, PHX, LAX, and LAS. These contracts provided that Southwest ramp personnel would now handle all ground operations for ATA (loading of aircraft, ground servicing, etc.). The details of these contracts were not made public, but represented Southwest's and ATA's growing codeshare relationship.
In February 2005, after J. George Mikelsons stepped down as CEO of ATA Airlines, John Denison, Southwest's former Chief Financial Officer took over. Effective January 1, 2007, Denison turned things over to Subodh Karnik, who became president and chief executive officer. Denison remained Chairman of Global Aero Logistics Inc., and was renamed as interim President and CEO when Subodh Karnik stepped down in March 2008.
Livery
In ATA Airlines' 35-year history, the airline had three different mainline liveries and two special liveries.
Mainline liveries and logos
ATA's last livery, known as the "Flag Livery", was introduced when the airline announced rapid expansion in 2001. It was primarily white with "ATA" painted on both sides of the aircraft. The company logo was also slanted upward on the aircraft tail resembling a flag. There was a gold stripe that spanned across the outward side of the engines and nacelles, and the winglets (on the 737-800s) were blue on the outside and unpainted on the inside. This livery was first introduced on ATA's new 737-800 and 757-300 aircraft and while it has been integrated onto some of ATA's 757-200s, it was never painted on any of ATA's 727s which were retired in late 2001.
At the time of ATA's demise, many 757-200s and some Lockheed L-1011s still carried the airline's previous livery. The "Palm Tree Livery", which was introduced in 1996, was also primarily white with "ATA" painted on both sides of the aircraft; the letters were painted in a "bubble-like" fashion. There was a palm tree and a sun on the tail, as well as "ATA" in small letters. The engine nacelles were painted blue, with the outboard side of each nacelle displaying a stylized sun. This livery, introduced to emphasize ATA as a "vacation airline", was synonymous with the phrase "On ATA, You're on Vacation".
ATA's original livery, known as the "Runway Livery", was introduced when the airline began passenger service in 1981. Because ATA's first aircraft were ex-American Airlines aircraft, ATA's original livery was based on American's livery. The livery featured three stripes running the length of the aircraft in the following order: gold, white, and blue. The words "American Trans Air" followed by ATA's "runway logo" were painted above the gold stripe on the fuselage. The aircraft tail also featured gold, white, and blue stripes along the bottom with a bigger ATA runway logo in the center. All of ATA's Boeing 707s, and a majority of the airline's 727s, 757-200s, and Lockheed L-1011s wore this livery at some point. This livery was painted on every ATA aircraft until 1996, making this ATA's longest lasting livery at 15 years.
Special liveries
Throughout ATA Airlines' history, the company had two dedicated paint schemes. In addition to these, ATA's first Boeing 737-800 had the words "American Dream" inscribed alongside the nose of the aircraft; it was the only aircraft in ATA's fleet to have those words written on it. Other schemes were used to celebrate the company's 25th anniversary, as well as a marketing deal with Hawaiian tour operator, Pleasant Hawaiian Holidays.
In 1998, ATA Airlines celebrated its 25th anniversary. The airline decided to commemorate the anniversary in a big way. In addition to a year-long celebration, two separate aircraft, N772AT (a Boeing 727-200) and N520AT (a Boeing 757-200), were given a special livery which was commonly referred to as the "25th Anniversary Scheme". The design featured the entire airplane painted blue with "25th Anniversary" painted in large gold writing near the front of the aircraft fuselage. The aircraft tail featured "ATA" in gold lettering with pieces of confetti scattered around the ATA logo. Red, orange, pink, and yellow streamers adorned the sides of the fuselage, as well as the engines.
In 1994, ATA partnered with tour operator Pleasant Hawaiian Holidays, which was the largest tour operator flying to Hawaii. To promote the alliance, several L-1011s were adorned in a "Hawaiian livery". The "Pleasant Hawaiian Holidays" livery has appeared only on two types of ATA's aircraft: the Lockheed L-1011, and later, the Boeing 757-300. The livery had two different forms; the more extravagant was painted on the Lockheed L-1011s. The livery was primarily white and featured "ATA" in big bubble letters near the front of the aircraft, and "Pleasant Hawaiian Holidays" spelled out after "ATA" near the top of the fuselage. Like the mainline livery, the engines were painted with a sun. The livery basically resembled the "Palm Tree Livery" that mainline aircraft adorned at the time. There was one big difference. "Hawaii" was spelled out in large letters horizontally across the aircraft tail. After the L-1011s were removed from scheduled service in 2002, two Boeing 757-300s were painted in the Pleasant Hawaiian Holidays livery; the elaborate TriStar livery was replaced with a toned-down livery. The new livery was ATA's current livery with the words "Pleasant Holidays" painted in small letters near the front of the fuselage. This livery and ATA's partnership with Pleasant Hawaiian Holidays was terminated in 2005 when Pleasant Hawaiian Holidays signed a larger network deal with United Airlines.
Incidents and accidents
On May 12, 1996, a Boeing 727-290, N775AT, operated as American Trans Air flight 406, experienced a decompression at 33,000 feet. The flight, which was bound for St. Petersburg, Florida, made an emergency landing at the Indianapolis International Airport, Indianapolis, Indiana.
On August 10, 1986, an ATA DC-10-40 parked at the ramp at Chicago O'Hare International Airport was destroyed by fire due to a mishandled loose oxygen canister. There were no fatalities.



